UAE Agritourism Market By Activity (Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, Others), By Service (Cooking, Butchery, Poultry Products, Others), By Region, Competition, Forecast and Opportunities, 2020-2030F

Market Overview

UAE Agritourism Market was valued at USD 30.21 Million in 2024 and is expected to reach USD 38.83 Million with a CAGR of 4.23% through 2030. The United Arab Emirates (UAE) agritourism market is experiencing remarkable growth, with projections indicating a promising and thriving outlook for the future. Agritourism, a captivating subset of rural tourism, cleverly combines agricultural and tourism activities to provide visitors with an immersive, enriching, and educational experience. From exploring lush farms to participating in hands-on harvesting activities, agritourism offers an exceptional opportunity for individuals to connect with nature, learn about sustainable farming practices, and appreciate the value of locally-sourced produce. An outstanding and ambitious project that aims to capitalize on this growth is the Agri Hub in Dubai.

The Agri Hub envisions transforming the bustling city into a global agritourism destination, setting the stage for Dubai to become the largest hub of its kind in the world. This groundbreaking initiative not only creates over 10,000 jobs but also promotes a green economy, highlighting the UAE's unwavering commitment to revolutionizing its agricultural landscape and fostering sustainable development. The UAE agritourism market is thoughtfully segmented into various categories, including activity, type, service, sales channel, and regional distribution. Within these segments, visitors can indulge in a wide array of experiences, ranging from immersive farm tours and engaging pick-your-own operations to cozy farm stays and hands-on cooking classes. Each of these activities offers an unparalleled opportunity for individuals to deeply connect with the land, gain firsthand knowledge about sustainable farming practices, and relish in the flavors of fresh and locally-sourced produce.

Moreover, the pivotal role played by the UAE Ministry of Climate Change and Environment cannot be overlooked. The ministry recognizes the immense potential of agritourism in fostering environmental sustainability, enhancing food security, and stimulating the rural economy. With their unwavering support and dedication, the UAE continues to pave the way for a greener and more sustainable future. In conclusion, the UAE's agritourism market is not only on a trajectory of robust growth but is also driven by government initiatives, consumer interest in sustainable practices, and the country's unwavering commitment to diversify its economy. As the agritourism sector continues to evolve globally, the UAE stands tall, well-positioned to become a significant player in this burgeoning market, offering unparalleled experiences and setting new benchmarks for sustainable tourism practices.

Key Market Drivers

Growth in Food Tourism

Agritourism, a fascinating blend of agriculture and tourism, offers visitors an immersive experience into the captivating world of farming. It allows tourists to delve deeper into local agricultural practices, participate in a wide array of farm activities, and indulge in the delightful farm-to-table concept. Imagine strolling through lush fields, handpicking fresh fruits and vegetables, and savoring the flavors of dishes prepared with locally sourced ingredients straight from the farm.

Food tourism, a captivating subset of cultural tourism, involves embarking on a remarkable culinary journey, exploring unique and diverse food and beverage experiences. It provides tourists with the extraordinary opportunity to engage with local culture through the lens of culinary practices. The global food tourism market is projected to experience significant growth, and the United Arab Emirates (UAE), renowned for its rich culinary traditions and innovative gastronomic experiences, is perfectly poised to capitalize on this trend. Picture yourself savoring delectable street food, immersing yourself in cooking classes led by master chefs, and discovering hidden gems in bustling food markets. In November 2021, the Agriculture Innovation Mission for Climate (Aim for Climate) in the UAE secured an additional USD 4 billion since its launch in 2021, bringing the total to USD 8 billion. This joint UAE-US initiative aims to strengthen agricultural resilience and food systems, supporting the sector's adaptation to climate change.

The rise in food tourism has had a resoundingly positive impact on the thriving UAE agritourism market. As tourists become increasingly interested in understanding the source of their food, there has been an exponential surge in farm visits and cooking classes that showcase the utilization of locally sourced, organic produce. Organic farms in the UAE, such as the Emirates Bio Farm and Greenheart Organic Farms, warmly welcome visitors with guided tours, delightful pick-your-own-produce experiences, and educational workshops that shed light on sustainable farming practices. These enriching agritourism activities beautifully align with the growing interest in food tourism, allowing visitors to connect with the land, the farmers, and the vibrant agricultural heritage.

