Industry News

Nestle Launched Protein Shots

Nestle Launched Protein Shots

On 18th December 2024, Nestle introduced protein shots in the United States that it claims help reduce hunger in those trying to lose weight. Boost Pre-Meal Hunger Support is a shake designed for patients on GLP-1 prescriptions or other weight-loss treatments. It should be taken up to 30 minutes before a meal. The shots are fat-free, include 45 calories, 1 gram of sugar, 10 grams of whey protein, and cost USD 10.99 for a box of four on Amazon.com and at certain CVS stores. They promote a "NATURAL GLP-1 response to a meal.

The manufacturer of Nesquik shakes and Kit Kat chocolate bars claims that their drink causes a natural bodily reaction that is comparable to but much weaker than that of popular weight-loss medications like Novo Nordisk's, opens new tab Wegovy, and Eli Lilly's (LLY.N), opens new tab Zepbound.

According to Nestle, the product is made up of a variety of rapidly digested peptides that provide the user with an amino acid rush that regulates appetite. Because whey protein microgels slow down digestion, they have a longer-lasting effect on intestinal receptors that release the GLP-1 hormone. In addition, 26 individuals with type-2 diabetes took part in randomized research in 2021. They were given a low-dose whey protein microgel or a water placebo, and then they were given a meal that was intended to cause a sufficient rise in blood sugar. Participants who had been taking the whey protein were given the placebo one week into the research, while those who had been taking the whey protein were given the placebo.

The whey-protein group's glucose levels were 22% lower than those of the placebo group in the two hours following the meal, according to the study. The hormone GLP-1 was positively impacted as well. In the United States, Nestle began marketing a new USD 5 line of frozen pizzas and protein-enriched pastas earlier this year that are intended for those using weight-loss medications. Shares of businesses like Nestle were sold down when the U.S. well-known retail brand Walmart (WMT.N) revealed in a recent presentation that it observed a minor decline in food consumption when customers took the drug.

Relevant Reports

India Direct-To-Home (DTH) Services Market, By Resolution Type (Standard Definition, High Definition, Others), By Subscription Type (Basic, Premium, Others), By End User (Residential, Commercial), By Region, Competition Forecast & Opportunities,

Media | Apr, 2025

The India Direct-To-Home (DTH) Services Market is expanding due to increasing demand for high-definition content, affordable pricing, broader channel options, improved satellite technology, and rising internet penetration across urban and rural areas.

Relevant News