Unilever Enters Air Purifier Market with Blue-Air

Unilever’s move to acquire Blue-Air & enter air purifier market will help Blue-Air take the next step to become a truly global provider of its health-enhancing air purifiers

United Kingdom: FMCG sector giant Unilever, which is one of the world's leading suppliers of Food, Refreshment, Home and Personal Care products, to acquire Sweden based air purifier manufacturer Blue-Air, which is one the leader in air purifying solution provider with leading edge of filtration technologies and design.

Blue-Air’s turnover is approximated to USD106 million in 2015. The company is one of leading player in the premium category of air purifiers in markets like China, the US, Japan, South Korea and India. This venture in air purification market will further strengthen Unilever’s product portfolio into purification sector.

According to TechSci Research, demand for air purifiers has grown significantly in the recent years, due to growing awareness about multiple health and wellbeing risks such as cancer, asthma, stroke and heart disease, diabetes, obesity, and dementia. Detreating air quality at home and at work has increased the concerns of the consumers who are therefore, purchasing air purifiers. Companies are therefore suggested to offer air purifiers based on combination of more than one technologies such as HEPA with Activated carbon filters and HEPA, Activated carbon & Ion Ozone. The combination more than one technology is effective in removing dust particles, particulate matters, which will therefore, increase the awareness and applicability of air purifiers in various places.

According to a recent report published by TechSci Research, “Global Air Purifiers Market By Filter Type, By End Use Sector, By Region, Competition Forecast and Opportunities, 2011 – 2021”, the global air purifiers market is projected to cross USD59 billion by 2021. As per the report, air purifiers have been segmented into six categories, namely, HEPA and Activated Carbon; HEPA, Activated Carbon and Ion & Ozone Generator; HEPA; Activated Carbon; Ion & Ozone Generator; and Electrostatic Precipitator. Among these categories, HEPA & Activated Carbon based air purifiers dominated the global air purifiers market in 2015. The segment is anticipated to maintain its dominance over the next five years as well, as HEPA filters are effective in removing dust as well as particulate matter, while activated carbon is efficient in removing foul odor. As a result, these two technologies complement each other, and provide highly efficient air purification as well as odor removal. In 2015, North America dominated the global air purifiers market, followed by Asia-Pacific, Europe, South America and Middle East & Africa.