Male Toiletries Market to Grow with a CAGR of 5.69% through 2030
The
global male toiletries market is expanding due to rising grooming awareness,
premium product demand, e-commerce growth, and innovations in skincare,
haircare, and fragrances
According to
TechSci Research report, “Male Toiletries Market - Global Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2030F”, the Global Male Toiletries Market was
valued at USD 26.92 billion in 2024 and is expected to reach USD 37.40 billion by
2030 with a CAGR of 5.69% during the forecast period. The global male
toiletries market has witnessed significant growth in recent years, driven by
increasing awareness of personal grooming and hygiene among men. Traditionally,
the male grooming industry was limited to basic products such as shaving
creams, razors, and deodorants. However, evolving consumer preferences, growing
disposable incomes, and a shift towards self-care have fueled the demand for
advanced skincare, haircare, and grooming solutions tailored specifically for
men. The rise of social media and digital marketing has further accelerated
this trend, with male consumers becoming more informed about skincare routines,
premium products, and the benefits of specialized formulations. Additionally,
the influence of celebrities, influencers, and athletes endorsing male grooming
brands has played a crucial role in normalizing skincare and self-care among
men.
One
of the major drivers of the global male toiletries market is the growing
awareness of self-care and personal grooming. Men are increasingly investing in
skincare and haircare routines to maintain their appearance, boost confidence,
and address specific concerns such as acne, dryness, and aging. This shift has
led to the expansion of product categories beyond traditional grooming
essentials, with brands now offering face washes, moisturizers, serums,
anti-aging creams, and sunscreens specifically designed for male skin.
Furthermore,
the increasing presence of natural and organic ingredients in male grooming
products is attracting consumers who prefer chemical-free formulations and
sustainable skincare solutions. The demand for multifunctional products, such
as 2-in-1 shampoos and face creams with SPF protection, has also surged as men
seek convenience in their grooming routines.
Another
significant factor driving market growth is the rise of e-commerce and digital
marketing. The convenience of online shopping has encouraged male consumers to
explore a wide range of grooming products from the comfort of their homes.
E-commerce platforms, including Amazon, Walmart, and specialty grooming
websites, provide easy access to diverse brands, product comparisons, customer
reviews, and subscription-based models. Additionally, digital marketing
strategies, such as targeted social media campaigns, influencer collaborations,
and virtual consultations, have enhanced consumer engagement and brand loyalty.
The integration of artificial intelligence (AI) in online shopping, allowing
personalized skincare recommendations based on skin type and concerns, has
further contributed to the market expansion.
The
global male toiletries market faces several challenges. One of the primary
obstacles is the persistence of traditional grooming habits and reluctance
among certain male consumers to adopt extensive skincare routines. Many men
still prioritize basic grooming products, such as deodorants and shaving
creams, over advanced skincare solutions. Additionally, the perception that
skincare and personal grooming are predominantly associated with women remains
a barrier in some regions, particularly in conservative societies. Brands must
invest in effective marketing strategies to educate consumers and shift
outdated grooming perceptions.
Browse over xx
market data Figures spread through xx Pages and an in-depth TOC on
"Global Male Toiletries Market”
The Male
Toiletries Market is segmented into product, price range, sales channel and
region.
Based on the sales
channel, the online segment is the fastest growing in the global male
toiletries market, driven by increasing e-commerce penetration, digital
marketing, and changing consumer shopping behaviors. Men are increasingly
purchasing grooming products online due to convenience, competitive pricing,
and access to a wide range of brands. E-commerce platforms, subscription-based
models, and AI-driven personalized recommendations enhance the shopping
experience. Social media influencers and targeted advertising further boost
online sales. Additionally, the rise of DTC (direct-to-consumer) brands
specializing in male grooming has fueled growth. As digital adoption continues
to expand, online sales of male toiletries are expected to surge in the coming
years.
Based
on region, the Asia Pacific region is the fastest growing segment in the global
male toiletries market, driven by rising disposable incomes, increasing
awareness of personal grooming, and strong influence from K-beauty trends.
Countries like China, Japan, and South Korea are witnessing a surge in male skincare
and grooming product adoption. Social media, celebrity endorsements, and the
expanding e-commerce sector further accelerate market growth. Additionally,
younger consumers in urban areas are increasingly investing in premium grooming
solutions. With evolving beauty standards and a growing emphasis on self-care,
the Asia Pacific male toiletries market is expected to expand significantly in
the coming years.
Major companies
operating in the global Male Toiletries Market are:
- L'Oréal S.A.
- Unilever plc
- Beiersdorf AG
- The Procter & Gamble Company
- Kao Corporation
- Shiseido Co., Ltd.
- The Estée Lauder Companies Inc.
- Coty Inc.
- Molton Brown Limited
- Edgewell Personal Care Company
Download Free Sample Report
Customers can
also request 10% free customization in this report.
“The increasing demand for natural and
organic grooming products, personalized skincare solutions, and multifunctional
formulations. Men are becoming more conscious of the ingredients in their
toiletries, leading to a rise in demand for products free from parabens,
sulfates, and artificial fragrances. The shift towards clean beauty and
dermatologically tested formulations is expected to continue as men prioritize
skin health and long-term benefits over synthetic ingredients. Additionally,
personalized skincare solutions, including AI-driven product recommendations
and customized formulations based on skin type and lifestyle, are gaining
popularity, “Said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
“Male Toiletries Market
– Global Industry Size, Share, Trends, Opportunity and Forecast, By Product
(Deodorants, Haircare Products, Skincare Products, Shower Products), By Price
Range (Premium, Mass), By Sales Channel (Hypermarket/Supermarket, Departmental
stores, Pharmacies, Online, Others), By Region & Competition, 2020-2030F”,
has evaluated the future growth potential of global Male Toiletries Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the global Male Toiletries Market.
Contact Us-
TechSci Research LLC
420 Lexington
Avenue, Suite 300,
New York, United
States- 10170
M: +13322586602
Email: sales@techsciresearch.com
Website: www.techsciresearch.com