India Malted Food Drinks Market to Grow with a CAGR of 9.04% through 2030F

The India Malted Food Drinks Market is driven by increasing health awareness, rising disposable income, demand for nutritional beverages, and popular brands offering diverse product options.

According to TechSci Research report, “India Malted Food Drinks Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Malted Food Drinks Market was valued at USD 1.82 Billion in 2024 and is expected to reach USD 3.01 Billion by 2030 with a CAGR of 9.04% during the forecast period. The India Malted Food Drinks market has experienced substantial growth in recent years, owing to the rising middle-class population across the region. As the middle class continues to expand, particularly in urban areas, there is a growing demand for convenient, nutritious, and affordable beverages. The increasing disposable income within this demographic allows for more spending on packaged and ready-to-consume drinks, including malted food drinks. Also, the middle class is becoming more health-conscious, seeking products that offer nutritional value and promote overall well-being. This shift in consumer behavior is further supported by the growing availability of malted drinks across retail channels, making them easily accessible to a larger segment of the population.

The India Malted Food Drinks market is driven due to the increasing consumer preference for functional beverages across the region. As health-consciousness increases, consumers are opting for beverages that provide added nutritional benefits, such as vitamins, minerals, protein, and antioxidants. Malted drinks, often fortified with essential nutrients, are seen as convenient options for on-the-go nutrition, appealing to busy professionals, athletes, and growing families. Functional malted drinks that promote energy, immunity, digestion, or muscle recovery are particularly popular. This trend aligns with the growing demand for beverages that not only quench thirst but also contribute to overall health and well-being.

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The India Malted Food Drinks Market is segmented into type, distribution channel and region.

Based on distribution channel, online is the fastest-growing segment in the India Malted Food Drinks market. With increasing internet penetration and the rise of e-commerce platforms, consumers are turning to online channels for purchasing malted drinks due to the convenience of home delivery, wider product choices, and attractive discounts. Online platforms also provide detailed product information, reviews, and health-related content, which helps consumers make informed purchasing decisions. The growth of online grocery stores, alongside the rise of digital payment methods, is fueling this shift. As more consumers embrace digital shopping, the online segment continues to expand rapidly in the market.

Based on region, South region of India is the fastest growing in the Malted Food Drinks market, driven by its increasing urbanization, rising disposable incomes, and growing health-conscious population. Cities like Bengaluru, Chennai, and Hyderabad are seeing a surge in demand for nutritious, convenient beverages as more consumers adopt healthier lifestyles. The region's strong retail infrastructure, coupled with rising awareness of functional and fortified drinks, further boosts market growth. Also, the increasing preference for malted drinks as a source of energy and nutrition, especially among working professionals and students, is contributing to the South region's rapid growth in the market.

Major companies operating in India Malted Food Drinks Market are:

• Mondelēz International, Inc.
• Hindustan Unilever Limited
• Nestlé India Limited
• Gujarat Co-Operative Milk Marketing Federation Limited
• Patanjali Ayurved Limited
• Continental Milkose India Ltd
• Insta Foods
• Imperial Malts Ltd
• Barmalt
• Nutricia Ltd

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“The India Malted Food Drinks Market is driven by the influence of social media and digital campaigns across the region. With increasing internet penetration, social media platforms like Instagram, YouTube, and Facebook are becoming key tools for brands to promote their products and connect with a wide audience. Influencers, fitness enthusiasts, and health advocates on these platforms frequently endorse malted drinks, highlighting their nutritional benefits, which drives consumer interest. Digital campaigns targeting health-conscious consumers, along with engaging content, have played a major role in educating the public about the benefits of malted beverages, increasing brand visibility and influencing purchasing decisions.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Malted Food Drinks Market By Type (With Cocoa, Without Cocoa), By Distribution Channel (Supermarket/Hypermarket, Pharmacies, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Malted Food Drinks Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Malted Food Drinks Market.

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