Moreover, initiatives like the renowned Dubai Food Festival and the captivating Abu Dhabi Culinary Season take center stage, showcasing the country's exceptional culinary offerings and attracting food enthusiasts from far and wide. These events serve as vibrant platforms to celebrate the diverse flavors, spices, and culinary traditions that make the UAE a true gastronomic paradise, further enhancing the allure of the agritourism market. In June 2022, the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) initiated a program to create a gene bank aimed at offering innovative solutions for future food security challenges and strengthening the UAE's food security system. The Abu Dhabi Agricultural Genome Program was launched in collaboration with several national research centers in the UAE to implement top international practices in agricultural genetic research.

The UAE government's unwavering commitment to promoting sustainable practices and enhancing food security has translated into substantial support for agritourism. The Ministry of Climate Change and Environment has initiated several groundbreaking programs that aim to encourage organic farming and agri-technology, thereby fueling the growth and development of the agritourism market. Through these initiatives, the UAE is not only nurturing its agricultural landscape but also fostering a deeper connection between visitors and the environment.

In conclusion, the remarkable growth in food tourism plays a crucial role in driving the UAE agritourism market. As the global interest in culinary experiences continues to soar, the UAE's unique blend of traditional culinary treasures and innovative gastronomic ventures positions it as a significant player in the vibrant and ever-evolving agritourism sector. Embark on a journey of flavors, traditions, and sustainable practices, and allow the UAE to captivate your senses with its immersive agritourism experiences.

Surge in Rural Development

Agritourism, a subset of rural tourism, is experiencing robust growth in the United Arab Emirates (UAE) due to the surge in rural development initiatives. These initiatives, aimed at enhancing the infrastructure and facilities in rural areas, have paved the way for farms to diversify their offerings and attract tourists. By providing immersive experiences such as guided tours, pick-your-own-produce events, and educational workshops about sustainable farming, farms are not only generating additional revenue but also fostering a deeper understanding and appreciation of agricultural practices among visitors. In December 2022, URB is set to develop the world's largest agritourism destination in Dubai, aiming to enhance food security and promote the sustainability of local communities, heritage, and cultural landscapes. Aligned with the city's vision to transform its rural areas into restorative land facilities, the "Agri Hub" project aims to generate 10,000 new jobs across diverse sectors. This includes the establishment of a new agricultural research institute and a public farm that will serve both educational and retail purposes.

The low-investment, low-risk strategy of agritourism, which primarily utilizes existing farm resources, has emerged as a significant driver of this growth. With the surge in rural development, the UAE is strategically positioned to capitalize on the global focus on sustainable practices and experiential tourism. These initiatives not only contribute to the growth of the agritourism market but also stimulate local economies, create job opportunities, and promote sustainable practices in the agricultural sector.

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Key Market Challenges

Variability in Climatic Patterns

The United Arab Emirates (UAE) is currently experiencing a significant surge in agritourism, a unique blend of agriculture and tourism that offers visitors an immersive rural experience. This trend is driven by the growing interest in sustainable farming practices, local food production, and the desire to reconnect with nature. Tourists are increasingly drawn to the UAE's picturesque rural landscapes, where they can witness firsthand the cultivation of crops, learn about traditional farming techniques, and even participate in hands-on activities.

However, as the agritourism industry in the UAE continues to flourish, it faces a challenge that could potentially undermine its growth and sustainability. The increasing variability in climatic patterns poses a threat to agricultural productivity and, subsequently, the success of agritourism ventures. Climate change has resulted in alterations in rainfall patterns, leading to unpredictable weather events such as droughts or floods. These extreme weather conditions can have devastating effects on crops, potentially leading to significant financial losses for farmers and a decline in the availability of fresh produce for agritourism activities.

