Press Release

Middle East & Africa Ultra High-Performance (UHP) Tyre Market to Grow with a CAGR of 3.12% through 2030

Rising demand for sports and luxury vehicles, increasing consumer preference for superior grip and speed-rated tyres, and growing adoption of premium tyres in the replacement segment are the factors driving the market in the forecast period 2026–2030.

 

According to TechSci Research report, “Middle East & Africa Ultra High-Performance (UHP) Tyre Market – Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F”, The Middle East & Africa Ultra High-Performance (UHP) Tyre Market was valued at USD 638.02 Million in 2024 and is expected to reach USD 767.18 Million by 2030 with a CAGR of 3.12% during the forecast period.  

The Middle East and Africa Ultra High-Performance (UHP) tyre market is gaining traction as automotive preferences evolve toward enhanced driving dynamics, efficiency, and aesthetics. This momentum is being fueled by rising urbanization and the expansion of well-developed road infrastructure, which enables high-speed driving and encourages the adoption of performance-optimized tyres. The market is also seeing a lift from changing consumer demographics, particularly the growing segment of younger drivers who prioritize sportier looks and responsive vehicle handling. Increasing access to vehicle financing and lease programs is driving the purchase of mid to high-tier vehicles that often come factory-fitted with UHP tyres.

Another contributing factor is the rising demand for low-profile tyres paired with larger alloy wheels, which offer both visual appeal and improved road feedback. Automotive manufacturers are intensifying collaboration with tyre brands to co-develop vehicle-specific UHP tyres, further elevating original equipment demand. In parallel, the tuning and customization industry continues to influence the replacement tyre market, as customers seek upgrades that enhance both performance and design. Increased focus on fuel economy and rolling resistance by performance tyre makers is helping bridge the gap between aggressive handling and everyday practicality. These combined shifts in lifestyle, design preferences, and consumer expectations are shaping a new growth phase for the UHP tyre market in the region.

 

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Middle East & Africa Ultra High-Performance (UHP) Tyre Market Is Segmented by Vehicle Type, Demand Category, and Country.


​In 2024, the replacement segment led growth in the Middle East & Africa UHP tyre market, significantly outpacing the OEM category. As the region’s vehicle fleet matured, more consumers sought tyre replacements that not only restored but enhanced vehicle performance. Enthusiasts and daily drivers alike upgraded to ultra high-performance tyres to achieve better grip, reduced braking distances, and improved driving control. The rise of personalized driving experiences and the popularity of tuning and styling modifications further increased aftermarket demand. The availability of a wider range of UHP tyres through e-commerce platforms, independent workshops, and branded retail channels made it easier for consumers to select high-performance options tailored to their vehicle and driving habits. Flexible payment options and promotional campaigns also helped encourage quicker replacement cycles among performance-conscious users.

Among the key regional markets, the United Arab Emirates recorded the fastest growth in UHP tyre demand in 2024. The country’s expanding luxury vehicle base, supported by high-income consumers and a performance-oriented car culture, played a crucial role in accelerating demand. The growing presence of electric vehicles, which often require UHP tyres to support instant torque and high-speed capabilities, also fueled this trend. Continuous investment in urban infrastructure and road quality encouraged drivers to choose tyres that could match high-speed conditions. A well-established automotive service network and rising consumer awareness about tyre performance further propelled UHP tyre uptake in the UAE market.


Major Market Players Operating in Middle East & Africa Ultra High-Performance (UHP) Tyre Market Are:

  • Bridgestone Corporation
  • Michelin Group
  • The Goodyear Tyres & Rubber Company
  • Continental AG
  • Pirelli & C. S.p.A.
  • Yokohama Rubber Company, Limited
  • Hankook Tyres & Technology Co., Ltd.
  • Kumho Tyres Co., Inc.
  • Sumitomo Rubber Industries, Ltd.
  • Toyo Tyres Corporation

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“The Middle East & Africa ultra high-performance tyre market is evolving rapidly as drivers here are no longer just focused on getting from point A to B—they’re looking for a more responsive, controlled, and enjoyable driving experience. We’re seeing a noticeable shift, especially in the replacement segment, where more consumers are upgrading to high-spec tyres to match their performance vehicles or simply to enhance safety and aesthetics. What’s really interesting is how this trend is being driven by a mix of factors—from growing customization culture to rising awareness about how tyres can truly impact handling and braking. Countries like the UAE are setting the pace, blending luxury car ownership, EV adoption, and top-notch road infrastructure to create an ideal environment for UHP tyre demand to thrive.”, said Mr. Karan Chechi, Research Director of TechSci Research, a research-based global management consulting firm.

“Middle East & Africa Ultra High-Performance (UHP) Tyre Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Car, Two-wheeler), By Demand Category (OEM, Replacement), By Competition, 2020-2030F”, assesses the market's future growth potential and provides data on market size, trends, and forecasts. It aims to offer comprehensive market insights, helping decision-makers make informed investment choices. The report also highlights emerging trends, key drivers, challenges, and opportunities in the Middle East & Africa Ultra High-Performance (UHP) Tyre Market.

 

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Middle East & Africa Ultra High-Performance (UHP) Tyre Market – Size, Share, Trends, Opportunity, and Forecast, Segmented By Vehicle Type (Passenger Car, Two-wheeler), By Demand Category (OEM, Replacement), By Competition, 2020-2030F

Automotive | Jul, 2025

Rising demand for sports and luxury vehicles, increasing consumer preference for superior grip and speed-rated tyres, and growing adoption of premium tyres in the replacement segment are the factors driving the market in the forecast period 2026–2030.

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