United States Hair Care Market to Grow with a CAGR of 3.61% through 2028

United States Hair Care Market is being propelled by increasing demand for premium hair care products and the growing influence of social media.

According to TechSci Research report, “United States Hair Care Market - Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the United States Hair Care Market stood at USD 15.87 billion in 2022 and is anticipated to grow with a CAGR of 3.61% in the forecast period, 2024-2028. The United States hair care industry is a dynamic and diverse sector that encompasses a wide array of products and services designed to maintain and enhance the appearance and health of hair. From shampoos, conditioners, and styling products to salons and professional hairstyling services, the market caters to a broad range of consumer needs and preferences. Recent trends in the industry include a growing demand for clean and natural ingredients, personalized tech-driven solutions, an emphasis on sustainability and eco-friendly practices, and a focus on inclusivity and cultural diversity. These trends, combined with the influence of social media and influencers, continue to drive innovation and shape the landscape of the U.S. hair care market.

Consumer preferences play a pivotal role in shaping the United States hair care market. In recent years, there has been a growing demand for clean and natural ingredients in hair care products. Consumers are increasingly concerned about the safety and environmental impact of the products they use. As a result, brands are reformulating their products to exclude harmful chemicals such as sulfates, parabens, and artificial fragrances. The clean beauty movement has led to a surge in the availability of products enriched with natural ingredients like botanical extracts, essential oils, and plant-based proteins.

Another prominent trend in the U.S. hair care market is the pursuit of personalized solutions. Technology has played a vital role in this trend, with the development of smart devices and mobile apps that can analyze hair health, provide customized product recommendations, and even connect users with professional hairstylists. Virtual try-on platforms allow consumers to experiment with different hairstyles and colors virtually before making any changes, enhancing the overall consumer experience and satisfaction.

Sustainability has become a significant focus in the hair care industry, reflecting broader environmental concerns. Brands are increasingly adopting eco-friendly practices throughout their product life cycles. This includes using sustainable and recyclable packaging, reducing water consumption in manufacturing, and sourcing ingredients responsibly. Many companies are committing to reducing their carbon footprint by implementing more sustainable supply chain and production processes.

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Cultural diversity and inclusivity are fundamental trends influencing the hair care sector. Historically, the industry often favored Eurocentric beauty standards, leaving limited options for people with diverse hair textures and styling needs. The natural hair movement, particularly prominent among African Americans, has brought about significant changes. Many individuals are now embracing their natural hair textures, leading to increased demand for products that enhance curls, provide moisture, and promote hair health. Brands are responding with specialized products for curly, coily, and kinky hair types.

In addition to products, cultural diversity is evident in hairstyling trends and techniques. Traditional hairstyles from various cultures, such as braids, twists, and locs, have gained widespread popularity, leading to a fusion of styles and a celebration of cultural heritage. Salons and hairstylists specializing in these techniques have become an integral part of the U.S. hair care landscape, offering services that cater to diverse cultural preferences.

United States Hair Care market is segmented into product, sales channel, and region.

Based on sales channel, the market is segmented into hypermarket/supermarket, departmental stores, specialty stores, online, and others.

Hypermarkets and supermarkets hold a dominant position in the United States hair care market. These retail giants offer a wide variety of hair care products, catering to the diverse needs of consumers. With their extensive shelf space and accessibility, hypermarkets and supermarkets have become go-to destinations for customers seeking shampoos, conditioners, styling products, and more. They provide a one-stop shopping experience, offering both mass-market and premium hair care brands. Their strategic locations, coupled with frequent promotions and discounts, make them highly preferred by consumers, contributing to their strong foothold in the U.S. hair care industry.

Major companies operating in United States Hair Care market are:

• The Procter & Gamble Company
• Unilever Inc.
• Shiseido USA
• Amway
• Johnson & Johnson Serivcies Inc.
• Oriflame USA
• L’Oreal USA Inc.
• Revlon Inc.
• Kao
• Beiersdorf Inc.

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“ The United States Hair Care industry is a dynamic and evolving sector driven by several key factors. Consumer preferences have shifted towards clean and natural ingredients, prompting brands to reformulate their products to meet this demand. Technological advancements have led to personalized solutions through smart devices and apps, enhancing the consumer experience. Sustainability has become a crucial focus, with a growing emphasis on eco-friendly practices, from packaging to ingredient sourcing. Furthermore, inclusivity and cultural diversity are transforming the industry, acknowledging the unique beauty of diverse hair types and styles. These trends, along with the influence of social media and influencers, are shaping the future of the U.S. Hair Care market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“United States Hair Care Market By Product (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Sales Channel (Hypermarket/Supermarket, Departmental Stores, Specialty Stores, Online, Others) By Region, By Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of United States Hair Care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers make sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in United States Hair Care market.

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