Organic Valley Expands its Grassmilk Yogurt Line

Organic Valley, is expanding its product line by adding new flavors in its Grassmilk yogurt line.

United States: Organic Valley is the largest farmer-owned organic cooperative and one of the largest organic consumer brands in US, which offers 100 percent organic products to its customers. These products do not contain any synthetic hormones, antibiotics, GMOs or toxic pesticides. The company has now expanded its product line by adding Grassmilk Yogurt line and has added 2 new flavors i.e., strawberry and wild blueberry, in its 6-ounce single serve cups, apart from the vanilla and original plain varieties launched earlier.

The Grassmilk Yogurt cups are available in food cooperatives, natural food stores and major grocery chains across the country. The specialty of Organic Valley’s Grassmilk Yogurt is that it is made from organic milk which is obtained from the cows that are 100 percent grass-fed and have only fresh pasture, lush and dried forages in their diet.

TechSci Research depicts that due to continuously increasing demand for organic products in the country and across the globe, the demand for the milk and dairy products is also increasing, which is pushing the dairies to expand their product line. Moreover, the investment by the company would help in expanding its base in the country and capture a better market share in the dairy market in coming years.

According to a recent report published by TechSci Research, “Global Organic Dairy Products Market By Product Type, By Region, Competition Forecast and Opportunities, 2011 - 2021”, global market for organic dairy products is expected to grow at a CAGR of over 11% during 2016-2021, on the back of surging investments in organic dairy products market along with increasing use of bio-fertilizers for cultivation of organic grass for feeding the cattle. In addition, implementation of favorable government policies, online availability of organic dairy products facilitating easy sale and supply to consumers, is expected to augmented demand for organic dairy products, worldwide. Demand for organic dairy products is predominantly concentrated in Europe and North America as of 2015 and these regions are also anticipated to continue dominating the market during the forecast period as well. In 2015, global dairy products market was dominated by organic drinking milk segment.