The United Arab Emirates is classified among the countries with the highest rate of climate change, making it particularly vulnerable to these shifts in climatic patterns. The country's unique geographical location and arid climate exacerbate its susceptibility to the impacts of climate change. The agricultural sector, which is closely intertwined with the agritourism industry, relies heavily on water availability, temperature regulation, and favorable weather conditions. Any disruptions caused by climate change can have far-reaching consequences, not only for agriculture but also for tourism and agritourism as a whole.

The ever-present threat of climate change not only jeopardizes the agricultural sector but also poses risks to the tourism and agritourism sectors. The impacts of climate change on agriculture, such as crop failures and reduced yields, can deter tourists who are seeking authentic farm experiences and locally sourced food. This, in turn, can affect the overall profitability and viability of agritourism ventures, as visitor numbers may decline and revenue streams may diminish.

To ensure the long-term success and resilience of the agritourism industry in the UAE, it is crucial to address the challenges posed by climate change. This includes implementing sustainable farming practices, investing in climate-resilient infrastructure, and promoting awareness among both farmers and tourists about the importance of mitigating and adapting to climate change. By taking proactive measures, the UAE can continue to offer visitors a unique and enriching agritourism experience while safeguarding its agricultural sector against the impacts of a changing climate.

Key Market Trends

Growing Demand of Eco-Tourism

Eco-tourism, a form of sustainable travel that supports the local environment and promotes the well-being of the local people, is gaining popularity worldwide. This trend is driven by the increasing number of environmentally conscious tourists seeking authentic, sustainable, and eco-friendly experiences. These travelers are not only looking to explore new destinations but also to make a positive impact on the communities they visit. As a result, eco-tourism has become a powerful tool for sustainable development, fostering economic growth, and preserving natural and cultural heritage.

The growing demand for eco-tourism is significantly impacting the UAE's agritourism market. Agritourism, a subset of rural tourism, offers visitors a unique insight into agricultural practices and rural life. It provides tourists with an opportunity to connect with nature, participate in farming activities, and learn about sustainable farming practices firsthand. Through agritourism, travelers can get a deeper understanding of the local culture and traditions, while also supporting local farmers and communities.

Farms across the UAE are embracing this trend by offering eco-friendly tours that showcase their commitment to sustainability. They provide visitors with the chance to explore organic produce, engage in farm-to-table experiences, and even take part in educational workshops on sustainable farming practices. These initiatives not only align with the principles of eco-tourism but also cater to the growing demand for immersive and educational travel experiences. In February 2025, a delegation from Brazil's Ministry of Agriculture and Livestock (MAPA) is visiting the UAE to enhance trade relations and highlight Brazil's agribusiness potential. The delegation is led by Vice-Minister Iraja Rezende de Lacerda and includes key officials such as Luis Renato de Alcantara Rua, Secretary of Commerce and International Relations; Carlos Goulart, Secretary of Agricultural Defence; and Fernando Magalhaes Soares Pinto, Undersecretary for Budget, Planning and Administration.

The growing demand for eco-tourism is emerging as a significant trend in the UAE's agritourism market. As the global focus on sustainability and experiential tourism intensifies, the UAE's strategic initiatives in promoting eco-friendly agritourism position it well to capitalize on these trends. By combining the natural beauty of its landscapes with sustainable practices, the UAE has the potential to become a leading destination for eco-conscious travelers seeking meaningful and enriching experiences.

Segmental Insights

Service Insights

The cooking segment was projected to experience rapid growth during the forecast period. Tourists are increasingly seeking unique, authentic experiences that allow them to connect with local cultures. One such experience that has gained popularity is participating in cooking classes and demonstrations. These classes, especially when they utilize locally sourced ingredients, provide a truly immersive and enriching experience for tourists. Not only do they get to learn about traditional Emirati cuisine, but they also gain insights into the farming practices that support the local food culture.

Moreover, the health benefits associated with farm foods play a significant role in driving the popularity of cooking activities in the UAE's agritourism market. Fresh, organic produce not only contributes to better health but also enhances the taste of the dishes prepared. By participating in cooking activities, tourists can not only learn how to prepare delicious and nutritious meals but also understand the importance of using fresh ingredients in their culinary creations. This hands-on experience adds depth and meaning to their overall travel experience, making it more memorable and rewarding.

