Press Release

Malted Food Drinks Market to Grow with a CAGR of 5.33% through 2030

The Malted Food Drinks Market is expanding due to rising consumer demand for nutritious, convenient beverages, increased health consciousness, and the growing popularity of plant-based and fortified drink options globally.


According to TechSci Research report, “Malted Food Drinks Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, The global Malted Food Drinks Market was valued at USD 6.89 Billion in 2024 and is expected to reach USD 9.38 Billion by 2030 with a CAGR of 5.33% during the forecast period. The malted food drinks market has witnessed steady growth in recent years, driven by changing consumer preferences towards convenient and nutritious beverages. Malted food drinks are often consumed as a quick meal replacement or a nutritional supplement, providing energy, vitamins, and minerals. These drinks are typically made from barley malt, wheat, or other cereal grains, combined with flavorings, milk, and sweeteners. The popularity of these drinks can be attributed to their ability to cater to a wide range of consumers, from children seeking a sweet, enjoyable beverage to adults and elderly individuals looking for a nutritious and filling drink. The increasing demand for healthy, ready-to-consume beverages has led to a rise in the adoption of malted food drinks worldwide.

The growing awareness around health and wellness has also played a key role in expanding the market for malted food drinks. Consumers are becoming more conscious about their diet and are looking for products that can provide essential nutrients while offering convenience. Malted drinks are seen as an excellent source of carbohydrates, fiber, and protein, making them a favored option for people with active lifestyles. Moreover, many brands are now offering malted food drinks fortified with vitamins and minerals, addressing consumer concerns about micronutrient deficiencies. This trend has encouraged the growth of innovative products that cater to diverse dietary needs, including low-sugar, vegan, and gluten-free versions of malted drinks. The market is also benefiting from strong distribution networks and easy availability of these beverages in supermarkets, convenience stores, and online platforms. Major players in the malted food drinks industry have been expanding their product portfolios and increasing their presence across global markets. In particular, the availability of malted drinks in single-serve packaging and ready-to-drink (RTD) formats has contributed to greater consumer adoption. Additionally, the rise of e-commerce platforms has made it more convenient for consumers to purchase malted food drinks, further accelerating market growth. As a result, the competition among manufacturers has intensified, with companies focusing on innovation, pricing strategies, and marketing campaigns to capture consumer attention.

The malted food drinks market is expected to continue its growth trajectory, fueled by evolving consumer preferences and the increasing demand for nutritious, on-the-go beverage options. As health-consciousness becomes more ingrained in consumer behavior, the market will likely witness a further shift towards clean-label products with minimal additives and preservatives. Manufacturers will also need to explore new and sustainable packaging solutions to appeal to environmentally conscious consumers. Moreover, leveraging advancements in technology to develop healthier and more diverse formulations will be critical to sustaining competitive advantage. By aligning with these trends and addressing the challenges associated with product healthiness, the malted food drinks market is poised for long-term expansion. The malted food drinks market is thriving thanks to changing consumer preferences, increasing health awareness, and innovations in product development. As the demand for convenient and nutritious beverages continues to rise globally, malted food drinks are becoming an essential part of modern diets, offering essential nutrients and energy. However, with heightened competition and growing concerns over health-related issues, manufacturers must focus on reformulating products to meet the needs of the evolving market. As such, the future of the malted food drinks industry looks promising, with opportunities for continued innovation and growth across different regions and consumer segments.

 

Browse over xx market data Figures spread through xx Pages and an in-depth TOC on "Global Malted Food Drinks Market.” 

 

The global Malted Food Drinks Market is segmented into product type, distribution channel, region.

Based on product type, Without Cocoa segment is the fastest-growing category in the malted food drinks market. This segment appeals to consumers seeking lighter, more neutral-flavored beverages without the richness of cocoa. As health-conscious trends rise, many consumers prefer malted drinks without cocoa due to concerns over sugar content and the desire for simpler, more natural ingredients. Additionally, these drinks cater to a broader range of dietary preferences, including those avoiding chocolate or seeking alternatives for various health reasons. This growing demand for lighter, less sugary beverages is driving the rapid expansion of the "Without Cocoa" segment in the market.

Based on region, North America is the fastest-growing region in the malted food drinks market, driven by an increasing demand for convenient and nutritious beverage options. Consumers in this region are becoming more health-conscious, seeking drinks that provide essential nutrients and energy without the excess sugars found in traditional sodas. The rise of wellness trends and the growing popularity of functional beverages are contributing to the market's growth. Additionally, the availability of malted food drinks through various retail channels, including e-commerce, makes these beverages easily accessible. As a result, North America is experiencing significant expansion in the malted food drinks sector.

 

Major companies operating in global Malted Food Drinks Market are:

  • Nestlé S.A.
  • Abbott Laboratories
  • Associated British Foods Plc
  • GlaxoSmithKline plc
  • Mondelēz International, Inc.
  • Danone S.A.
  • Zydus Wellness Limited
  • Cytosport Inc.
  • Continental Milkose (India) Ltd.
  • CTL Foods, Inc.

 

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“The malted food drinks market has experienced steady growth in recent years, driven by increasing consumer demand for convenient, nutritious, and functional beverages. As consumers prioritize health and wellness, malted drinks, which provide energy, essential nutrients, and fiber, have become a popular choice. The rise of on-the-go lifestyles and the demand for ready-to-drink (RTD) products have further fueled market expansion. Additionally, innovations in product formulations, such as low-sugar, gluten-free, and fortified variants, have attracted health-conscious consumers. With strong growth in both emerging and developed markets, the malted food drinks market is expected to continue expanding in the coming years“, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Malted Food Drinks Market Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (With Cocoa, Without Cocoa), By Distribution Channel (Pharmacies/Drug Stores, Supermarket/Hypermarkets, Departmental/Grocery Stores, Online, Others), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global Malted Food Drinks Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Malted Food Drinks Market.

 

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Malted Food Drinks Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type (With Cocoa, Without Cocoa), By Distribution Channel (Pharmacies/Drug Stores, Supermarket/Hypermarkets, Departmental/Grocery Stores, Online, Others), By Region & Competition, 2020-2030F

Consumer Goods and Retail | Mar, 2025

The Malted Food Drinks Market is expanding due to rising consumer demand for nutritious, convenient beverages, increased health consciousness, and the growing popularity of plant-based and fortified drink options globally.

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