|
Forecast
Period
|
2024-2028
|
|
Market
Size (2022)
|
USD28.26
million
|
|
CAGR
(2023-2028)
|
4.26%
|
|
Fastest
Growing Segment
|
Outdoor
Recreation
|
|
Largest
Market
|
Dubai
|
Market Overview
UAE
Agritourism Market has valued at USD 28.26 million in 2022 and is anticipated to
project robust growth in the forecast period with a CAGR of 4.26% through 2028.
The United Arab Emirates (UAE) agritourism market is experiencing remarkable
growth, with projections indicating a promising and thriving outlook for the
future. Agritourism, a captivating subset of rural tourism, cleverly combines
agricultural and tourism activities to provide visitors with an immersive,
enriching, and educational experience. From exploring lush farms to
participating in hands-on harvesting activities, agritourism offers an
exceptional opportunity for individuals to connect with nature, learn about
sustainable farming practices, and appreciate the value of locally-sourced
produce. An outstanding and ambitious project that aims to capitalize on this
growth is the Agri Hub in Dubai.
The Agri Hub envisions transforming the
bustling city into a global agritourism destination, setting the stage for
Dubai to become the largest hub of its kind in the world. This groundbreaking
initiative not only creates over 10,000 jobs but also promotes a green economy,
highlighting the UAE's unwavering commitment to revolutionizing its
agricultural landscape and fostering sustainable development. The UAE
agritourism market is thoughtfully segmented into various categories, including
activity, type, service, sales channel, and regional distribution. Within these
segments, visitors can indulge in a wide array of experiences, ranging from
immersive farm tours and engaging pick-your-own operations to cozy farm stays
and hands-on cooking classes. Each of these activities offers an unparalleled
opportunity for individuals to deeply connect with the land, gain firsthand
knowledge about sustainable farming practices, and relish in the flavors of
fresh and locally-sourced produce.
Moreover, the pivotal role played by the UAE
Ministry of Climate Change and Environment cannot be overlooked. The ministry
recognizes the immense potential of agritourism in fostering environmental
sustainability, enhancing food security, and stimulating the rural economy.
With their unwavering support and dedication, the UAE continues to pave the way
for a greener and more sustainable future. In conclusion, the UAE's agritourism
market is not only on a trajectory of robust growth but is also driven by
government initiatives, consumer interest in sustainable practices, and the
country's unwavering commitment to diversify its economy. As the agritourism
sector continues to evolve globally, the UAE stands tall, well-positioned to
become a significant player in this burgeoning market, offering unparalleled
experiences and setting new benchmarks for sustainable tourism practices.
Key Market Drivers
Growth in Food Tourism
Agritourism,
a fascinating blend of agriculture and tourism, offers visitors an immersive
experience into the captivating world of farming. It allows tourists to delve
deeper into local agricultural practices, participate in a wide array of farm
activities, and indulge in the delightful farm-to-table concept. Imagine
strolling through lush fields, handpicking fresh fruits and vegetables, and
savoring the flavors of dishes prepared with locally sourced ingredients
straight from the farm.
Food
tourism, a captivating subset of cultural tourism, involves embarking on a
remarkable culinary journey, exploring unique and diverse food and beverage
experiences. It provides tourists with the extraordinary opportunity to engage
with local culture through the lens of culinary practices. The global food
tourism market is projected to experience significant growth, and the United
Arab Emirates (UAE), renowned for its rich culinary traditions and innovative
gastronomic experiences, is perfectly poised to capitalize on this trend.
Picture yourself savoring delectable street food, immersing yourself in cooking
classes led by master chefs, and discovering hidden gems in bustling food
markets.
The
rise in food tourism has had a resoundingly positive impact on the thriving UAE
agritourism market. As tourists become increasingly interested in understanding
the source of their food, there has been an exponential surge in farm visits
and cooking classes that showcase the utilization of locally sourced, organic
produce. Organic farms in the UAE, such as the Emirates Bio Farm and Greenheart
Organic Farms, warmly welcome visitors with guided tours, delightful
pick-your-own-produce experiences, and educational workshops that shed light on
sustainable farming practices. These enriching agritourism activities
beautifully align with the growing interest in food tourism, allowing visitors
to connect with the land, the farmers, and the vibrant agricultural heritage.
