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Indonesia Ready-To-Eat Food Market to Grow with a CAGR of 4.8% through 2030

Indonesia Ready-To-Eat food market has experienced significant growth, thanks to the changing lifestyles and urbanization, the expanding middle-class population, and the proliferation of e-commerce and digital platforms.

 

According to TechSci Research report, “Indonesia Ready-To-Eat Food Market – By Region, Competition, Forecast & Opportunities, 2030F, the Indonesia Ready-To-Eat Food Market was valued at USD 8.67 Billion in 2024 and is expected to reach USD 11.49 Billion by 2030 with a CAGR of 4.8% during the forecast period. The Indonesian Ready-To-Eat (RTE) food market is a thriving and dynamic sector that plays a vital role in the nation's food industry. As the largest archipelago in the world, Indonesia is renowned for its diverse culinary heritage and vibrant street food culture. The RTE food market in Indonesia has witnessed substantial growth in recent years, driven by changing lifestyles, urbanization, and a rising middle-class population. This long paragraph explores the key drivers, challenges, market dynamics, and future prospects of the Indonesia RTE food market.

The hectic pace of modern life has led to an increased demand for convenient food options. RTE foods cater to this trend by offering quick and easy meal solutions for busy individuals and families. Additionally, Indonesia is experiencing rapid urbanization, with a significant portion of its population residing in cities and urban areas. Urban dwellers often seek RTE foods due to their time-saving benefits. Additionally, Indonesia's rich culinary heritage, with its diverse range of flavors and regional dishes, provides a robust foundation for RTE food production. Consumers are drawn to the authenticity and familiarity of traditional Indonesian flavors in RTE options. The expansion of the middle-class population with increased disposable income has led to higher purchasing power and the ability to afford premium RTE food products. This demographic shift fuels market growth. Additionally, Indonesia's steady economic growth and improving infrastructure contribute to the accessibility and distribution of RTE food products across the country. Ensuring food safety and hygiene standards across a diverse and decentralized supply chain remains a significant challenge. Maintaining consistent quality control throughout production, distribution, and storage is essential. Additionally, the RTE food market in Indonesia is highly competitive, with both local and international brands vying for market share. Staying competitive while maintaining affordability is a constant challenge. Furthermore, adhering to government regulations and compliance standards can be complex and demanding for RTE food producers. Stricter regulations regarding labeling, ingredients, and nutritional information require continuous adaptation. Local players dominate the market due to their familiarity with Indonesian tastes and preferences. However, international brands have also made inroads by adapting their products to suit local palates and preferences. Collaboration between local and international brands has become increasingly common, allowing for the fusion of flavors and culinary expertise.

 

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The Indonesia ready-to-eat food market is segmented into product type, end user, sales channel, and region.

Based on sales channel, online sales channels emerging as a dominant force. This shift can be attributed to various factors that have contributed to the significant share of online sales in the RTE food market. Indonesia has experienced rapid digitalization and increased internet penetration, especially among the younger demographic. This has resulted in a burgeoning online consumer base, eager to explore the convenience of purchasing RTE food products from the comfort of their homes. The rise in smartphone usage and access to affordable internet plans has further fueled this trend. Another key driver behind the growth of online sales channels in the RTE food market is the convenience they offer. Busy urban lifestyles, long commutes, and hectic work schedules have led consumers to seek quick and hassle-free meal solutions. Online platforms provide an extensive array of RTE food options, allowing consumers to browse, compare, and select their preferred products with ease. The option of doorstep delivery adds to the appeal, saving time and effort for consumers. The COVID-19 pandemic played a pivotal role in accelerating the adoption of online sales channels in the RTE food market. Lockdowns and social distancing measures prompted a surge in online shopping, including the purchase of RTE food products. Consumers, concerned about their safety, preferred contactless delivery options, and this further boosted the popularity of online platforms. E-commerce giants and food delivery apps have also actively promoted the RTE food category, offering attractive deals, discounts, and loyalty programs to entice customers. These platforms have invested heavily in logistics and last-mile delivery solutions to ensure the timely delivery of fresh and hygienic RTE food products. The diversity of RTE food options available online is another significant factor contributing to the channel's growth. Indonesian consumers can now access a wide range of regional and international cuisines, catering to various tastes and preferences. This variety has made online sales channels more appealing to a broader audience.

 

Key market players in the Indonesia Ready-To-Eat Food market include:

  • PT Charoen Pokphand Indonesia Tbk
  • Tee Yih Jia Group
  • PT Food Partners Indonesia
  • PT Sekar Bumi Tbk Indonesia
  • Thong Siek Food Industry Pte Ltd.
  • Chinatown Food Corporation Pte Ltd.
  • PT lndofood Sukses Makmur
  • SGX Mainboard-listed Food Empire Holdings Limited
  • PT MCdelica Food Indonesia
  • PT Raja Top Food

 

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“A unique trend in the Indonesian RTE food market is the growing consumer preference for locally inspired flavors and traditional dishes in convenient formats. Manufacturers are tapping into this trend by offering ready-to-eat versions of beloved Indonesian meals such as Nasi Goreng, Rendang, and Soto, catering to the population's desire for authentic taste while meeting the need for convenience. This fusion of tradition and modernity is creating a niche segment within the RTE market, appealing to both domestic consumers and the growing number of international tourists..” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based Global management consulting firm.

Indonesia Ready-To-Eat Food Market By Product Type (Ready-To-Heat and Ready-To-Cook), By End User (Residential, Food Service, and Distributor), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online, and Others (Distributor Sales, Direct Sales, etc.)), By Region, Competition, Forecast & Opportunities, 2020-2030F, has evaluated the future growth potential of ready-to-eat food and provides statistics and information on market structure, size, share, and future growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Indonesia ready-to-eat food market.

 

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Indonesia Ready-To-Eat Food Market By Product Type (Ready-To-Heat and Ready-To-Cook), By End User (Residential, Food Service, and Distributor), By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Departmental Stores, Online, and Others (Distributor Sales, Direct Sales, etc.)), By Region, Competition, Forecast & Opportunities, 2020-2030F

Consumer Goods and Retail | Feb, 2025

Indonesia Ready-To-Eat food market has experienced significant growth, thanks to the changing lifestyles and urbanization, the expanding middle-class population, and the proliferation of e-commerce and digital platforms.

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