India Exfoliators & Scrub Market to Grow with a CAGR of 4.28% through 2030

Growing awareness towards getting proper & healthy skin and rising disposable income are some key factors supporting the growth of India exfoliators & scrub market. 

According to TechSci Research report, “India Exfoliators & Scrub Market – By Region, Competition, Forecast & Opportunities, 2030F”, the India Exfoliators & Scrub market stood at USD 63.25 Million in 2024 and is anticipated to grow with a CAGR 4.28% through 2030. The India Exfoliators & Scrub Market has witnessed significant growth in recent years, driven by increasing consumer awareness about skincare and rising disposable incomes. Exfoliators and scrubs are essential components of the skincare regimen, helping to remove dead skin cells, unclog pores, and promote a healthy, glowing complexion. The market comprises a diverse range of products, including facial scrubs, body scrubs, and exfoliating cleansers, catering to various skin types and concerns. The growing popularity of natural and organic products has further fueled the market, with consumers seeking products free from harmful chemicals. Additionally, the influence of social media and beauty influencers has played a crucial role in educating consumers about the benefits of regular exfoliation, thereby boosting product demand. The market is highly competitive, with numerous domestic and international brands vying for market share through innovative product offerings and aggressive marketing strategies.

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The expansion of organized retail and e-commerce platforms has played a crucial role in driving the India exfoliators & scrub market. Organized retail channels, such as supermarkets, hypermarkets, and specialty beauty stores, provide consumers with easy access to a wide range of exfoliating products. These retail outlets often offer promotional activities, discounts, and product demonstrations, encouraging consumers to purchase and try different exfoliators and scrubs. Additionally, the rapid growth of e-commerce platforms has revolutionized the way consumers shop for skincare products. Online platforms provide convenience, a vast product selection, and the ability to compare prices and read reviews, making it easier for consumers to make informed purchasing decisions. The rise of e-commerce has also enabled smaller and niche brands to reach a broader audience, contributing to market growth. The integration of advanced technologies, such as virtual try-on features and personalized skincare recommendations, further enhances the online shopping experience, driving the demand for exfoliators and scrubs.

Social media and beauty influencers have a significant impact on consumer behavior and purchasing decisions in the India exfoliators & scrub market. Platforms such as Instagram, YouTube, and TikTok are popular channels for beauty enthusiasts to discover and learn about new skincare products. Beauty influencers and skincare experts share their skincare routines, product reviews, and recommendations with their followers, influencing their purchasing decisions. The visual nature of social media allows consumers to see the effects of exfoliators and scrubs in real-time, creating a sense of trust and authenticity. Influencer collaborations, sponsored posts, and product giveaways are common marketing strategies employed by brands to reach a wider audience and build brand awareness. User-generated content, such as before-and-after photos and testimonials, also plays a crucial role in driving product engagement and credibility. The rising influence of social media and beauty influencers is expected to continue shaping the market, as consumers increasingly rely on digital platforms for skincare advice and recommendations.

The India Exfoliators & Scrub market is segmented into product type, gender, form, sales channel, regional and company.

Based on the product type, herbal scrub is the fastest growing product category in the India Exfoliators & Scrub market driven by an increasing consumer preference for natural and organic skincare products, as awareness of the potential adverse effects of chemical-based products rises. Herbal scrubs, known for their gentle exfoliating properties and natural ingredients, cater to this demand, offering a blend of traditional herbal wisdom and modern skincare science. The market's expansion is further fueled by the rising disposable income in India, allowing consumers to invest more in personal grooming and skincare. The trend is not limited to female consumers; there is a growing segment of male consumers who are also turning towards exfoliators and scrubs for healthier skin. Distribution channels play a crucial role, with supermarkets and hypermarkets dominating due to their wide range of offerings. However, online sales channels are rapidly gaining traction, thanks to the convenience of e-commerce platforms. Key players in the market include Lotus Herbals, Lakme India, and VLCC Healthcare Limited, which are contributing to the market growth with innovative product launches and expansion strategies. The herbal scrub segment's robust growth trajectory is expected to continue, reflecting the broader global trend towards natural personal care products.

In the India Exfoliators & Scrub Market, the Southern region emerges as the fastest growing region, driven by several key factors. The Southern region, comprising states like Tamil Nadu, Karnataka, Kerala, and Andhra Pradesh, has a well-established market for skincare products, characterized by high consumer awareness and demand. The region's robust retail infrastructure, with numerous beauty and skincare stores, contributes to easy accessibility and availability of exfoliating products. Additionally, the presence of major urban centers, such as Chennai, Bangalore, and Hyderabad, with a large urban population and higher disposable incomes, drives the demand for premium and innovative skincare products. The Southern region is known for its inclination towards natural and traditional beauty practices. Consumers in this region have a strong preference for herbal and Ayurveda formulations, which align with the growing trend of natural and organic skincare products. This cultural inclination towards natural ingredients has led to the development and popularity of exfoliators and scrubs formulated with traditional Indian herbs and botanicals. The region's favorable climate, with high humidity levels, also creates a demand for exfoliating products that help address skin concerns related to excess oil and sweat.

Major companies operating in India Exfoliators & Scrub market are:

• Lotus Herbals Pvt Ltd
• Hindustan Unilever Limited
• VLCC Healthcare Limited
• Quest Retail Private Limited 
• Himalaya Drug Company Private Limited 
• Kama Ayurveda Pvt. Ltd.
• L'Oreal India Pvt. Ltd.
• Johnson & Johnson Pvt. Ltd. 
• Innisfree Cosmetics Pvt.Ltd
• Zydus Lifesciences Limited