Moreover,
initiatives like the renowned Dubai Food Festival and the captivating Abu Dhabi
Culinary Season take center stage, showcasing the country's exceptional
culinary offerings and attracting food enthusiasts from far and wide. These
events serve as vibrant platforms to celebrate the diverse flavors, spices, and
culinary traditions that make the UAE a true gastronomic paradise, further
enhancing the allure of the agritourism market.
The
UAE government's unwavering commitment to promoting sustainable practices and
enhancing food security has translated into substantial support for
agritourism. The Ministry of Climate Change and Environment has initiated
several groundbreaking programs that aim to encourage organic farming and
agri-technology, thereby fueling the growth and development of the agritourism
market. Through these initiatives, the UAE is not only nurturing its
agricultural landscape but also fostering a deeper connection between visitors
and the environment.
In
conclusion, the remarkable growth in food tourism plays a crucial role in
driving the UAE agritourism market. As the global interest in culinary
experiences continues to soar, the UAE's unique blend of traditional culinary
treasures and innovative gastronomic ventures positions it as a significant
player in the vibrant and ever-evolving agritourism sector. Embark on a journey
of flavors, traditions, and sustainable practices, and allow the UAE to
captivate your senses with its immersive agritourism experiences.
Surge in Rural Development
Agritourism,
a subset of rural tourism, is experiencing robust growth in the United Arab
Emirates (UAE) due to the surge in rural development initiatives. These
initiatives, aimed at enhancing the infrastructure and facilities in rural
areas, have paved the way for farms to diversify their offerings and attract
tourists. By providing immersive experiences such as guided tours,
pick-your-own-produce events, and educational workshops about sustainable
farming, farms are not only generating additional revenue but also fostering a
deeper understanding and appreciation of agricultural practices among visitors.
The
low-investment, low-risk strategy of agritourism, which primarily utilizes
existing farm resources, has emerged as a significant driver of this growth.
With the surge in rural development, the UAE is strategically positioned to
capitalize on the global focus on sustainable practices and experiential
tourism. These initiatives not only contribute to the growth of the agritourism
market but also stimulate local economies, create job opportunities, and
promote sustainable practices in the agricultural sector.
In
conclusion, the surge in rural development is playing a pivotal role in driving
the growth of the UAE's agritourism market. With strategic initiatives in
promoting agritourism and the increasing demand for sustainable practices and
immersive experiences, the UAE is well-positioned to make the most of these
emerging trends and further capitalize on the potential of agritourism.
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Key Market Challenges
Variability in Climatic Patterns
The
United Arab Emirates (UAE) is currently experiencing a significant surge in
agritourism, a unique blend of agriculture and tourism that offers visitors an
immersive rural experience. This trend is driven by the growing interest in
sustainable farming practices, local food production, and the desire to
reconnect with nature. Tourists are increasingly drawn to the UAE's picturesque
rural landscapes, where they can witness firsthand the cultivation of crops,
learn about traditional farming techniques, and even participate in hands-on
activities.
However,
as the agritourism industry in the UAE continues to flourish, it faces a
challenge that could potentially undermine its growth and sustainability. The
increasing variability in climatic patterns poses a threat to agricultural
productivity and, subsequently, the success of agritourism ventures. Climate
change has resulted in alterations in rainfall patterns, leading to
unpredictable weather events such as droughts or floods. These extreme weather
conditions can have devastating effects on crops, potentially leading to
significant financial losses for farmers and a decline in the availability of
fresh produce for agritourism activities.
The
United Arab Emirates is classified among the countries with the highest rate of
climate change, making it particularly vulnerable to these shifts in climatic
patterns. The country's unique geographical location and arid climate
exacerbate its susceptibility to the impacts of climate change. The
agricultural sector, which is closely intertwined with the agritourism
industry, relies heavily on water availability, temperature regulation, and
favorable weather conditions. Any disruptions caused by climate change can have
far-reaching consequences, not only for agriculture but also for tourism and
agritourism as a whole.
