Gifts Novelty and Souvenir Market Grow with a CAGR of 5.22% through 2030F
The global Gifts Novelty and Souvenir market is driven by the rising tourism, e-commerce expansion,
personalization trends, corporate gifting, and demand for experiential gifts.
According to
TechSci Research report, “Gifts Novelty and Souvenir Market – Global Industry
Size, Share, Trends, Competition Forecast & Opportunities, 2030F”,
the global Gifts Novelty and Souvenir market stood at USD 134.56 billion in 2024 and is expected
to grow USD 198.33 billion by 2030 with a CAGR of 5.22% during
the forecast period. The global Gifts Novelty and Souvenir market is
experiencing significant growth owing to the integration of technology into
novelty and souvenir items. Consumers are increasingly drawn to smart,
interactive, and tech-enabled products, such as Bluetooth-enabled keychains,
NFC-powered souvenirs, LED-display gifts, and augmented reality (AR) greeting
cards. These innovations enhance user engagement and provide unique gifting
experiences. Also, the rise of AI-driven personalization allows customers to
create custom gifts using smart design tools, further fueling market demand.
The adoption of Internet of Things (IoT) technology has also led to the
development of connected gifts, such as smart photo frames and voice-activated
gadgets. As digital transformation continues, businesses in the novelty and
souvenir sector must embrace cutting-edge technologies to remain competitive
and meet evolving consumer expectations.
The global Gifts
Novelty and Souvenir market is driven by the rise
of social media platforms such as Instagram, TikTok, and Pinterest. Consumers
are increasingly discovering and purchasing gifts based on viral trends,
influencer endorsements, and user-generated content, leading to a surge in
demand for trendy, aesthetically pleasing, and unique novelty items.Brands are
leveraging social media marketing, influencer collaborations, and targeted ads
to promote personalized, themed, and limited-edition gifts. Also, platforms
like TikTok have fueled trends such as unboxing experiences, DIY personalized
gifts, and eco-friendly gifting, shaping consumer preferences.As social media
continues to drive purchasing behavior, businesses must adopt digital-first
strategies, engage with influencers, and capitalize on trending gift ideas to
remain competitive in the evolving market.
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"Global Gifts Novelty and Souvenir Market”
The global Gifts
Novelty and Souvenir market is segmented into product type, material, occasion,
distribution channel, and region.
Based on the product
type, the souvenir segment is the fastest growing in the global Gifts Novelty
and Souvenir market, driven by the booming travel and tourism industry. As
international travel resumes post-pandemic, tourists are increasingly seeking
unique, culturally significant, and locally crafted souvenirs to commemorate
their experiences. Rising consumer interest in sustainable and handmade
souvenirs has also fueled demand for eco-friendly, ethically sourced, and
artisan-made products. Also, advancements in personalized and tech-enhanced
souvenirs, such as AR-enabled postcards and digital keepsakes, are enhancing
consumer engagement. E-commerce expansion and cross-border online shopping have
made souvenirs more accessible to global buyers. With the increasing preference
for experience-based and destination-themed gifting, the souvenir segment
continues to thrive, shaping the future of the market.
Based on the
region, Asia-Pacific is the fastest-growing region in the global Gifts Novelty
and Souvenir market, driven by rising disposable incomes, urbanization, and a
strong cultural emphasis on gifting traditions. Countries like China, India,
and Japan have thriving gifting cultures, with festivals, weddings, and
corporate events fueling demand for novelty and personalized gifts.The booming
tourism industry in countries such as Thailand, Indonesia, and Vietnam has also
increased demand for locally crafted and cultural souvenirs. Also, the
expansion of e-commerce platforms and cross-border online shopping has made gifts
and souvenirs more accessible to international consumers.Growing preferences
for eco-friendly, tech-driven, and AI-personalized gifts are further reshaping
the market. With a rapidly expanding middle class and evolving gifting trends,
Asia-Pacific remains a key driver of market growth.
Major companies
operating in the global Gifts Novelty and Souvenir market are:
- Mud
Pie
- American Greetings Corporation
- Enesco LLC
- Disney DTC LLC
- Mattel, Inc.
- The Bradford Exchange
- Ganz
- Warner Bros. Discovery, Inc.
- NBCUniversal
- Hallmark
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“The global Gifts
Novelty and Souvenir market is expected to growth in the upcoming years owing
to the rising consumer spending on personal and occasion-based gifting.
Increasing disposable income, urbanization, and evolving lifestyle trends have
fueled demand for premium, personalized, and experience-based gifts. Consumers
are now prioritizing eco-friendly, tech-integrated, and customized gifting
solutions, further driving market expansion. Also, the booming corporate
gifting sector is a key growth driver, as businesses invest in employee
rewards, client appreciation, and promotional merchandise. Companies are
embracing branded and sustainable gifting solutions to enhance engagement and
loyalty. The rapid growth of e-commerce and digital gifting platforms has made
gifting more convenient, supporting continued market expansion,” said Mr. Karan
Chechi, Research Director of TechSci Research, a research-based management
consulting firm.
"Gifts Novelty and
Souvenir Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type (Gift, Novelty
Items, Souvenir), By Material (Wood, Metal, Ceramic, Plastic, Others), By
Occasion (Birthdays, Holidays, Anniversaries, Corporate Gifting, Others), By
Distribution Channel (Online Retailers, Specialty Gift Shops, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global
Gifts Novelty and Souvenir market and provides statistics & information on
market size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the global Gifts
Novelty and Souvenir market.
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