NewU launches Jaquline USA brand in India
India:
Jaquline USA which is owned by Fem Care Pharma, which was acquired by
Dabur in 2009. The brand would be launched in NewU outlets exclusively across
the country and will feature a range of make-up and beauty products, especially
for the urban women in the country.
The brands first collection would include affordable
high performing nail care and styling products along with a line of top quality
gel finish nail enamels in both matte and glossy shades. The company would be
launching new products in the forthcoming years. The products are formulated
with technology from countries like France to meet global standards in the
country.
According
to TechSci Research, Cosmetic products are no more restricted to being used on
special occasions, but are gaining prominence as part of women’s daily regimen.
In India, women’s cosmetic products are widely adopted, and have emerged as
high utility products over the last few years. Women in the country are
becoming more open to trying new products, which help them in maintaining a
youthful and elegant look. In addition to conventional cosmetics, a number of
new products are being introduced in the market, to help women in protecting
their skin from pollution and sun damage. The use of these products is
especially increasing among working women, who spend most of their time
outdoors. Cosmetics in the country are especially popular among women seeking
recognition in their workplace. The demand for women’s cosmetic products in
India has been growing over the last few years on account of increasing desire
among female consumers to look physically appealing, along with the rising
number of working women in the country.
According
to a recent report published by TechSci
Research “India
Women’s Cosmetics Market Forecast & Opportunities,
2020”, the market for women’s cosmetics products in India
is projected to grow at a CAGR of 16% during 2015-20. Growth in the market is
being driven by increasing consciousness among women regarding their looks, in
addition to aggressive advertising of these products. India women’s cosmetics
market is highly competitive, and so major players are working towards
optimizing their sales, by focusing on product development and innovative packaging
to lure more customers. Companies are also roping in different female icons to
feature in their product advertisements, as the aspiration to look more like
their celebrity idols has been a major factor encouraging sales of cosmetic
products in the country.