The
ever-present threat of climate change not only jeopardizes the agricultural
sector but also poses risks to the tourism and agritourism sectors. The impacts
of climate change on agriculture, such as crop failures and reduced yields, can
deter tourists who are seeking authentic farm experiences and locally sourced
food. This, in turn, can affect the overall profitability and viability of
agritourism ventures, as visitor numbers may decline and revenue streams may
diminish.
To
ensure the long-term success and resilience of the agritourism industry in the
UAE, it is crucial to address the challenges posed by climate change. This
includes implementing sustainable farming practices, investing in
climate-resilient infrastructure, and promoting awareness among both farmers
and tourists about the importance of mitigating and adapting to climate change.
By taking proactive measures, the UAE can continue to offer visitors a unique
and enriching agritourism experience while safeguarding its agricultural sector
against the impacts of a changing climate.
Key Market Trends
Growing Demand of Eco-Tourism
Eco-tourism,
a form of sustainable travel that supports the local environment and promotes
the well-being of the local people, is gaining popularity worldwide. This trend
is driven by the increasing number of environmentally conscious tourists
seeking authentic, sustainable, and eco-friendly experiences. These travelers
are not only looking to explore new destinations but also to make a positive
impact on the communities they visit. As a result, eco-tourism has become a
powerful tool for sustainable development, fostering economic growth, and
preserving natural and cultural heritage.
The
growing demand for eco-tourism is significantly impacting the UAE's agritourism
market. Agritourism, a subset of rural tourism, offers visitors a unique
insight into agricultural practices and rural life. It provides tourists with
an opportunity to connect with nature, participate in farming activities, and
learn about sustainable farming practices firsthand. Through agritourism,
travelers can get a deeper understanding of the local culture and traditions,
while also supporting local farmers and communities.
Farms
across the UAE are embracing this trend by offering eco-friendly tours that
showcase their commitment to sustainability. They provide visitors with the
chance to explore organic produce, engage in farm-to-table experiences, and
even take part in educational workshops on sustainable farming practices. These
initiatives not only align with the principles of eco-tourism but also cater to
the growing demand for immersive and educational travel experiences.
The
growing demand for eco-tourism is emerging as a significant trend in the UAE's
agritourism market. As the global focus on sustainability and experiential
tourism intensifies, the UAE's strategic initiatives in promoting eco-friendly
agritourism position it well to capitalize on these trends. By combining the
natural beauty of its landscapes with sustainable practices, the UAE has the
potential to become a leading destination for eco-conscious travelers seeking
meaningful and enriching experiences.
Segmental Insights
Activity Insights
Based
on the category of activity, the outdoor recreation segment emerged as the
dominant player in the UAE market for agritourism in 2022. In recent years,
there has been a noticeable shift in the preferences of tourists, who are
increasingly drawn to authentic, sustainable, and eco-friendly experiences.
They not only seek to explore new destinations but also value the opportunity
to connect with nature on a deeper level. Engaging in outdoor activities such
as hiking, horseback riding, fishing, and hunting allows them to immerse
themselves in the natural environment, fostering a sense of adventure and
discovery. Moreover, these activities provide a unique platform for tourists to
learn about local cultures and traditions, offering a more enriching and
meaningful travel experience.
The
growing interest in outdoor recreation activities among tourists can be
attributed to the multitude of health benefits associated with these
experiences. As individuals become more conscious about their physical and
mental well-being, outdoor activities have gained significant traction. Not
only do they provide an escape from the daily hustle and bustle, but they also
offer an opportunity to rejuvenate and recharge in a natural setting. Whether
it's the adrenaline rush from hiking up a mountain trail or the serenity of
fishing in a tranquil lake, these activities contribute to reducing stress
levels, improving physical fitness, and enhancing overall well-being. As the
global focus on health and wellness continues to expand, it is expected that
the demand for outdoor recreation activities in the agritourism market will
witness further growth.
Service Insights
The
cooking segment is projected to experience rapid growth during the forecast period.
Tourists are increasingly seeking unique, authentic experiences that allow them
to connect with local cultures. One such experience that has gained popularity
is participating in cooking classes and demonstrations. These classes,
especially when they utilize locally sourced ingredients, provide a truly immersive
and enriching experience for tourists. Not only do they get to learn about
traditional Emirati cuisine, but they also gain insights into the farming
practices that support the local food culture.
