India Vegan Food Market to Grow with a CAGR of 9.69% through 2030
The India vegan food market
is expanding rapidly due to rising health awareness, environmental concerns,
and increasing vegan product availability and the growth is driven by plant-based
dairy, meat alternatives
According
to TechSci Research report, “India Vegan Food Market – By Region, Competition,
Forecast & Opportunities, 2030F”, the India Vegan Food market stood at USD
1.44 billion in 2024 and is anticipated to grow USD 2.50 billion by 2030 with a
CAGR 9.69% during forecast
period. India’s vegan food market is experiencing remarkable
growth, driven by increasing consumer awareness of health, environmental
sustainability, and ethical consumption. While India has long been associated
with vegetarianism due to cultural and religious influences, the shift toward a
fully plant-based diet is gaining momentum. This transition is fueled by rising
concerns over lifestyle diseases, lactose intolerance, animal welfare, and the
environmental impact of animal agriculture. The market is evolving rapidly,
with an expanding range of plant-based alternatives in dairy, meat, snacks, and
beverages, catering to the needs of both health-conscious individuals and
ethical consumers.
One of the primary drivers of the vegan
food market in India is growing health consciousness. Consumers are
increasingly aware of the health risks associated with excessive consumption of
animal products, including heart disease, obesity, and diabetes. Studies have
shown that plant-based diets can help in managing these conditions, encouraging
many Indians to adopt veganism. Additionally, lactose intolerance is common
among a large segment of the Indian population, leading to a higher demand for
plant-based dairy alternatives such as almond milk, soy milk, and oat milk.
Environmental concerns are another
significant factor propelling the market. Animal agriculture contributes to
greenhouse gas emissions, deforestation, and excessive water consumption. With
global climate change becoming a pressing issue, many consumers are opting for
plant-based diets as a sustainable choice. Furthermore, ethical consumerism is
rising, with more individuals rejecting animal cruelty and supporting brands
that align with their values. The emergence of cruelty-free and sustainable
food brands in India is a testament to this trend.
Expanding product availability and
marketing efforts have also played a crucial role in the market’s growth.
Indian and international brands are increasingly investing in plant-based food
innovations and launching products tailored to local tastes. From vegan
versions of traditional Indian dishes to international plant-based alternatives, the variety is expanding. Supermarkets, e-commerce platforms, and restaurant chains are now offering a wide range of vegan options, making plant-based foods more accessible to consumers.
Despite
its rapid growth, the Indian vegan food market faces several challenges. One of
the challenges is consumer awareness and perception. While awareness of
veganism is increasing, many people still associate plant-based diets with a
lack of taste, nutrition, or variety. The misconception that vegan food is
bland or lacks essential nutrients like protein and calcium persists, slowing
down mass adoption.
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" India Vegan Food Market”
The India Vegan Food market is segmented into product type,
distribution channel, and company.
Based on the distribution channel, the online
segment is the fastest-growing channel in the India vegan food market, driven
by increasing e-commerce penetration, convenience, and a wider product
selection. Consumers can easily access plant-based alternatives through digital
platforms, benefiting from doorstep delivery and exclusive discounts. Leading
e-commerce giants like Amazon, BigBasket, and specialized vegan marketplaces
are expanding their offerings, making plant-based foods more accessible. The
rise of direct-to-consumer (D2C) brands and social media marketing has further
boosted online sales. With growing internet usage and digital payment adoption,
the online segment is expected to continue its rapid expansion in India’s
evolving vegan food market.
Based on the region,
the South region is the fastest-growing market for vegan food in India, driven
by increasing health consciousness, urbanization, and a strong vegetarian
culture. Cities like Bengaluru, Chennai, and Hyderabad are witnessing a surge
in plant-based product adoption, fueled by rising disposable incomes and a
growing number of vegan-friendly restaurants and cafes. The region’s tech-savvy
population and expanding e-commerce infrastructure further support online sales
of vegan products. Additionally, South India’s rich culinary heritage, which
already includes a variety of plant-based dishes, makes the transition to
veganism smoother. With increasing consumer awareness and availability, the
South region is leading market growth.
Major companies
operating in India Vegan Food market are:
- GoodDot
Enterprises Pvt. Ltd.
- Veggie
Champ
- Naturise
Consumer products Pvt Ltd
- Dhond
Green Ventures Private Limited (Wakao)
- Jus
Amazin Food and Beverages Pvt. Ltd.
- Life
Health Foods
- Piperleaf
India Private Limited
- Nutricia
International Private Limited (Danone)
- Vezlay
Foods Pvt Ltd
- Imagine
Foods Pvt. Ltd
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“The trends are
shaping the Indian vegan food market. One of the most prominent is the rising
demand for dairy alternatives, which dominate the market. With a growing number
of people avoiding dairy due to health and ethical reasons, plant-based milk,
yogurt, and cheese have become mainstream. Companies like Goodmylk, One Good,
and So Good are leading the way by offering innovative dairy-free products. Another
major trend is the increasing popularity of plant-based meat alternatives.
Although India has a sizable vegetarian population, a significant portion of
the country consumes meat regularly. Companies like Blue Tribe Foods, GoodDot,
and Imagine Meats are providing plant-based meat substitutes that closely mimic
the taste and texture of chicken, mutton, and seafood, making it easier for
non-vegetarians to transition to a plant-based diet,” said Mr. Karan Chechi,
Research Director of TechSci Research, a research-based management consulting
firm.
India Vegan Food Market,
By Product Type (Dairy Alternative, Meat Substitute, Vegan Bakery, Vegan
Confectionery, Others), By Distribution Channel (Online, Offline), By Region,
Competition, Forecast & Opportunities, 2020-2030F”,
has evaluated the future growth potential of India Vegan Food market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in the India Vegan Food market.
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