Nursing Products Market to Grow with a CAGR of 7.45% through 2029
Technological Innovations in Visualization and Simulation and Increasing
Demand for Patient-Centric Communication is expected to drive the Global Nursing
Products Market growth in the forecast period, 2025-2029
According to TechSci Research report, “Nursing
Products Market – Global Industry Size, Share, Trends, Competition
Forecast & Opportunities, 2029”, the Global Nursing Products Market
stood at USD 5.65 Billion in 2023 and is anticipated to grow with a CAGR of 7.45%
in the forecast period through 2029.
Technological innovation is fundamentally transforming
the healthcare landscape, with a profound impact on the nursing products
market. One of the most notable trends is the rapid growth of telehealth and
remote monitoring services, a shift accelerated by the COVID-19 pandemic.
Nurses now require products that enable effective remote patient monitoring,
such as wearable devices and telemedicine software, which enhance the overall
patient care experience. In addition, the emergence of smart medical devices equipped
with artificial intelligence (AI) and Internet of Things (IoT) capabilities is
further advancing patient care. These devices often necessitate compatible
nursing products, thus expanding the market.
The nursing workforce is grappling with significant
shortages, exacerbated by burnout, an aging population of nurses, and high
turnover rates. As a result, there is an increasing demand for nursing products
that enhance workflow efficiency and reduce the burden on nursing staff.
Solutions that automate routine tasks or improve patient monitoring are
essential in alleviating pressure on nursing personnel, ensuring that quality
care is maintained despite workforce challenges. Consequently, there is a growing
investment in products designed to support nursing staff in delivering
effective patient care.
Rising global healthcare expenditure, driven by both
public and private sector investments, presents significant opportunities for
the nursing products market. Healthcare facilities are allocating larger
budgets for nursing supplies as they recognize the critical role these products
play in delivering quality care. Additionally, substantial investments are
being made in healthcare infrastructure, including the modernization of
facilities and the procurement of advanced nursing products.
Various global health initiatives and campaigns aimed
at improving healthcare access and quality are contributing to market growth.
Public health campaigns focused on enhancing maternal health, managing chronic
diseases, and controlling infectious diseases are driving demand for nursing
products tailored to these specific needs. Additionally, funding from
non-governmental organizations (NGOs) often supports healthcare initiatives in
developing regions, which may include the provision of nursing products and necessary
training. Together, these factors highlight the dynamic and evolving nature of
the nursing products market within the broader healthcare ecosystem.
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The Global Nursing Products Market is segmented into
type, regional distribution, and company.
Based on its type, the nipple cream segment poised
to witness dominated market in the global nursing product during the forecast
period. This is due to reason that Organizations such as the World Health
Organization (WHO) and various maternal health advocacy groups are promoting
breastfeeding as the ideal method for infant nutrition. This increased advocacy
leads to more mothers choosing to breastfeed, creating a higher demand for
supportive products, including nipple creams. With an increased emphasis on
maternal health and well-being, new mothers are seeking products that not only
support their breastfeeding journey but also promote comfort. Nipple creams,
designed to soothe and protect sore or cracked nipples, have become essential
for many breastfeeding mothers.
There is a cultural shift towards normalizing
breastfeeding, with more mothers expressing a desire to breastfeed exclusively
or for extended periods. As the breastfeeding rate rises, so does the need for
products that address the challenges associated with nursing, such as nipple
soreness. Many healthcare providers are actively encouraging breastfeeding
during prenatal and postnatal care. This support leads to an increased adoption
of breastfeeding practices, thereby boosting the demand for nipple creams that
provide relief from discomfort. The trend towards natural and organic products
is gaining momentum in the nursing products market. Nipple creams formulated
with organic, hypoallergenic ingredients that are safe for both mothers and
infants are becoming increasingly popular. This demand for cleaner formulations
positions brands that offer these options for growth. Manufacturers are
focusing on creating nipple creams that not only soothe soreness but also have
additional benefits, such as moisturizing and healing properties.
Multi-functional products that combine nipple care with other skin benefits are
likely to attract a broader consumer base, further driving growth in this
segment.
Based on region, The Asia Pacific region is experiencing rapid market
growth. Several countries in the Asia Pacific, such as India and the
Philippines, are witnessing rising birth rates. This demographic trend is
creating an expanding market for nursing products, as more mothers are seeking
high-quality solutions to support breastfeeding. Concurrently, the region is
experiencing an increase in its aging population. Older generations are
becoming more health-conscious and are advocating for better maternal and
infant health practices. This growing focus on health and well-being is driving
demand for products that ensure quality care during breastfeeding.
Governments and health organizations are actively
promoting the benefits of breastfeeding and proper maternal care. Public health
campaigns aimed at educating parents about the importance of nursing are
leading to greater awareness and adoption of nursing products, including breast
pumps, nipple creams, and nursing pillows. Many countries are implementing
maternal health programs that emphasize breastfeeding. These initiatives often
include education on nursing practices, increasing the demand for supportive
products and tools. Rapid urbanization and the emergence of a burgeoning middle
class in countries like China, India, and Indonesia are leading to increased
disposable incomes. As families gain financial stability, they are more likely
to invest in high-quality nursing products that enhance the breastfeeding
experience. With rising disposable income, there is a growing willingness among
consumers to spend on premium nursing products that promise safety, efficacy,
and comfort. This trend is fostering competition among brands to offer
innovative and high-quality products tailored to the needs of modern parents.
Major companies operating in Global Nursing
Products Market are:
- Ameda, Inc
- Pigeon Corporation
- Koninklijke Philips N.V.
- daVinci Baby, inc.
- Bravado Designs USA
- Spectra Baby USA
- Earth Mama Organics
- Medela
- NuAngel, Inc.
- The Honest Company, Inc.
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“The global nursing products market is poised for
substantial growth, driven by a confluence of demographic changes,
technological advancements, and shifting consumer preferences. As awareness of
the benefits of breastfeeding increases and the demand for innovative,
high-quality nursing solutions expands, manufacturers are presented with
significant opportunities to capture market share. Furthermore, the rising
emphasis on maternal and infant health, coupled with supportive government
initiatives and evolving retail landscapes, positions the market for continued
evolution and expansion. Companies that prioritize product innovation,
sustainability, and consumer education will be best positioned to navigate the
complexities of this dynamic sector and meet the needs of an increasingly
discerning customer base. The future of the global nursing products market is
bright, with the potential for transformative advancements that enhance the
breastfeeding experience and contribute to the overall well-being of mothers and
infants worldwide”, said Mr. Karan Chechi, Research Director of TechSci
Research, a research-based management consulting firm.
“Nursing Products Market - Global Industry Size, Share, Trends, Opportunity
& Forecast 2019-2029F, Segmented by Type (Breast Pump, Nursing Bra, Nipple Cream,
Pumping Accessories, Nursing Pillow, Nursing Cover, Nursing Pad, Nursing
Station, Others), By Region,
& Competition, 2019-2029F”, has evaluated
the future growth potential of Global Nursing Products Market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Nursing Products Market.
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