Sports Bra Market to Grow with a CAGR of 16.7% Globally through 2028

Global Sports Bra Market continues to thrive due to factors such as convergence of health consciousness, technological innovation, and the growing influence of fashion in activewear.

According to TechSci Research report, “Global Sports Bra Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Sports Bra Market stood at USD 39.70 billion in 2022 and is anticipated to grow with a CAGR of 16.7% in the forecast period, 2024-2028. The Global Sports Bra Market has experienced remarkable growth in recent years, driven by a confluence of factors such as increasing health and fitness consciousness, rising participation of women in sports and fitness activities, technological advancements, and evolving fashion trends. Sports bras, once considered primarily functional garments, have evolved into fashionable and performance-enhancing apparel, catering to the diverse needs of women engaging in various physical activities.

The market has witnessed a shift in consumer preferences, with women seeking sports bras that offer not just support but also comfort, style, and versatility. This evolution has resulted in a surge of innovation, with brands focusing on designing sports bras with advanced features such as moisture-wicking fabrics, adjustable straps, breathable materials, and varying levels of support tailored to different sports and activities.

Key players in the sports bra market continually invest in research and development to introduce innovative designs and technologies. These innovations aim to enhance performance, minimize discomfort, and ensure the sports bras are suitable for a wide range of body types and activities. Additionally, sustainability and eco-friendly materials have gained traction, with brands incorporating recycled materials and ethical production practices, aligning with consumers' growing environmental concerns.

Browse over 26 market data Figures spread through 181 Pages and an in-depth TOC on "Global Sports Bra Market”

The market's growth is further fueled by the increasing adoption of e-commerce channels, offering consumers a convenient platform to browse and purchase sports bras. Online retailers provide a vast array of options, sizes, and styles, enabling customers to find the perfect fit and cater to specific sports or workout preferences.

Athleisure trends have played a pivotal role in the sports bra market's expansion. The seamless integration of activewear into everyday fashion has contributed to a rise in demand for sports bras that offer both functionality during workouts and style for casual wear. This shift has led to collaborations between sportswear brands and fashion designers, resulting in sports bras that strike a balance between performance and aesthetics.

The Global Sports Bra Market's future appears promising, with an increasing focus on inclusivity, diversity, and body positivity. Brands are acknowledging the importance of offering a wide range of sizes, styles, and support levels, ensuring that every woman finds a sports bra that meets her specific needs and preferences. As fitness becomes an integral part of lifestyles worldwide, the demand for sports bras as essential activewear continues to surge, further driving the market's growth.

The global sports bra market is segmented into padding, fabric, distribution channel, and region.

Based on padding, the padded segment has asserted its dominance in the global sports bra market. Padded sports bras offer an added layer of support, particularly beneficial during high-impact activities. The padding helps reduce bounce, provides additional coverage, and offers a secure and comfortable fit, allowing for a more enjoyable and effective workout experience. The padding in sports bras often contributes to shaping and contouring, providing a flattering silhouette. This aspect appeals to consumers seeking not only functional support but also a visually appealing appearance during workouts or while wearing activewear as part of their daily attire. The padded segment addresses concerns related to modesty and coverage, offering a solution that minimizes visibility of nipple protrusion and provides additional coverage, which can be particularly appealing to women engaging in various physical activities.

Based on region, Asia Pacific holds a significant position in the global sports bra market. The region has witnessed a notable surge in health awareness and fitness activities, with more individuals, particularly women, actively participating in sports, gym workouts, and various fitness regimes. This heightened consciousness about health and physical well-being drives the demand for appropriate and supportive sportswear, including sports bras. The growing involvement of women in sports and fitness activities across Asia Pacific has fueled the demand for specialized sportswear tailored to their needs. Sports bras, designed to offer comfort, support, and flexibility during physical activities, have become an essential part of women's athletic attire, further driving market growth. Economic prosperity and lifestyle changes in many Asia Pacific countries have led to increased discretionary spending on fitness-related products. This shift in lifestyle preferences, with a greater focus on health and wellness, creates a conducive environment for the growth of the sports bra market.

Major companies operating in global sports bra market are:

• Decathlon
• Hanesbrands Inc
• L Brands, Inc.
• Triumph International Corp
• Wolf Lingerie Ltd
• The Groupe Chantelle
• The Calida Group
• Columbia Sportswear Company
• Nike Inc.
• Adidas AG

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“The Global Sports Bra Market stands at the forefront of the activewear industry, representing a sector characterized by innovation, comfort, and functionality. With the rising emphasis on health and fitness worldwide, the market for sports bras has witnessed exponential growth, catering not only to athletes but also to women engaging in various physical activities. Offering crucial support, moisture-wicking properties, and a range of designs, sports bras have become an essential component of women's athletic apparel. The market's evolution includes advancements in fabric technology, customizable fits, and stylish designs, catering to diverse preferences. Moreover, the integration of sports bras into everyday fashion, the influence of athleisure culture, and the proliferation of e-commerce platforms have contributed to the market's expansion, making sports bras a staple for active lifestyles across different demographics and regions.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“Sports Bra Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Padding (Padded and Non-Padded), By Fabric (Natural, Synthetic, and Blended), By Distribution Channel (Offline and Online), By Region, By Competition, 2018-2028, has evaluated the future growth potential of global sports bra market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global sports bra market.

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