Paper Towels Market to Grow with a CAGR of 4.3% Globally through to 2028
Increasing awareness about hygiene and sanitation,
especially in developing countries, increasing use of paper towels in
commercial settings, such as hotels, restaurants are factors driving the global
paper towels market in the forecast period 2024-2028.
According to TechSci Research report, “Global Paper
Towels Market - Industry Size, Share, Trends, Competition Forecast &
Opportunities, 2028”, the Global Paper Towels Market stood at USD 8.82
billion in 2022 and is anticipated to grow with a CAGR of 4.3% in the forecast
period, 2024-2028. The paper towels market has witnessed substantial
transformations and adaptations over the years, reflecting changes in consumer
preferences, technological advancements, and environmental consciousness.
The paper towels market is a dynamic and ever-evolving
sector of the broader paper products industry. As a staple in both households
and commercial settings, paper towels serve a range of cleaning, hygiene, and
convenience purposes. In recent years, the market has encountered a series of
significant drivers, challenges, and trends that have reshaped its dynamics.
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Towels Market”
One of the principal drivers of the paper towels
market is the evolution of consumer lifestyles. The rise of dual-income
households, the popularity of smaller living spaces, and the increase in
on-the-go lifestyles have heightened the demand for convenient and disposable
cleaning solutions. Paper towels have adapted to these shifting consumer habits
by providing quick, easy, and disposable cleaning options. Heightened hygiene and health concerns, especially in
the wake of the COVID-19 pandemic, have driven the demand for paper towels.
Their single-use nature makes them a preferred choice for minimizing the spread
of germs in public and private spaces. Paper towels have emerged as essential
tools for maintaining hygiene in various settings.
Environmental sustainability has become a significant
driver of change in the paper towels market. Manufacturers are increasingly
using recycled materials, practicing responsible forestry management, and
developing biodegradable options. Sustainability has also extended to
eco-friendly packaging, with an emphasis on minimizing environmental impact.
Innovation has become a core driver in the paper towels market. Manufacturers
are continually improving the strength and absorbency of paper towels. Specialized
variants, such as select-a-size options and embossed textures, have gained
traction. Additionally, smart packaging and marketing strategies have enhanced
the user experience, and automation and artificial intelligence are
streamlining manufacturing and distribution. The commercial and institutional sector represents a
significant driver of the paper towels market. Industries such as healthcare,
hospitality, and education have driven consistent demand for paper towels in
high-traffic areas. Businesses prioritize cleanliness and hygiene to create
safe and welcoming environments.
Sustainability is a prevailing trend in
the paper towels market. Consumers are increasingly seeking paper towels made
from recycled materials, responsibly sourced wood pulp, and biodegradable or
compostable options. This trend extends to eco-friendly packaging and
energy-efficient manufacturing processes. Manufacturers are continuously
innovating to improve the absorbency, strength, and functionality of paper
towels. Embossed and textured products, select-a-size options, and smart
packaging are enhancing the user experience. Automation and artificial
intelligence are optimizing manufacturing and distribution. The paper towels
market is undergoing a significant transformation driven by sustainability,
innovation, health awareness, and changes in consumer behaviour. Challenges
such as environmental concerns, competition, and supply chain disruptions
require careful navigation. Manufacturers must remain adaptable and responsive
to consumer demands and emerging trends in order to thrive in this evolving
market.
The Global Paper Towels Market is segmented into type,
end user, distribution channel, regional distribution, and company.
Rolled paper towels are the most popular type of paper
towel, accounting for over 60% of the global market share. This is because they
are more versatile and can be used for a wider range of tasks than folded paper
towels. Folded paper towels are more commonly used in commercial and
institutional settings, such as offices and restaurants.
Based on region, North America dominated the paper
towels market in 2022, owing to the strong consumer preference for paper
towels. Additionally, the presence of some of the key players specialized in
the manufacture of paper towels in the US has made North America one of the key
markets for paper towels.
Major companies operating in Global Paper Towels Market
are:
- American Specialties, Inc.
- Kimberly-Clark Corp.
- The Procter & Gamble Company
- Georgia-Pacific LLC
- Kruger Inc.
- Seventh Generation Inc.
- The Kroger Co.
- Mercury Paper, Inc.
- WEPA Hygieneprodukte GmbH
- Cascades Inc.
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“The paper towel market has experienced robust growth
driven by changing consumer lifestyles, increased health and hygiene awareness,
and eco-friendly product demand. Innovative designs and technology improvements
have enhanced the product's performance and convenience, making it a versatile
cleaning and hygiene solution. Sustainability trends have prompted
manufacturers to use recycled materials and eco-friendly packaging. The
expansion of e-commerce and direct-to-consumer brands has further accelerated
market growth by offering diverse product choices and competitive pricing.
Despite challenges such as environmental concerns and competition, the paper
towel market continues to thrive, adapting to evolving consumer needs and
preferences.,” said Mr. Karan Chechi, Research Director with TechSci Research,
a research-based management consulting firm.
“Paper
Towels Market – Global Industry Size, Share, Trends, Opportunity, and Forecast,
Segmented By Type (Rolled Paper Towels, Boxed Paper Towels, Multifold Paper
Towels, Others), By End User (Residential, Commercial), By Distribution Channel
(Supermarket/Hypermarket, Multi-Branded Stores, Online, Others), By Region, By
Competition, 2018-2028”, has evaluated the future growth potential
of Global Paper Towels Market and provides statistics & information on
market size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in Global Paper
Towels Market.
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