PPG's new Primeron Optimal zinc epoxy powder primer offers enhanced transfer efficiency, lower density, and superior corrosion resistance while reducing costs and VOC emissions, ensuring strong adhesion and sustainability.
United States: PPG has launched the PPG Primeron Optimal zinc epoxy powder primer, a patent-pending innovation designed with an optimized zinc composition. This new primer offers superior transfer efficiency compared to traditional zinc-rich primers and delivers corrosion protection that meets stringent ISO C5 standards, making it suitable for high humidity and harsh environments.
The PPG Primeron Optimal primer features a significantly lower specific gravity (2.0 versus 3.6) than conventional zinc-rich primers, resulting in a less dense and more easily applicable product. Its high transfer efficiency of 85% means that only half the amount of primer is required compared to standard formulations, leading to cost savings and improved sustainability. Additionally, this primer is formulated without solvents that emit volatile organic compounds (VOCs).
Other advantages of the PPG Primeron Optimal primer include outstanding edge, face, and scribe corrosion resistance, as well as excellent adhesion to both smooth and blasted steel surfaces. This ensures a robust bond that resists peeling, chipping, and degradation.
Paul Bradley, PPG manager, product development, Industrial Coatings Said, "Corrosion protection is a decisive factor in the durability of a part and one of the most significant challenges for the coating industry. PPG Primeron Optimal primer offers improved adhesion and corrosion resistance, even in coastal environments, and has a better overall balance of properties than traditional zinc-rich primers.”
Shelley Verdun, PPG business manager, powder coatings, Industrial Coatings Said, " PPG Primeron Optimal primer is a significant leap forward in corrosion protection and illustrates PPG’s commitment to sustainably advantaged solutions and powder coating innovations.”
According to TechSci Research, the introduction of PPG’s Primeron Optimal zinc epoxy powder primer has significant implications for the chemical market. This innovative product, with its optimized zinc formulation, provides superior transfer efficiency and corrosion resistance, meeting stringent ISO C5 standards for high-humidity and aggressive environments. Its lower specific gravity and enhanced transfer efficiency reduce material usage by approximately 50% compared to traditional zinc-rich primers, leading to notable cost savings and improved sustainability.
The primer’s lack of volatile organic compounds (VOCs) aligns with increasing regulatory demands and environmental concerns, further positioning it as a market leader in eco-friendly solutions. This advancement not only benefits end-users through reduced application costs and environmental impact but also sets a new benchmark in the industry for performance and sustainability.
The market impact extends to influencing competitor strategies and potentially driving industry-wide shifts towards more efficient, eco-conscious products. By setting a higher standard for corrosion protection and reducing material waste, PPG’s Primeron Optimal may accelerate innovation in chemical formulations and application technologies across the sector.