Ready-to-Drink (RTD) Protein Beverages Market to Grow with a CAGR of 7.4% Globally through to 2028
Increasing awareness about
the health benefits of protein and growing popularity of fitness and wellness
activities are factors driving the global ready-to-drink (RTD) protein
beverages market in the forecast period 2024-2028.
According to TechSci Research report, “Global Ready-to-Drink
(RTD) Protein Beverages Market - Industry Size, Share, Trends, Competition
Forecast & Opportunities, 2028”, the Global Ready-to-Drink (RTD)
Protein Beverages Market stood at USD 1.48 billion in 2022 and is anticipated
to grow with a CAGR of 7.4% in the forecast period, 2024-2028. The medium-term
demand for drinks with added protein would be greatly influenced by customers'
propensity to maintain their health and awareness. Protein drinks are currently
being sold as sports nutrition beverages in more and more regions. These protein
beverages are increasingly being consumed by athletes and bodybuilders to
enhance their general performance, wellbeing, and muscular building.
The RTD protein beverage industry is shaped by dynamic
trends that reflect evolving consumer preferences and industry innovations.
Plant-based protein dominance, clean label ingredients, functional
enhancements, sustainability efforts, personalization, sports nutrition, flavor
and texture innovation, and e-commerce strategies are the major trends driving
this market forward. Manufacturers that can adapt and innovate in response to
these trends are likely to thrive in the ever-growing RTD protein beverage
industry.
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It is anticipated that the demand for plant-based
protein drinks will drive producers to introduce organic clean-label protein
drinks across all distribution channels. As protein claims on new foods and
beverages continue to rise, the high-protein trend is gaining traction all
around the world. Even while products with high-protein claims are still
underrepresented in Asian markets, the overall number of high-protein beverage
product releases has increased significantly over the past few years. It led to
"high in protein" becoming one of the Ready-to-Drink Beverage
market's most significant and expanding claims.
Protein-based beverages are becoming
more and more well-liked, especially among athletes and people who engage in
strenuous physical activity. One of the main factors for the expansion of the
global ready-to-drink protein beverage market is the increasing emphasis on
remaining fit and healthy as well as the increased participation in sports,
health clubs, sports clubs, and gyms. Due to changing lifestyles and rising
health concerns, health clubs and exercise facilities have consistently grown
over the past few years. The demand for sports nutrition products, particularly
protein beverages, was fuelled by the development in health consciousness and
the requirement for proper nutritional content in diet. According to a study by
Swiss Re in 2021, around 50% of people in the Asia Pacific region opted for
healthier food options to maintain Health, while 40% of people opted for an
increase in the purchase of nutritional supplements/vitamins.
The demand for convenience is rising
along with awareness of the importance of and advantages associated with
protein. Customers are dining on the go more frequently and wanting to add
protein beverages to their diets as dietary supplements. While the classic
protein shakes or smoothie remains a popular option, many people are switching
to hydrating and refreshing clear protein drinks. Additionally, a lot of
consumers are wanting vegan beverages as the vegan and flexitarian trends grow.
The Global Ready-to-Drink (RTD) Protein Beverages
Market is segmented into type, packaging type, source, distribution channel,
regional distribution, and company.
Based on source, the whey segment emerged as the
dominant player in the global market for in 2022. Whey protein is the most
popular type of protein used in RTD protein beverages. It is a fast-digesting
protein that is quickly absorbed by the body. Whey protein is also a good
source of essential amino acids, which are necessary for muscle growth and
repair.
Based on region, North America is expected to dominate
the global ready-to-drink (RTD) protein beverages market in terms of market
share and market revenue. It is estimated to maintain its dominance during the
forecast period due to the growing surge for RTD protein beverages in various
industries and growing consumer demand from end users.
Major companies operating in Global Ready-to-Drink
(RTD) Protein Beverages Market are:
- Ultimate Sports Nutrition
- QNT SA
- Bolthouse Farms, Inc.
- Huel Limited
- Upbeat Drinks Ltd
- UFIT High Protein Drinks
- Krüger Group
- Grenade [UK] Limited
- Nestlé
- Danone S.A.
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“The growth of Ready-to-Drink (RTD) protein beverages
has been remarkable in recent years. Fueled by rising health consciousness,
convenience demands, and evolving dietary preferences, this industry has
witnessed exponential expansion. Consumers increasingly turn to these beverages
as convenient sources of protein for post-workout recovery, meal replacements,
and on-the-go nutrition. The popularity of plant-based options, clean label
ingredients, and functional formulations has contributed to diversification
within the market. Moreover, sustainability efforts and personalized offerings
have further propelled its growth. As the demand for health-conscious and
convenient nutrition continues, the RTD protein beverage market is expected to
flourish even more in the future.,” said Mr. Karan Chechi, Research Director
with TechSci Research, a research-based management consulting firm.
“Ready-to-Drink
(RTD) Protein Beverages Market – Global Industry Size, Share, Trends,
Opportunity, and Forecast, Segmented By Type (Energy Beverages, Juice
Beverages, Protein Shakes, Plant-Based Milk Beverages, Weight Management
Beverages, Clinical Beverages, Others), By Packaging Type (Bottles, Cans,
Others), By Source (Whey, Casein, Soy, Plant-Based, Others), By Distribution
Channel (Supermarkets/Hypermarkets, Pharmacies & Drugstores, Specialist
Stores, Online, Others), By Region, By Competition, 2018-2028”, has
evaluated the future growth potential of Global Ready-to-Drink (RTD) Protein
Beverages Market and provides statistics & information on market size,
structure and future market growth. The report intends to provide cutting-edge
market intelligence and help decision makers take sound investment decisions.
Besides, the report also identifies and analyzes the emerging trends along with
essential drivers, challenges, and opportunities in Global Ready-to-Drink (RTD)
Protein Beverages Market.
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