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Regional Insights

Dubai emerged as the dominant region in the UAE Agritourism Market, holding the largest market share in terms of value. Dubai, a city known for its ambition and innovation, has emerged as a global leader in agritourism. One remarkable project that exemplifies this is the Agri Hub, an awe-inspiring venture by URB, set against the backdrop of Dubai's mesmerizing desert landscape. The Agri Hub aims to revolutionize the agritourism experience by seamlessly blending retail, educational, and leisure facilities into a monumental complex.

Envisioned as the largest agritourism destination in the world, the Agri Hub will undoubtedly catapult Dubai to the forefront of the agritourism market. With its sprawling expanse and cutting-edge design, this visionary project promises to captivate and delight visitors from around the globe. From immersive educational experiences to vibrant retail offerings, the Agri Hub will showcase the harmonious coexistence of agriculture, leisure, and sustainability.

Dubai's reputation as a premier tourist destination, renowned for its opulence, cultural richness, and architectural marvels, serves as an irresistible magnet for tourists seeking agritourism experiences. The city's unwavering commitment to creating distinctive and sustainable tourism activities further fuels the growing demand for such immersive and enriching endeavors among travelers.

As Dubai continues to push the boundaries of what is possible, the future of agritourism in the city looks brighter than ever. With its grand vision, unrivaled ambition, and dedication to providing unforgettable experiences, Dubai is poised to redefine the very concept of agritourism and solidify its status as a global leader in this thriving industry.

Recent Developments

• In October 2024, the UAE launched a new program aimed at boosting the agriculture sector. This initiative is designed to enhance food security, advance agricultural technologies, foster new partnerships with the private sector, and expand green spaces, all while ensuring sustainability for the future.
• In October 2024, the Ministry of Climate Change and Environment (MOCCAE) launched the ‘Our Green Emirates’ initiative under the ‘Plant the Emirates’ National Programme. The initiative is designed to organize national events and competitions that encourage individuals, families, government institutions, and the private sector to participate in planting, in collaboration with various stakeholders across the UAE. The Ministry kicked off the initiative with the annual ‘Planting Week,’ which aims to raise awareness about the importance of planting to preserve and expand green spaces, foster community involvement in greening the UAE, and promote sustainable agricultural practices. ‘Planting Week’ began with events in Fujairah and Ras Al Khaimah.
• In 2023, the UAE Ministry of Climate Change and Environment (MOCCAE) introduced the 'National Farms Sustainability Initiative.' This program aims to boost domestic production by securing purchase agreements, enhancing the UAE’s self-sufficiency in specific food commodities, and increasing farmers' incomes without disrupting food trade. The initiative's first phase focuses on raising the share of purchases by government contractors to 50% of domestic production in 2023. The goal is to increase this figure to 70% by 2025 and ultimately reach 100% by 2030.
• In August 2023, E20 Investment, an agribusiness investment firm based in the UAE, oversees more than 4,000 hectares of farmland across Angola, France, and Uzbekistan. The company has teamed up with Israel's Netafim to launch large-scale farming projects in the Middle East and North Africa.

Key Market Players

• Agri Hub 
• Elite Agro Projects LLC
• Elite Agro LLC
• Gracia Group
• Agri Ventures FZE
• Badia Farms 
• Dan Company
• Pure Harvest Smart Farms
• Rumailah Farm
• AeroFarms AgX

In this report, the UAE Agritourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• UAE Agritourism Market, By Activity:

o   Outdoor Recreation

o   Agritainment

o   Educational Tourism

o   Accommodations

o   Others

• UAE Agritourism Market, By Service:

o   Cooking

o   Butchery

o   Poultry Products

o   Others

• UAE Agritourism Market, By Region:

o   Dubai

o   Abu Dhabi

o   Sharjah

o   Rest of UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the UAE Agritourism Market.

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Company Information

• Detailed analysis and profiling of additional market players (up to five).

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