India Fabric Wash and Care Market to Grow with a CAGR of 6.83% through 2030F
The India Fabric Wash and Care Market is growing due to
rising disposable incomes, urbanization, growing awareness of fabric hygiene,
increasing e-commerce penetration, and the demand for premium and eco-friendly
fabric care products.
According
to TechSci Research report, “India Fabric Wash and Care Market – By Region, Competition, Forecast & Opportunities, 2020-2030F”, the India Fabric Wash and Care Market was valued at USD 6.02 Billion in 2024
and is expected to reach USD 8.95 Billion by 2030 with a CAGR of 6.83% during
the forecast period. The
India Fabric Wash and Care Market is experiencing significant growth, driven by
rising consumer awareness, increasing urbanization, and evolving lifestyle
preferences. With a growing population and higher disposable incomes, Indian
consumers are increasingly prioritizing fabric hygiene, garment longevity, and
convenience. The market includes a variety of products such as detergents,
fabric softeners, stain removers, and specialty cleaning solutions.
Additionally, the shift from traditional washing methods to modern,
machine-based laundry practices is fueling demand for innovative and premium
fabric care products. The expansion of organized retail, e-commerce
penetration, and aggressive marketing strategies by major brands are further
propelling market growth.
With increasing disposable incomes and
exposure to global trends, Indian consumers are showing a strong preference for
high-quality fabric care solutions that offer added benefits such as fragrance
retention, antibacterial properties, and color protection. Liquid detergents,
fabric conditioners, and eco-friendly detergents are witnessing higher
adoption, particularly among urban households. Moreover, the surge in demand
for washing machines, especially high-efficiency models, has further
accelerated the shift from traditional washing powders to liquid and advanced
detergents.
Another significant factor driving
market growth is the increasing awareness of hygiene and fabric protection. The
COVID-19 pandemic reinforced the importance of cleanliness, leading to a surge
in demand for disinfectant-based fabric care products. Consumers are now more
conscious of eliminating bacteria, allergens, and pollutants from their
clothes, prompting brands to introduce antibacterial and antiviral detergents.
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" India Fabric Wash and Care Market”
The India Fabric
Wash and Care Market is segmented into product type, application and
distribution channel.
Based
on distribution channel, online is the fastest-growing distribution channel in
the India Fabric Wash and Care Market, driven by increasing internet
penetration, smartphone usage, and convenience-focused shopping behavior.
E-commerce platforms like Amazon, Flipkart, and grocery delivery services
provide easy access to a wide range of fabric care products, often with
discounts and doorstep delivery. Digital marketing, influencer promotions, and
subscription-based models further boost online sales. Additionally, smaller and
niche brands focusing on eco-friendly and premium formulations leverage online
platforms to reach a broader audience. With growing consumer preference for
digital shopping, the online distribution channel is expected to witness
sustained growth.
Based on region, South region of India is the
fastest-growing market for fabric wash and care products, driven by increasing
urbanization, rising disposable incomes, and growing awareness of fabric
hygiene. States like Tamil Nadu, Karnataka, Telangana, and Andhra Pradesh are
seeing higher adoption of premium and eco-friendly fabric care solutions,
including liquid detergents, fabric softeners, and stain removers. With a
higher concentration of urban consumers and modern retail channels, the South
is also benefiting from the growing trend of online shopping. As consumers
prioritize product quality and convenience, the demand for innovative and
specialized fabric care solutions continues to surge in the Southern market.
Major companies
operating in India Fabric Wash and Care Market are:
- Hindustan
Unilever Limited
- RSPL
Group Pvt. Ltd.
- Patanjali
Ayurved Limited
- The
Procter & Gamble Company
- Reckitt
Benckiser India Limited
- Wipro
Enterprises Pvt Ltd.
- Nimra
Limited
- Jyothy
Laboratories Ltd.
- Shantinath
Detergents Pvt. Ltd.
- Selzer
Innovex Pvt. Ltd.
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“The India Fabric Wash and Care Market is
driven by rising disposable incomes, increasing urbanization, growing awareness
of hygiene, expanding e-commerce, and demand for premium products. The key
trends include the shift towards eco-friendly solutions, increasing adoption of
liquid detergents and fabric softeners, digital retail expansion, heightened
focus on fabric protection, and innovation in antibacterial and
fragrance-enhancing formulations.” said Mr. Karan Chechi, Research
Director of TechSci Research, a research-based management consulting firm.
“India Fabric Wash and
Care Market By Product Type (Laundry Sanitizer, Laundry Detergent, Fabric
Softeners & Conditioners), By Application (Residential, Commercial), By
Distribution Channel (Online, Offline), By Region, Competition, Forecast &
Opportunities, 2020-2030F”, has evaluated the future growth potential of India
Fabric Wash and Care Market and provides statistics & information on market
size, structure and future market growth. The report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the India Fabric
Wash and Care Market.
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