Air Purifier Demand Increases in NCR Post Diwali
With pollution encompassing the National
Capital Region (NCR) since the start of November month, there is a rise in
demand of air purifiers in the region. Sales at major manufacturers Blue Air,
Sharp and Kent doubled between Monday and Thursday and the demand is expected
to rise further.
India: In comparison to the pre-Diwali session, the sale of air
purifiers has risen 250 percent in the week following Diwali. Till recently, the
enquiries for air purifiers were very less, however, post Diwali, the situation
has changed dramatically. Most of the dealers in Delhi-NCR are running out of
stock. Manufacturing companies such as Blue Air, Sharp and Kent are expecting
high demand for air purifiers and they have planned for the inventory
accordingly.
According
to a recent study conducted by The Associated Chambers of Commerce and
Industry, sale of air purifiers has risen to about 50 per cent across the
region in the four days’ post Diwali. Panasonic India is expecting a 400 percent
jump in the sales of air-purifiers after Diwali. Online sellers, chemists and
retail shops that are selling air purifiers have either run out of masks or are
loaded with orders for masks and air purifiers even as the quality of air is
plunging to dangerous levels, especially after the festive season of Diwali.
According
to TechSci Research, the demand for air purifiers is likely to surge in the
future. This is due to the fact that the national capital has been facing the
problem of haze for quite some time. Pollution, allergens and harmful
carcinogens together have further caused significant deterioration in Delhi’s
air quality. Generally, sales in India takes place between November and March,
when air quality deteriorates in the region. The market for air purifiers is
expected to rise further year-on-year, owing to growing awareness among
consumers, health care concerns and continuous rise in air pollution in the
country, especially North India.
According
to a recent report published by TechSci
Research, “India
Air Purifiers Market By
Filter Type, By End User Sector, Competition Forecast & Opportunities,
2011-2021”, the market
for air purifiers in India is projected to reach US $ 209 million by 2021.
Residential as well as commercial sectors are anticipated to generate high
demand for air purifiers in India during the forecast period, due to rising
disposable income levels of consumers and increasing awareness among people
about benefits of using air purifiers. HEPA combined with Activated Carbon
based air purifiers dominated air purifiers market in India on account of their
high efficiency in removing particulate matter, odor and other harmful gases.
Adoption of HEPA based air purifiers in the country is growing considerably in
households, embassies, healthcare institutes, and other commercial spaces, and
this trend is expected to continue over the next five years.