Agritourism Market to Grow with a CAGR of 8.25% Globally through to 2028

Rising inclination towards entrepreneurship around the globe, growing trend of taking a healthy and relaxing holiday on lush green farms are factors driving the global agritourism market in the forecast period 2024-2028.

According to TechSci Research report, “Global Agritourism Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Agritourism Market stood at USD 5.17 billion in 2022 and is anticipated to grow with a CAGR of 8.25% in the forecast period, 2024-2028. Agrotourism, often interchangeably referred to as agritourism, is a rapidly growing sector that bridges the gap between agriculture and tourism. This unique form of tourism involves visitors actively participating in, or experiencing, the various aspects of farm life.

Agritourism is gaining major traction in the farmer community as it not only provides additional income to the farmers along with their farm production activities but also better sustainability. It has immense potential to provide good business to the farmers as it is cost-effective, has demand for family-oriented recreation environment, and there is a growing curiosity regarding farm activities in young minds.

Browse over 26 market data Figures spread through 184 Pages and an in-depth TOC on "Global Agritourism Market”

The agro-tourism market has witnessed substantial growth in recent years, fueled by a convergence of factors. According to industry reports, the global agro-tourism market size is estimated to be in the billions, with a compound annual growth rate (CAGR) projected to continue at a robust pace over the coming years. This growth is attributed to increasing consumer demand for unique, experiential travel, coupled with a rising interest in sustainable agriculture and farm-to-table experiences.

The modern consumer seeks authentic, immersive experiences. Agrotourism, with its hands-on farm activities, provides an opportunity for individuals to connect with the roots of food production, fostering a desire for genuine, unfiltered encounters with agriculture. As concerns about food sustainability and environmental impact grow, consumers are increasingly interested in understanding where their food comes from. Agrotourism serves as an educational platform, offering insights into farming practices, organic cultivation, and sustainable agriculture. Farmers are turning to agrotourism to diversify their revenue streams. By opening their doors to visitors, farmers can generate income beyond traditional agriculture, contributing to financial stability and resilience against market fluctuations.

Agro-tourism operators are increasingly leveraging digital platforms and Agri-tech solutions to enhance visitor engagement. Virtual farm tours, interactive apps, and real-time updates contribute to a modernized and tech-savvy agro-tourism experience. There is a growing trend toward wellness-focused agro-tourism experiences. Visitors seek opportunities to reconnect with nature, engage in outdoor activities, and experience the therapeutic benefits of rural environments. Urbanization trends have led to an increased desire for rural retreats. Agro tourism fulfils this need, providing an escape from urban life and offering visitors a chance to experience the tranquillity and simplicity of the countryside.

Social media tools help to improve client engagement and information. As a result, the increasing popularity of online bookings will fuel the growth of the agritourism market during the forecast period. Tourists all over the world regard online booking as a convenient option. Furthermore, the use of social media and the efficient distribution of customer surveys have resulted in an increase in online reservations in the exchange.

The Global Agritourism Market is segmented into activity type, sales channel, regional distribution, and company.

Based on activity type, with the largest market share in 2022, the outdoor recreation sector led all others in terms of market share. The increasing popularity of sports among tourists, such as hiking, horseback riding, fishing, and hunting, is what is fueling the segment's expansion.

Based on region, North America emerged as the largest regional market for agritourism with largest share in 2022, owing to rising income levels across the region, an improving business environment in the U.S. and Canada, and government initiatives to promote farm tourism activities.

Major companies operating in Global Agritourism Market are:

Farm to Farm Tours

Bay Farm Tours

Star Destinations

Expedia, Inc.

Select Holidays

Green mount Travel

Blackberry Farm, LLC

GTI Travel

Kansas Tourism

Trump Tours Inc.

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“The agrotourism market has experienced remarkable growth in recent years, fueled by a rising consumer demand for authentic, rural experiences. As people seek to connect with the origins of their food and embrace sustainable lifestyles, agrotourism has become a thriving industry. Farmers globally are leveraging this trend, diversifying their income streams and contributing to local economies. Government support, technological advancements in agriculture, and a growing interest in eco-friendly practices further propel the expansion of the agrotourism market, making it a dynamic and evolving sector with substantial growth potential.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“Agritourism Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Activity Type (On-farm Sales, Outdoor Recreation, Entertainment, Educational Tourism, Accommodations, Others), By Sales Channel (Travel Agents, Direct Sales), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of Global Agritourism Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Agritourism Market.

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