North America Hair Styling Tools Market to Grow with a CAGR of 4.58% through 2030

The North America Hair Styling Tools Market is driven by rising beauty consciousness, increasing disposable income, and growing influence of social media.

According to TechSci Research report, “North America Hair Styling Tools Market – By Country, Competition, Forecast & Opportunities, 2030F”, the North America Hair Styling Tools Market was valued at USD 8.07 Billion in 2024 and is expected to reach USD 10.56 Billion by 2030 with a CAGR of 4.58% during the forecast period. The North America hair styling tools market is experiencing steady growth, driven by rising beauty consciousness, evolving fashion trends, and increasing disposable income. Consumers are increasingly investing in high-quality styling tools such as hair dryers, straighteners, curlers, styling brushes, and rollers to achieve salon-like results at home. The market is dominated by key players like Dyson, Conair, Revlon, and GHD, which continuously innovate to meet consumer demand for technologically advanced and user-friendly products. Additionally, the influence of social media and beauty influencers has significantly boosted product awareness, with viral trends on platforms like TikTok, Instagram, and YouTube driving sales. The growth of e-commerce has further expanded market reach, making professional-grade styling tools more accessible to consumers across the region.

Several factors are driving the North America hair styling tools market. Rising beauty consciousness and personal grooming trends are pushing consumers to invest in high-performance hair tools that enhance their appearance. The growing culture of self-care, fueled by social media trends and influencer endorsements, has heightened the demand for styling tools with advanced features like ionic technology, smart heat control, and ceramic-coated plates. Technological advancements are shaping the industry, with brands introducing AI-powered styling tools, cordless models, and multi-functional devices that cater to convenience-driven consumers.

The North America hair styling tools market is undergoing significant transformations due to evolving consumer preferences and technological innovations. One key trend is the rise of smart and AI-powered styling tools, which automatically adjust heat levels based on hair texture and condition, reducing damage while enhancing styling efficiency. Another growing trend is the shift toward sustainable and eco-friendly products, with brands focusing on energy-efficient devices, recyclable materials, and biodegradable packaging to meet the increasing demand for environmentally responsible beauty solutions. Additionally, the market is witnessing a rise in gender-neutral and inclusive hair tools, as brands move away from traditional marketing and develop products that cater to all hair types and textures.

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The Noth America Hair Styling Tools market is segmented into product, distribution channel and country.

Based on the product, hair dryers segment dominated the North America hair styling tools market, accounting for the largest share in terms of revenue and consumer demand. Hair dryers are a staple product in both professional salons and households due to their versatility, everyday utility, and continuous technological advancements. The rising demand for salon-quality blowouts at home, coupled with innovations such as ionic technology, tourmaline coatings, and infrared heating, has boosted the adoption of premium hair dryers. Leading brands like Dyson, Revlon, and GHD have introduced high-performance, lightweight, and low-noise dryers that cater to both professionals and home users. Additionally, the growing trend of blow-drying techniques and volumizing hairstyles, popularized by social media and beauty influencers, has further solidified hair dryers as the most dominant segment in the market.

Based on country, Canada is the fastest-growing country in the North America hair styling tools market, driven by rising disposable income, increasing beauty consciousness, and a growing preference for premium hair care products. The expansion of e-commerce platforms, coupled with strong demand for salon-quality tools for home use, has accelerated market growth. Additionally, sustainability and innovation play a key role, with Canadian consumers favoring eco-friendly and energy-efficient styling tools. Social media influence, hairstyling trends, and professional salon services further contribute to the sector's rapid expansion. As brands invest in technological advancements and direct-to-consumer sales, Canada continues to emerge as a high-potential growth market.

Major companies operating in the North America Hair Styling Tools Market are:

• Koninklijke Philips NV
• Helen of Troy Limited
• Panasonic Corporation
• Spectrum Brands Inc.
• Conair Corporation
• Dyson Limited
• Andis Company
• Coty Inc.
• Procter & Gamble Company
• Drybar Holdings LLC

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“The North America hair styling tools market is driven by rising beauty consciousness, increasing disposable income, technological advancements, growing e-commerce sales, and professional salon expansion. The key trends shaping the market include the rise of smart AI-powered styling tools, eco-friendly and sustainable products, gender-inclusive designs, social media-driven demand, and the dominance of direct-to-consumer sales channels. Consumers seek high-performance, multifunctional tools that offer salon-like results with minimal hair damage., “Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“North America Hair Styling Tools Market, By Product (Hair Dryers, Hair Curlers and Rollers, Hair Straighteners, Hair Styling Brushes and Combs, Others), By Distribution Channel (Online, Offline), By Country, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of North America Hair Styling Tools Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the North America Hair Styling Tools Market.

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