Activewear Market to Grow with a CAGR of 6.05% through 2029F

Global Activewear Market continues to thrive due to factors such as shift in lifestyle and fitness trends, a growing emphasis on health and wellness, and the transformative influence of social media and influencer marketing.

According to TechSci Research report, “Activewear Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029F”, the Global Activewear Market stood at USD 319.47 billion in 2023 and is anticipated to grow with a CAGR of 6.05% in the forecast period.

The rise of social media and influencer marketing has emerged as a transformative force driving the global activewear market. Platforms like Instagram, Facebook, and TikTok have become powerful channels for fitness influencers, celebrities, and brands to showcase activewear as a lifestyle choice. The visual nature of social media allows influencers to effectively communicate the style, functionality, and aspirational aspects of activewear to a vast audience. Fitness influencers, in particular, have played a significant role in shaping consumer perceptions and preferences regarding activewear. Their curated content often features stylish activewear outfits in real-life fitness and leisure settings, creating an aspirational image for their followers. This has a direct impact on consumer behavior, as individuals seek to emulate the active and health-conscious lifestyles portrayed by influencers. Influencer collaborations with activewear brands have become a common strategy to promote products and reach a wider audience. These collaborations leverage the credibility and reach of influencers, fostering a sense of trust and authenticity among consumers. As a result, social media has become a key driver in creating trends and influencing purchasing decisions within the activewear market.

The rise of e-commerce and the increasing digitization of retail have reshaped consumer expectations and disrupted traditional business models in the activewear industry. Omni-Channel Presence: Consumers now expect a seamless shopping experience across multiple channels, from physical stores to online platforms and mobile apps. Activewear brands must navigate the challenges of establishing a robust omni-channel presence, integrating inventory management systems, and ensuring a consistent brand experience across various touchpoints. Failure to adapt to the demands of digital consumers can lead to missed opportunities and decreased competitiveness. Counterfeiting and Brand Protection: The digital landscape brings with it the challenge of protecting intellectual property and preventing counterfeit products. As activewear brands expand their online presence, they become susceptible to unauthorized replicas and intellectual property infringement. Implementing robust brand protection measures, including anti-counterfeiting technologies and proactive legal strategies, is crucial for maintaining brand integrity and consumer trust.

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The global activewear market is segmented into type, gender, distribution channel, regional, and company. 

Based on gender, Women emerged as the fastest-growing segment in the activewear market, driving innovation and diversity in styles and functionality. With a shift towards health-conscious lifestyles and athleisure trends, women demand performance-oriented apparel that seamlessly blends fashion with functionality. Brands are responding with a range of options from high-performance gear to stylish athleisure wear, catering to varied preferences and body types. This surge is not just about fitness; it reflects a cultural shift towards empowerment and self-expression through fashion. As women continue to prioritize comfort, performance, and style, the activewear market evolves to meet their dynamic needs, fueling its rapid expansion. 

Based on region, The Asia Pacific region has emerged as the fastest-growing market segment in the global activewear industry, driven by a combination of rising disposable income, urbanization, and growing health consciousness among consumers. Countries like China, India, and Japan have witnessed a significant surge in demand for activewear as people adopt healthier lifestyles and increase their participation in sports, fitness, and wellness activities. The booming e-commerce sector in the region has also facilitated the growth of the activewear market, as consumers have greater access to a wide variety of products. Online platforms provide an easy channel for consumers to discover global and local brands, often at competitive prices. Additionally, social media and fitness influencers have played a significant role in shaping consumer preferences and promoting activewear brands. The rapid urbanization and growing middle-class population in countries like China and India have also increased demand for premium and mid-range activewear products. Fitness centers, yoga studios, and sports events are becoming more popular, further contributing to the expansion of the market. The Asia Pacific region’s potential for growth is further amplified by the increasing trend of athleisure, where consumers wear activewear as part of their daily outfits, blurring the lines between sports and casual wear.

Major companies operating in global Activewear market are:

• Adidas AG
• Nike Inc.
• PUMA SE
• Columbia Sportswear Company
• VF Corporation
• PVH Corp.
• ASICS Corporation
• SKECHERS USA, Inc.
• Under Armour, Inc.
• Fila Holdings Corp.    

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“A significant and transformative trend in the global activewear market is the growing emphasis on inclusivity and body positivity. The industry is increasingly recognizing the diversity of body shapes, sizes, and abilities, leading to a more inclusive approach in activewear design, marketing, and availability. Activewear brands are expanding their size ranges, offering extended sizing options to cater to a broader range of consumers. This trend is not only about size inclusivity but also about promoting diverse representations in marketing campaigns and product imagery. Activewear brands are moving away from traditional marketing norms that often centered on a narrow definition of athleticism and beauty. Instead, they are embracing a more diverse and realistic portrayal of individuals engaged in various physical activities”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Activewear Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Ready to Wear, Fashion Outer, Pants & T-Shirts, Rash Guard, Wet Suit & Swim Wear, and Others), By Gender (Men, Women, Kids), By Distributional Channel (Offline, Online), By Region & Competition, 2019-2029F", has evaluated the future growth potential of global activewear market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global activewear market.

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