Press Release

Saudi Arabia Skin Care Market to Grow with a CAGR of 3.8% through 2030

The Saudi Arabian skincare market is growing due to rising consumer awareness, demand for high-performance products, digital engagement, localized formulations, and increasing investments in halal-certified, organic, and dermatologist-recommended skincare solutions.

 

According to TechSci Research report, “Saudi Arabia Skin Care Market – By Region, Competition Forecast & Opportunities, 2030F”, Saudi Arabia Skin Care Market was valued at USD 325.83 Million in 2024 and is expected to reach USD 407.54 Million by 2030 with a CAGR of 3.8% during the forecast period. The skincare market in Saudi Arabia is undergoing significant transformation, driven by a combination of evolving consumer behavior, increasing awareness of skincare routines, and the influence of global beauty trends. Consumers are becoming more conscious of skincare ingredients, formulation transparency, and dermatological benefits, shifting preferences toward high-quality, clinically tested, and organic skincare products. The demand for multifunctional skincare solutions that cater to hydration, protection, and anti-aging benefits is also on the rise, particularly among younger demographics. Additionally, the increasing influence of beauty influencers and social media marketing has propelled the popularity of emerging skincare brands, making digital engagement a crucial factor in shaping consumer preferences.

However, despite this growth, the market faces several challenges. The dominance of international brands and the reliance on imported skincare products pose a barrier for local manufacturers looking to establish a strong presence. High import tariffs and regulatory requirements for product approvals further complicate market entry for new brands, increasing costs and limiting affordability for certain consumer segments. Moreover, the extreme climatic conditions in Saudi Arabia, including high temperatures and dry weather, present a challenge for product formulations, requiring brands to develop specialized skincare solutions tailored to local needs. Another pressing issue is counterfeit skincare products infiltrating the market, particularly in online and unregulated retail spaces, which can compromise consumer trust and safety. Despite these obstacles, the Saudi skincare market remains highly promising, with rising investments in localized manufacturing, growing demand for halal-certified and clean beauty products, and an increasing focus on dermatologist-backed skincare formulations. As consumer awareness continues to expand, brands that prioritize authenticity, innovation, and regulatory compliance will be well-positioned to thrive in this dynamic and competitive market.

 

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "Saudi Arabia Skin Care Market.” 

 

The Saudi Arabia Skin Care market is segmented into product type, gender, distribution channel, and region.

Based on distribution channel, skincare products in Saudi Arabia are available through various distribution channels, including online platforms, supermarkets/hypermarkets, pharmacy & drug stores, specialty stores, departmental stores, and other retail channels. Online platforms are experiencing significant growth, providing consumers with convenience, exclusive discounts, and an extensive product selection. E-commerce platforms such as Noon, Amazon Saudi Arabia, and Faces have made skincare products more accessible, especially for younger consumers who prefer digital shopping experiences.

Supermarkets and hypermarkets, such as Carrefour and Panda, remain popular for mass-market skincare products, offering affordability and accessibility. Pharmacy and drug stores, including leading chains like Al Nahdi and BinSina, dominate the premium and dermatologist-recommended skincare market. Consumers trust these outlets for expert skincare advice and specialized products. Specialty stores, including Sephora, Faces, and Lush, focus on high-end and niche skincare brands, attracting consumers seeking luxury and organic skincare options. Departmental stores like Debenhams and Harvey Nichols also serve the luxury skincare market, catering to affluent consumers. Other distribution channels, such as direct sales, beauty salons, and dermatologist clinics, provide professional-grade skincare solutions.

Pharmacy and drug stores lead the distribution segment, as they are trusted for high-quality, dermatologist-backed skincare products. Many consumers prefer purchasing their skincare from pharmacies due to professional recommendations and product credibility. However, online platforms are the fastest-growing distribution channel, driven by increasing digital adoption, convenience, and competitive pricing. The rise of social commerce, where influencers and brands sell products directly through social media platforms like Instagram and TikTok, has further accelerated the shift toward online skincare shopping.

The Western region, which includes key cities such as Jeddah, Mecca, and Medina, is a significant contributor to the Saudi Arabian skincare market. Jeddah, known for its cosmopolitan and fashion-forward population, is a major hub for premium skincare brands, luxury beauty retailers, and international skincare trends. The presence of high-end malls, specialty beauty stores, and international brands makes this region a crucial market for premium skincare. Mecca and Medina, being religious tourism centers, attract millions of visitors annually, creating a demand for travel-friendly skincare products, halal-certified beauty brands, and natural skincare solutions. The Western region is one of the fastest-growing markets, as increasing disposable incomes, tourism, and beauty awareness drive higher demand for high-performance skincare products. The rise of social media influencers and beauty bloggers in Jeddah has also contributed to the surge in skincare spending, making it a promising region for both mass-market and luxury brands.

 

Major companies operating in Saudi Arabia Skin Care market are:

  • Estee Lauder Inc.
  • Unilever Gulf FZE
  • The Procter & Gamble Company
  • L’Oréal Saudi Arabia
  • Johnson & Johnson Services, Inc.
  • Beiersdorf Middle East FZCO
  • Kao Corporation
  • Miranda Kerr Pty Ltd (Kora Organics)
  • Amway Corporation
  • Shiseido Company, Limited


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In recent years, the skincare retail landscape in Saudi Arabia is undergoing a transformation, with brands adopting omnichannel strategies to enhance consumer accessibility and engagement. While brick-and-mortar stores remain popular, there is a growing shift towards digital and hybrid retail experiences. Beauty retailers and brands are leveraging online platforms, mobile apps, and social media to offer seamless shopping experiences. E-commerce platforms such as Noon, Amazon Saudi Arabia, and Faces are expanding their skincare offerings, providing consumers with a convenient way to browse and purchase products. Meanwhile, physical stores, including department stores and specialty beauty retailers, are focusing on interactive experiences, offering in-store skin consultations, product trials, and loyalty programs to enhance customer engagement.“ said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Saudi Arabia Skin Care Market, By Product Type (Moisturizers, Cleansers, Sunscreens, Anti-Ageing Products, Toners, Face Masks, Others), By Gender (Male, Female, Unisex), By Distribution Channel (Online, Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of Saudi Arabia Skin Care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Saudi Arabia Skin Care market.

 

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Relevant Reports

Saudi Arabia Skin Care Market, By Product Type (Moisturizers, Cleansers, Sunscreens, Anti-Ageing Products, Toners, Face Masks, Others), By Gender (Male, Female, Unisex), By Distribution Channel (Online, Supermarkets/Hypermarkets, Pharmacy & Drug Stores, Specialty Stores, Departmental Stores, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | Apr, 2025

The Saudi Arabian skincare market is growing due to rising consumer awareness, demand for high-performance products, digital engagement, localized formulations, and increasing investments in halal-certified, organic, and dermatologist-recommended skincare solutions

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