Saudi Arabia Skin Care Market to Grow with a CAGR of 3.8% through 2030
The
Saudi Arabian skincare market is growing due to rising consumer awareness,
demand for high-performance products, digital engagement, localized
formulations, and increasing investments in halal-certified, organic, and
dermatologist-recommended skincare solutions.
According to
TechSci Research report, “Saudi Arabia Skin Care Market – By Region, Competition
Forecast & Opportunities, 2030F”, Saudi Arabia Skin Care Market was
valued at USD 325.83 Million in 2024 and is expected to reach USD 407.54
Million by 2030 with a CAGR of 3.8% during the forecast period. The
skincare market in Saudi Arabia is undergoing significant transformation,
driven by a combination of evolving consumer behavior, increasing awareness of
skincare routines, and the influence of global beauty trends. Consumers are
becoming more conscious of skincare ingredients, formulation transparency, and
dermatological benefits, shifting preferences toward high-quality, clinically
tested, and organic skincare products. The demand for multifunctional skincare
solutions that cater to hydration, protection, and anti-aging benefits is also
on the rise, particularly among younger demographics. Additionally, the
increasing influence of beauty influencers and social media marketing has
propelled the popularity of emerging skincare brands, making digital engagement
a crucial factor in shaping consumer preferences.
However,
despite this growth, the market faces several challenges. The dominance of
international brands and the reliance on imported skincare products pose a
barrier for local manufacturers looking to establish a strong presence. High
import tariffs and regulatory requirements for product approvals further
complicate market entry for new brands, increasing costs and limiting
affordability for certain consumer segments. Moreover, the extreme climatic
conditions in Saudi Arabia, including high temperatures and dry weather,
present a challenge for product formulations, requiring brands to develop
specialized skincare solutions tailored to local needs. Another pressing issue
is counterfeit skincare products infiltrating the market, particularly in
online and unregulated retail spaces, which can compromise consumer trust and
safety. Despite these obstacles, the Saudi skincare market remains highly
promising, with rising investments in localized manufacturing, growing demand
for halal-certified and clean beauty products, and an increasing focus on
dermatologist-backed skincare formulations. As consumer awareness continues to
expand, brands that prioritize authenticity, innovation, and regulatory
compliance will be well-positioned to thrive in this dynamic and competitive
market.
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market data Figures spread through xx Pages and an in-depth TOC on
"Saudi Arabia Skin Care Market.”
The Saudi Arabia
Skin Care market is segmented into product type, gender, distribution channel, and
region.
Based on
distribution channel, skincare
products in Saudi Arabia are available through various distribution channels,
including online platforms, supermarkets/hypermarkets, pharmacy & drug
stores, specialty stores, departmental stores, and other retail channels.
Online platforms are experiencing significant growth, providing consumers with
convenience, exclusive discounts, and an extensive product selection.
E-commerce platforms such as Noon, Amazon Saudi Arabia, and Faces have made
skincare products more accessible, especially for younger consumers who prefer
digital shopping experiences.
Supermarkets
and hypermarkets, such as Carrefour and Panda, remain popular for mass-market
skincare products, offering affordability and accessibility. Pharmacy and drug
stores, including leading chains like Al Nahdi and BinSina, dominate the
premium and dermatologist-recommended skincare market. Consumers trust these
outlets for expert skincare advice and specialized products. Specialty stores,
including Sephora, Faces, and Lush, focus on high-end and niche skincare
brands, attracting consumers seeking luxury and organic skincare options.
Departmental stores like Debenhams and Harvey Nichols also serve the luxury
skincare market, catering to affluent consumers. Other distribution channels,
such as direct sales, beauty salons, and dermatologist clinics, provide
professional-grade skincare solutions.
Pharmacy
and drug stores lead the distribution segment, as they are trusted for
high-quality, dermatologist-backed skincare products. Many consumers prefer
purchasing their skincare from pharmacies due to professional recommendations
and product credibility. However, online platforms are the fastest-growing
distribution channel, driven by increasing digital adoption, convenience, and
competitive pricing. The rise of social commerce, where influencers and brands
sell products directly through social media platforms like Instagram and
TikTok, has further accelerated the shift toward online skincare shopping.
The
Western region, which includes key cities such as Jeddah, Mecca, and Medina, is
a significant contributor to the Saudi Arabian skincare market. Jeddah, known
for its cosmopolitan and fashion-forward population, is a major hub for premium
skincare brands, luxury beauty retailers, and international skincare trends.
The presence of high-end malls, specialty beauty stores, and international
brands makes this region a crucial market for premium skincare. Mecca and
Medina, being religious tourism centers, attract millions of visitors annually,
creating a demand for travel-friendly skincare products, halal-certified beauty
brands, and natural skincare solutions. The Western region is one of the
fastest-growing markets, as increasing disposable incomes, tourism, and beauty
awareness drive higher demand for high-performance skincare products. The rise
of social media influencers and beauty bloggers in Jeddah has also contributed
to the surge in skincare spending, making it a promising region for both
mass-market and luxury brands.
Major companies
operating in Saudi Arabia Skin Care market are:
- Estee Lauder
Inc.
- Unilever Gulf
FZE
- The Procter
& Gamble Company
- L’Oréal Saudi
Arabia
- Johnson &
Johnson Services, Inc.
- Beiersdorf
Middle East FZCO
- Kao Corporation
- Miranda Kerr Pty
Ltd (Kora Organics)
- Amway
Corporation
- Shiseido
Company, Limited
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“In
recent years, the skincare
retail landscape in Saudi Arabia is undergoing a transformation, with brands
adopting omnichannel strategies to enhance consumer accessibility and
engagement. While brick-and-mortar stores remain popular, there is a growing
shift towards digital and hybrid retail experiences. Beauty retailers and
brands are leveraging online platforms, mobile apps, and social media to offer
seamless shopping experiences. E-commerce platforms such as Noon, Amazon Saudi
Arabia, and Faces are expanding their skincare offerings, providing consumers
with a convenient way to browse and purchase products. Meanwhile, physical
stores, including department stores and specialty beauty retailers, are
focusing on interactive experiences, offering in-store skin consultations, product
trials, and loyalty programs to enhance customer engagement.“ said
Mr. Karan Chechi, Research Director of TechSci Research, a research-based
management consulting firm.
"Saudi Arabia
Skin Care Market, By Product Type (Moisturizers, Cleansers, Sunscreens,
Anti-Ageing Products, Toners, Face Masks, Others), By Gender (Male, Female,
Unisex), By Distribution Channel (Online, Supermarkets/Hypermarkets, Pharmacy
& Drug Stores, Specialty Stores, Departmental Stores, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of Saudi Arabia Skin Care market and
provides statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the Saudi Arabia Skin Care market.
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