Moreover,
the health benefits associated with farm foods play a significant role in
driving the popularity of cooking activities in the UAE's agritourism market.
Fresh, organic produce not only contributes to better health but also enhances
the taste of the dishes prepared. By participating in cooking activities,
tourists can not only learn how to prepare delicious and nutritious meals but
also understand the importance of using fresh ingredients in their culinary
creations. This hands-on experience adds depth and meaning to their overall
travel experience, making it more memorable and rewarding.
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Regional Insights
Dubai emerged as the dominant player in
the UAE Agritourism Market in 2022, holding the largest market share in terms
of value. Dubai, a city known for its ambition and innovation, has emerged as a
global leader in agritourism. One remarkable project that exemplifies this is
the Agri Hub, an awe-inspiring venture by URB, set against the backdrop of
Dubai's mesmerizing desert landscape. The Agri Hub aims to revolutionize the
agritourism experience by seamlessly blending retail, educational, and leisure
facilities into a monumental complex.
Envisioned as the largest agritourism
destination in the world, the Agri Hub will undoubtedly catapult Dubai to the
forefront of the agritourism market. With its sprawling expanse and
cutting-edge design, this visionary project promises to captivate and delight
visitors from around the globe. From immersive educational experiences to
vibrant retail offerings, the Agri Hub will showcase the harmonious coexistence
of agriculture, leisure, and sustainability.
Dubai's reputation as a premier tourist
destination, renowned for its opulence, cultural richness, and architectural
marvels, serves as an irresistible magnet for tourists seeking agritourism
experiences. The city's unwavering commitment to creating distinctive and
sustainable tourism activities further fuels the growing demand for such
immersive and enriching endeavors among travelers.
As Dubai continues to push the
boundaries of what is possible, the future of agritourism in the city looks
brighter than ever. With its grand vision, unrivaled ambition, and dedication
to providing unforgettable experiences, Dubai is poised to redefine the very
concept of agritourism and solidify its status as a global leader in this
thriving industry.
Recent Developments
- The
UAE government is actively promoting the growth of agritourism, recognizing its
potential and benefits. As part of this initiative, the Ministry of Climate
Change and Environment (MOCCAE) has recently launched a new AED 100 million
(USD 27.2 million) program dedicated to supporting comprehensive research and
development in the field of agritourism. This investment aims to foster
innovation, enhance sustainability practices, and create new opportunities for
the agricultural and tourism sectors in the UAE. By fostering collaboration
between farmers, researchers, and industry stakeholders, this initiative seeks
to unlock the full potential of agritourism and establish the UAE as a leading
destination for agricultural experiences and sustainable tourism.
Key Market Players
- Abdulla
Al Duwaila Farm
- Abdulla Al Hamor Farm
- Al Bustan Farms
- Ali Al Raaei Farm
- Emirates Bio Farms
|
By Activity
|
By
Service
|
By
Region
|
- Outdoor
Recreation
- Agritainment
- Educational
Tourism
- Accommodations
- Others
|
- Cooking
- Butchery
- Poultry Products
- Others
|
- Dubai
- Abu Dhabi
- Sharjah
- Rest of UAE
|
Report Scope:
In this report, the UAE Agritourism Market has been
segmented into the following categories, in addition to the industry trends
which have also been detailed below:
- UAE Agritourism Market, By Activity:
o Outdoor Recreation
o Agritainment
o Educational Tourism
o Accommodations
o Others
- UAE Agritourism Market, By Service:
o Cooking
o Butchery
o Poultry Products
o Others
- UAE Agritourism Market, By Region:
o Dubai
o Abu Dhabi
o Sharjah
o Rest of UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the UAE
Agritourism Market.
Available Customizations:
UAE Agritourism Market report with the given market
data, TechSci Research offers customizations according to a company's specific
needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional
market players (up to five).
UAE Agritourism Market is an upcoming report to be
released soon. If you wish an early delivery of this report or want to confirm
the date of release, please contact us at [email protected]