India Fashion Retail Market to Grow with a CAGR of 12.87% through 2030F

The India Fashion Retail Market is growing due to increasing disposable income, urbanization, the growth of e-commerce, and the influence of social media, along with rising demand for branded, and sustainable fashion choices.

According to TechSci Research report, “India Fashion Retail Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Fashion Retail Market was valued at USD 60.12 Billion in 2024 and is expected to reach USD 124.32 Billion by 2030 with a CAGR of 12.87% during the forecast period. The Indian fashion retail market is experiencing rapid growth, fueled by several key factors including rising disposable incomes, an expanding urban population, and evolving consumer preferences. As the middle class continues to grow, people are spending more on fashion, with a particular focus on branded clothing and luxury goods. In urban areas, an increasing number of consumers, particularly the younger demographic, are seeking out trendy and modern fashion styles. This shift is not only seen in metropolitan cities but also in tier 2 and tier 3 cities, where urbanization is increasing, and disposable incomes are steadily rising.

One of the most significant drivers of growth in the fashion retail sector is the growing e-commerce market. Online shopping has become a vital channel for fashion retailers, with platforms like Myntra, Flipkart, and Amazon leading the charge in offering a wide variety of apparel and accessories. The rapid adoption of smartphones, greater internet penetration, and improvements in delivery logistics have all contributed to the popularity of online shopping. Consumers now enjoy the convenience of browsing a vast array of products and purchasing them from the comfort of their homes. This shift has also prompted traditional brick-and-mortar retailers to invest in online platforms, ensuring they cater to the needs of the digital-savvy shopper.

Another critical factor in the expansion of India’s fashion retail market is the influence of social media and changing consumer preferences. Platforms like Instagram, YouTube, and TikTok have reshaped how consumers discover and engage with fashion brands. The younger generation, in particular, is heavily influenced by social media trends, celebrity endorsements, and influencers promoting specific products. Fashion retailers are now keenly aware of the power of digital marketing and are employing strategies that leverage social media platforms to reach their target audience. The demand for sustainable and ethical fashion is also rising, with consumers becoming more conscious of environmental issues and seeking out brands that align with their values.

The rise of omnichannel retailing has been another transformative trend within India’s fashion market. As consumers increasingly expect seamless shopping experiences, both online and offline, retailers are adopting strategies that integrate physical stores with e-commerce platforms. The shift toward omnichannel retailing has allowed brands to offer better customer experiences, such as the option to buy online and pick up in-store, or the ability to return products purchased online at physical locations.

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The India Fashion Retail Market is segmented into product type, price, distribution channel, regional distribution, and company.

Based on distribution channel, online segment is the fastest-growing in India, driven by increased smartphone usage, internet penetration, and improved logistics. E-commerce platforms like Myntra, Flipkart, and Amazon have capitalized on the growing demand for convenience and variety. The ease of shopping from home, coupled with a vast range of options, has fueled this growth. Consumers, especially younger demographics, are increasingly opting for online purchases, making this segment a major contributor to the overall expansion of the fashion retail market in India.

Based on region, West region, particularly cities like Mumbai, Pune, and Ahmedabad, is the fastest-growing area in India's fashion retail market. This growth is fueled by a large and affluent consumer base, thriving retail infrastructure, and increasing demand for both luxury and budget fashion. Additionally, the region's young, tech-savvy population is driving the adoption of e-commerce, further boosting retail sales. The presence of global and local brands catering to diverse consumer needs has solidified the West’s position as a key driver of India’s fashion retail expansion.

Major companies operating in India Fashion Retail Market are:

• Aditya Birla Fashion and Retail Limited
• Landmark Online India Private Limited (Max Fashion)
• Shoppers Stop Limited
• Raymond Limited
• Guccio Gucci S.p.A.
• PUMA India Ltd
• Biba Apparels Private Limited
• Provogue (India) Limited
• Reliance Industries Limited
• Fabindia Limited

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“The India Fashion Retail Market is driven by increasing disposable incomes, a growing young population, and the rapid adoption of online shopping. Trends include the rise of omnichannel retailing, growing demand for sustainable fashion, and the influence of social media on purchasing behavior. Fashion preferences are also shifting toward personalized and experience-driven shopping. Additionally, there is a significant rise in luxury and premium fashion as the urban middle class becomes more affluent.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Fashion Retail Market By Product Type (Apparel, Footwear, Bags, Others), By Price (Premium/Luxury, Mid-Range, Mass Market), By Distribution Channel (Online, Offline), By Region, Competition, Forecast & Opportunities, 2020-2030F”, has evaluated the future growth potential of India Fashion Retail Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Fashion Retail Market.

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