Press Release

Irish Butter Market to Grow with a CAGR of 5.41% through 2029

The global Irish butter market is experiencing steady growth due to rising demand for premium dairy products, increasing consumer preference for natural and organic foods, and expanding distribution channels worldwide.

 

According to TechSci Research report, “Irish Butter Market – Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the global Irish Butter market stood at USD 867.91 million in 2023 and is expected to grow USD 1,186.21 million by 2029 with a CAGR of 5.41% during the forecast period. The global Irish butter market has undergone notable growth and transformation recently, driven by increased consumer demand for high-quality dairy products, heightened health awareness, and expanded distribution channels. Predominantly produced in Ireland, Irish butter benefits from the country's distinctive grass-fed dairy farming practices, renowned for its rich flavor and creamy texture. Several key factors are influencing the market's expansion and evolution.

A major growth driver is the rising consumer preference for premium, natural food products. As health consciousness rises, consumers increasingly seek butter perceived as healthier and more natural compared to processed alternatives. Irish butter, crafted from grass-fed cows, is often positioned as a superior-quality product with enhanced taste and nutritional benefits. This premium positioning aligns with the broader clean eating trend, boosting Irish butter’s appeal among health-focused consumers.

The surge in culinary and baking enthusiasts has contributed to market growth. The distinctive flavor and creamy texture of Irish butter make it a favored choice for both professional chefs and home bakers, enhancing the quality of a wide range of dishes. This growing demand from both foodservice and retail sectors has broadened Irish butter's market presence.

In response, producers are focusing on innovation and product diversification. New formats, such as butter blends and flavored varieties, are being introduced to meet evolving consumer preferences. For example, Kerrygold, a significant player in the Irish butter market, has launched new butter blends with flavors like Chive & Onion and Sundried Tomato & Basil. These innovations attract new consumers and provide existing ones with additional choices, driving further market growth.

Despite the positive outlook, the global Irish butter market faces challenges. Fluctuating raw material prices, especially for dairy inputs, can impact profitability and pricing strategies. Additionally, competition from other premium butter brands and alternative spreads may influence market share. To address these challenges, producers must invest in efficient production processes, effective marketing strategies, and robust distribution networks.

 

Browse over xx market data figures spread through xx Pages and an in-depth TOC on "Global Irish Butter Market 

 

The global Irish Butter market is segmented into product type, packaging type, sales channel, and region.

Based on sales channel, the online segment is the fastest-growing segment in the global Irish butter market, reflecting a significant shift in consumer purchasing behavior. The convenience of online shopping, coupled with the rise of digital platforms and e-commerce, has fueled this growth. Consumers increasingly prefer the ease of ordering specialty products, like premium Irish butter, from the comfort of their homes. This trend is supported by the expansion of online grocery services and direct-to-consumer brands, which offer a broader range of Irish butter products, including artisanal and organic options. The COVID-19 pandemic accelerated the adoption of online shopping, further driving demand for Irish butter through digital channels. As a result, major brands are investing in robust online marketing strategies and enhancing their e-commerce platforms to capture this growing segment. This shift not only expands market reach but also aligns with evolving consumer preferences for convenience and variety.

 

Major companies operating in global Irish Butter market are:

  • Ornua Co-operative Limited (Kerrygold)
  • Dansko Foods Ltd
  • Abernethy Butter
  • Lakeland Dairies Co-operative Society Limited
  • Tirlán Limited
  • Henderson Foodservice Limited
  • North Cork Creameries Ltd
  • Glenstal Foods Ltd.
  • Associated British Foods plc
  • The Little Milk Company

 

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Sustainability is also becoming increasingly important in the global Irish butter market. Consumers' growing environmental concerns are leading to a demand for sustainably produced products. Irish butter producers are addressing these concerns by highlighting their commitment to environmentally friendly practices, including grass-fed dairy farming and reduced carbon footprints. This focus on sustainability resonates with consumer trends and enhances the appeal of Irish butter as a responsible choice.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

"Irish Butter Market – Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type (Salted Butter, Unsalted Butter, Others), By Packaging Type (Sticks, Tubs, Wrappers, Others), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Region & Competition, 2019-2029F”, has evaluated the future growth potential of global Irish Butter market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Irish Butter market.

 

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Irish Butter Market – Global Industry Size, Share, Trends, Opportunity and Forecast, Segmented By Product Type (Salted Butter, Unsalted Butter, Others), By Packaging Type (Sticks, Tubs, Wrappers, Others), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Region & Competition, 2019-2029F

Consumer Goods and Retail | Nov, 2024

The global Irish butter market is experiencing steady growth due to rising demand for premium dairy products, increasing consumer preference for natural and organic foods, and expanding distribution channels worldwide.

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