Antiperspirant and Deodorant Market to Grow with a CAGR of 7.1% Globally through 2028
The
global antiperspirant and deodorant market is characterized by increasing
demand for natural products, innovation in formulations, and growing awareness
of personal hygiene, driving market expansion and competition.
According
to TechSci Research report, “Global Antiperspirant and Deodorant Market -
Industry Size, Share, Trends, Competition Forecast & Opportunities,
2028”, the Global Antiperspirant and Deodorant Market stood at USD 31.2
Billion in 2022 and is anticipated to grow with a CAGR of 7.1% in the forecast
period, 2024-2028. The global antiperspirant and deodorant market is
characterized by dynamic shifts driven by changing consumer preferences,
innovation, and sustainability. Natural and organic products are gaining
traction, accompanied by a focus on sustainable packaging. Personalization and
wellness-oriented formulations are on the rise, while digital marketing and
e-commerce reshape retail. Men's grooming and gender-neutral options reflect
evolving societal norms. However, challenges such as regulatory scrutiny,
competitive pressures, and economic uncertainties pose hurdles. Navigating
these trends and challenges is crucial for industry players seeking to thrive
in this dynamic market landscape.
The
global antiperspirant and deodorant market is influenced by several drivers
that collectively shape its trajectory and dynamics. One of the primary drivers
is the changing landscape of consumer preferences. In recent years, consumers
have become increasingly conscious of the products they apply to their bodies,
leading to a surge in demand for antiperspirants and deodorants that align with
health-conscious choices. This includes a growing preference for natural and
organic formulations, as consumers seek alternatives to traditional products
containing potentially harmful ingredients like parabens and aluminum
compounds.
Innovation
in formulations is another key driver propelling the market forward.
Manufacturers are investing significantly in research and development to create
products that offer not only effective odor and perspiration control but also
address other consumer concerns. This includes the integration of advanced
technologies, such as microencapsulation, to enhance the longevity of fragrance
or active ingredients. The quest for formulations that cater to sensitive skin
while ensuring long-lasting protection is a focal point of innovation, driving
competition among market players.
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"Global Antiperspirant and Deodorant Market”
The
emphasis on health and wellness is a major driver shaping the antiperspirant
and deodorant market. Consumers are increasingly aware of the potential health
risks associated with certain chemical ingredients, leading to a surge in
demand for products that are perceived as safer and more health-conscious. This
trend extends to the exclusion of ingredients like aluminum, with consumers
seeking aluminum-free formulations as part of their wellness-oriented choices.
Technological
advancements represent a driving force in the market, impacting both product
formulation and manufacturing processes. Advanced technologies allow for the
development of products with enhanced features, such as extended freshness and
improved skin compatibility. The integration of smart technologies is also on
the horizon, with the potential for products that can adapt to individual usage
patterns or provide real-time feedback on personal hygiene.
Furthermore,
the global antiperspirant and deodorant market is influenced by the
environmental considerations and sustainability trend. The increasing focus on
sustainability and environmental responsibility has prompted consumers to
scrutinize the environmental impact of the products they use. This has led to a
push for sustainable packaging options and cruelty-free, vegan formulations.
Manufacturers are responding by adopting eco-friendly practices and exploring
alternatives to reduce the carbon footprint of their products.
Lastly,
the market's geographical landscape plays a crucial role, with different
regions exhibiting distinct trends and consumer behaviors. For example, in
Asia-Pacific, the market is influenced by rising disposable incomes, changing
consumer perceptions, and urbanization. North America and Europe remain
substantial contributors, with a focus on premium and specialized products. The
regional variations are essential considerations for companies looking to
tailor their strategies to meet the diverse demands of consumers across the
globe.
Major
companies operating in Global Antiperspirant and Deodorant Market
are:
- Avon
Products
- Colgate-Palmolive
Company
- Beiersdorf
- Henkel
Adhesives Technologies India Private Limited
- Procter
& Gamble
- Unilever
- Adidas
- CHANEL
- Christian
Dior SE
- Church
& Dwight Co., Inc.
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“The
global antiperspirant and deodorant market is propelled by changing consumer
preferences towards natural and organic products, continuous innovation in
formulations, and a heightened focus on health and wellness. Technological
advancements, including smart technologies, play a pivotal role, while
sustainability considerations reshape product packaging and formulations.
Regional variations further influence market dynamics. As the industry responds
to these drivers, companies must navigate challenges such as regulatory
scrutiny, intense competition, and economic uncertainties to thrive in this
dynamic market landscape.” said Mr. Karan Chechi, Research Director with
TechSci Research, a research-based management consulting firm.
“Antiperspirant
and Deodorant Market – Global Industry Size, Share, Trends, Opportunity, and
Forecast, Segmented By Product Type (Aerosol Spray, Cream, Roll-On, and Gel,
Others), By Ingredient (Alcohol, Antimicrobials, Conditioner & Moisturizer,
Others), By Distribution Channel (Online, Offline), By Region, By Competition,
2018-2028”, has evaluated the future growth potential of Global
Antiperspirant and Deodorant Market and provides statistics & information
on market size, structure and future market growth. The report intends to
provide cutting-edge market intelligence and help decision makers take sound
investment decisions. Besides, the report also identifies and analyzes the
emerging trends along with essential drivers, challenges, and opportunities in
Global Antiperspirant and Deodorant Market.
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