Bra Market to Grow with a CAGR of 5.8% through 2030
The
global bra market is expanding due to rising fashion consciousness, increasing
demand for comfort and inclusivity, technological advancements in lingerie, and
the rapid growth of e-commerce and sustainable fabric innovations.
According to
TechSci Research report, “Bra Market - Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2030F”, the global bra market was valued at USD 38.18
Billion in 2024 and is expected to reach USD 53.55 Billion by 2030 with a CAGR
of 5.8% during the forecast period. The global bra market is witnessing a
dynamic transformation driven by evolving consumer preferences, technological
advancements, and increasing awareness of comfort and body inclusivity. As
lingerie brands expand their product offerings to cater to diverse
demographics, the demand for functional and stylish bras continues to surge.
The growing influence of fashion trends, increased participation of women in
the workforce, and rising disposable income in emerging markets are
contributing significantly to the expansion of the industry. The rise of
digital retail and direct-to-consumer (DTC) brands has also reshaped the
shopping experience, offering greater convenience and personalized
recommendations through AI-driven virtual fitting tools. Moreover, the increasing
integration of sustainable practices, such as eco-friendly fabrics and ethical
manufacturing, is influencing purchasing decisions, as consumers become more
conscious of environmental impact.
Despite
the positive outlook, the industry faces several challenges that could impact
its growth trajectory. Fluctuations in raw material prices, particularly cotton
and silk, pose a challenge for manufacturers, leading to increased production
costs and potential pricing pressures on consumers. Additionally, the
complexity of sizing and fit inconsistencies across brands continue to be a
significant concern, often resulting in high return rates for online purchases.
Moreover, competition from unorganized and counterfeit markets in certain
regions affects brand credibility and revenue generation. As the industry
adapts to these challenges, brands are focusing on innovative product
development, improved sizing solutions, and stronger digital engagement strategies
to enhance consumer satisfaction.
Browse over xx
market data Figures spread through xx Pages and an in-depth TOC on
"Global Bra Market.”
Global Bra Market
is segmented into product type, raw material, distribution channel and region.
Based
on product type, sports bras have emerged as the fastest-growing segment in the
bra market, driven by the increasing focus on health, fitness, and an active
lifestyle. Women across different age groups are investing in high-performance
sports bras for various activities, ranging from yoga and pilates to
high-intensity training and marathons. The rising popularity of athleisure
wear, where consumers use sportswear as casual everyday clothing, has further
fueled the demand for sports bras. Brands are continuously innovating in this
category, incorporating advanced fabrics with moisture-wicking properties,
adjustable straps, and compression features to enhance support and flexibility.
Additionally, collaborations between sportswear brands and influencers have
significantly boosted sales, making sports bras one of the most dynamic
categories in the industry. The
fastest-growing segment in terms of raw materials includes synthetic and
sustainable fabrics, such as recycled polyester, modal, and bamboo fiber. These
materials offer a balance between durability, elasticity, and eco-friendliness,
making them increasingly attractive to modern consumers. With sustainability
becoming a key trend in the fashion industry, brands are investing in
innovative fabric technologies that provide comfort while minimizing
environmental impact. The demand for bras made from these materials is expected
to surge as sustainability-conscious consumers prioritize ethical purchases.
Based on distribution channel, E-commerce
has revolutionized the lingerie industry, making online retail the
fastest-growing distribution channel. Consumers are increasingly turning to
online platforms due to the convenience of home delivery, wider product
selection, and competitive pricing. The integration of AI-powered fitting
tools, virtual try-ons, and data-driven recommendations has significantly
improved the online shopping experience for bras. Leading online retailers such
as Amazon, ASOS, and brand-specific websites offer exclusive discounts and
subscription-based models, further driving online sales. The COVID-19 pandemic
accelerated this trend, with consumers shifting to digital shopping for
lingerie and intimate wear. As online retail continues to expand, brands are
investing heavily in enhancing their digital presence to capture a larger share
of the market.
The
Asia-Pacific region is experiencing the fastest growth in the bra market,
driven by increasing urbanization, a growing middle-class population, and
shifting fashion preferences. Countries such as China, India, Japan, and South
Korea are witnessing a surge in demand for lingerie, particularly among younger
consumers who are embracing modern and stylish designs. The expansion of
international lingerie brands, along with the rise of local players offering
affordable and trendy products, has fueled market growth. E-commerce platforms
such as Alibaba, Myntra, and Rakuten have further revolutionized lingerie
shopping, providing consumers with easy access to a diverse range of products.
Additionally, increasing awareness of women’s health and wellness has driven
demand for comfortable and supportive bras, such as sports bras and wireless
designs. The APAC market is also seeing a shift toward sustainability, with
brands launching eco-friendly and organic lingerie collections to cater to
environmentally conscious consumers. As disposable income continues to rise,
Asia-Pacific is expected to remain the fastest-growing region in the global bra
market.
Major companies
operating in the global bra market are:
- Jockey International, Inc.
- PVH Corp.
- Hanesbrands Inc.
- Lavinia Lingerie Inc.
- Calida Holding AG
- Victoria's Secret & Co.
- Triumph Intertrade AG
- Nike, Inc.
- Wolf Lingerie SAS
- Modenik Lifestyle Pvt. Ltd.
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“A key trend in
the bra market is the shift
toward body positivity and inclusivity has driven the demand for diverse and
gender-neutral lingerie. Traditional lingerie brands, which once focused on
limited size ranges and hyper-feminine aesthetics, are now embracing a more
inclusive approach to cater to all body types, sizes, and gender identities. Brands
are expanding their size ranges to include plus-size and petite options,
ensuring that consumers of all shapes find bras that fit comfortably. Inclusive
advertising campaigns featuring models of different ethnicities, body shapes,
and abilities have also gained traction, reinforcing the message of body
positivity and self-acceptance. “Said Mr. Karan Chechi, Research
Director of TechSci Research, a research-based management consulting firm.
"Bra Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (Sports Bra, Nursing Bra, Multi-Way Bra, Adhesive Bra, Others), By Raw Material (Cotton, Chiffon, Silk, Others), By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Online), By Region, & Competition, 2020-2030F”, has evaluated the future growth potential of global
bra market and provides statistics & information on market size, structure
and future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in the global bra market.
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