Provivi and Godrej Agrovet have teamed up to offer eco-friendly pest control solutions for Indian rice and corn farmers, focusing on Yellow Stem Borer and Fall Armyworm to boost crop productivity sustainably.

Bengaluru:  Provivi, a global pioneer in pheromone-based crop protection, has announced a strategic partnership with Godrej Agrovet Limited (GAVL), a prominent Indian food and agri-business conglomerate. This collaboration aims to introduce innovative and sustainable pest control solutions tailored to support India’s rice and corn farmers.

As part of the agreement, GAVL will launch Provivi’s YSB Eco-Dispenser, designed to combat the Yellow Stem Borer (YSB) in rice, and will hold exclusive rights to commercialize the FAW Eco-Dispenser, targeting Fall Armyworm (FAW) in corn across India. These cutting-edge, pheromone-based technologies offer Indian farmers an environmentally friendly approach to managing pests, enhancing both crop productivity and ecological balance.

Speaking about the collaboration, Balram Singh Yadav, Managing Director of GAVL, emphasized the critical need for sustainable farming solutions amid rising pest challenges caused by climate change. “With changing climatic conditions leading to increased pest challenges, it’s more important than ever to empower Indian farmers with innovative, sustainable technologies that enhance productivity. As a Research & Development-driven agri-conglomerate, we are dedicated to delivering solutions that support and uplift farming families. Our partnership with Provivi reflects our commitment to providing timely, effective support—combining their expertise with our extensive distribution network to make a real difference for farmers.” he said.

Rice and corn are cornerstone crops for India, contributing significantly to the nation's food security and economic growth. India, a global rice exporter and a leading corn producer for industries such as food processing and animal feed, stands to benefit immensely from eco-friendly pest control innovations.

Highlighting the stakes, Rajavelu NK, CEO of Crop Protection Business at GAVL, added, “Yellow Stem Borer and Fall Armyworm continue to pose significant threats to rice and corn crops, driving up production costs for farmers. With the need for sustainable solutions in today’s changing agricultural landscape, we’re excited to partner with Provivi to empower farmers with innovative, eco-friendly tools to manage these two major pests. Our joint efforts in Integrated Pest Management aim to provide effective, environmentally conscious sustainable solutions to protect rice and corn cultivation.”

Provivi’s YSB and FAW Eco-Dispensers, crafted from biodegradable materials, provide long-lasting efficacy while minimizing environmental impact. The products are slated for availability to Indian farmers by 2029.

Corey Huck, CEO of Provivi, expressed optimism about the partnership, stating, “This partnership allows Provivi to expand our impact in one of the world’s fastest-growing agricultural markets. Our goal is to work with trusted partners like Godrej Agrovet to provide farmers with safer, science-based pest control solutions that support both productivity and environmental sustainability.”

According to TechSci Research, the strategic partnership between Provivi and Godrej Agrovet presents a significant opportunity for India’s agriculture sector, particularly in rice and corn cultivation. By introducing pheromone-based pest control solutions, such as the YSB Eco-Dispenser for Yellow Stem Borer and the FAW Eco-Dispenser for Fall Armyworm, this collaboration provides farmers with sustainable, eco-friendly tools to address prevalent pest issues. This shift towards innovative, environmentally conscious pest management aligns with the growing demand for sustainable farming practices in India, a major player in global rice and corn production. From a market perspective, the adoption of such technologies could reduce the environmental footprint of crop protection, lower production costs, and improve overall crop yields. The partnership also positions Provivi and Godrej Agrovet to capitalize on the rising need for integrated pest management solutions in India’s rapidly evolving agricultural landscape, benefiting both the farming community and the broader agri-business industry.