Dabur to Bring Sri Lankan Brand, Spice Island, to India

Indian FMCG company, Dabur, to bring Sri Lankan brand in Indian ayurvedic beauty segment

India: Dabur Ayurvedic and Natural Health Care Company, which is India’s leading FMCG Companies, is planning to bring Sri Lankan ayurvedic beauty brand, Spice Island to India, in its beauty retail venture, NewU.

The brand, Spice Island, will be debuted exclusively at NewU outlets, which will consist of various range of premium skin care, body & bath care as well as hair care products. The brand’s product range will include shampoos, body butter, day cream, night cream, shower gels and body lotion. These products are priced in the range of around USD10 (Rs649) to USD22 (Rs1,399).

TechSci Research depicts that in the last few years, ayurvedic beauty segment in the Indian market has gained momentum and is continuously strengthening its roots in Urban and local communities. Spice Island will be able to cater aspirations of the modern-day consumer and further establish NewU as one of the preferred destination for all ayurvedic beauty care needs of the Indian consumer.

According to a recently published report by TechSci Research, “India Ayurvedic Products Market By Product Segment, By Organized vs. Unorganized, Competition Forecast & Opportunities, 2011 – 2021”, the country’s Ayurvedic products market is projected to register a CAGR of 16% during 2016 - 2021. Growth in the market is anticipated on account of rising consumer awareness about natural treatment options, increasing online availability of Ayurvedic products and growing number of companies introducing Ayurvedic nutraceuticals and dietary supplements. India Ayurvedic products market is dominated by Ayurvedic personal care products segment, which had a revenue share of more than 60% in 2015. Demand for Ayurvedic products is predominantly concentrated in the country’s south and north regions, wherein north region is emerging as the fastest growing regional market for Ayurvedic products. In 2015, both of these regions cumulatively accounted for nearly two-third of the revenue share in India Ayurvedic products market.