Heated Towel Rail Market to Grow with a CAGR of 7.2% Globally through 2028
Growing awareness of the benefits of heated towel
rails and rising popularity of smart home appliances are factors driving the
global heated towel rail market in the forecast period 2024-2028.
According to
TechSci Research report, “Global Heated Towel Rail Market - Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2028”, the global
Heated Towel Rail market stood at USD1,465.91 million in 2022 and is
anticipated to grow with a CAGR of 7.2% in the forecast period, 2024-2028. Heated
towel rails, a bathroom accessory, are gaining worldwide popularity. They serve
a dual purpose by warming and drying towels while adding comfort and
sophistication to bathrooms. These fixtures are available in various materials,
including stainless steel and chrome, and come in versatile designs to match
diverse interior aesthetics.
Energy-efficient
models with programmable timers and smart technology are on the rise,
contributing to reduced operational costs and eco-friendly practices. The
health and hygiene benefits of keeping towels dry and preventing mold growth
are attracting health-conscious consumers. As a result, the global heated towel
rail market continues to expand, driven by comfort, aesthetics, energy
efficiency, and wellness considerations.
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"Global Heated Towel Rail Market”
The primary driver
of the global heated towel rail market is the desire for comfort and luxury in
the bathroom. There's something undeniably indulgent about wrapping yourself in
a warm, cozy towel after a shower or bath. This sensation of comfort and
pampering is a universal aspiration, transcending cultural boundaries. Heated
towel rails elevate the bathing experience by ensuring towels are always
pleasantly warm and dry, regardless of the weather outside. This comfort factor
has made them an essential addition to homes, hotels, resorts, and spas
worldwide.
Another
compelling factor contributing to the growth of the heated towel rail market is
their aesthetic appeal and versatility. These fixtures are available in a wide
range of designs, styles, and finishes, making it easy to find one that
complements any bathroom's interior design. Whether your bathroom exudes modern
minimalism, classic elegance, or eclectic charm, there's a heated towel rail to
match. Stainless steel and chrome are popular materials due to their durability
and resistance to corrosion.
Heated towel
rails are not just functional bathroom accessories; they also double as
decorative elements that enhance the overall aesthetics of the space. Interior
designers and homeowners appreciate the flexibility these fixtures offer in
terms of design and finish options, allowing for seamless integration into
diverse bathroom styles. This fusion of functionality and aesthetics has made
heated towel rails a sought-after addition in both residential and commercial settings
across the globe.
In an era
characterized by a growing focus on energy efficiency and environmental
sustainability, heated towel rails have evolved to meet these demands. Many
modern models are designed with energy-saving features, making them an eco-conscious
choice. Electric towel rails, for example, often come equipped with
programmable timers and thermostats that enable users to control when the rail
is in operation, thereby minimizing energy consumption.
Moreover, heated
towel rails can serve as secondary heating sources, particularly in smaller
bathrooms. By providing additional warmth, they reduce the need for higher
central heating temperatures, contributing to energy savings. In regions with
high energy costs, this can be an attractive proposition for homeowners looking
to reduce their utility bills while maintaining comfort.
The global heated
towel rail market is segmented into type, end user, sales channel, regional
distribution, and company.
Based on type
the market is divided into electronic, hydronic.
Based on end
user the market is divided into spa & salons, hotels & resorts, gym
& fitness center, others (swimming pool, etc.).
Based on sales
channel the market is divided into supermarkets/hypermarkets, distributor &
dealer, online, and others.
The
online retail sector is emerging as the fastest-growing segment in the global
heated towel rail market. With the proliferation of e-commerce platforms and
the convenience of online shopping, consumers increasingly prefer to purchase
these bathroom fixtures online. The digital landscape offers a vast array of
options, designs, and price points, making it easier for customers to find the
perfect heated towel rail to meet their needs. Additionally, online retailers
often provide detailed product information, customer reviews, and competitive
pricing, enhancing the overall shopping experience. As a result, the online
segment is swiftly becoming the go-to platform for buyers looking to invest in
heated towel rails.
Based on region the market is
segmented into five regions Asia Pacific, North America, Europe, Middle East
& Africa, and South America.
Major companies
operating in Global Heated Towel Rail Market are:
- WarmlyYours.com,
Inc.
- Amba
Products
- Zehnder
Group AG
- Runtal
North America, Inc.
- Radox
Radiators Ltd
- Zhejiang
Homebase Intelligent Technology Co.,Ltd.
- Ragaini
Radiatori S.p.a.
- Vogue
UK Ltd.
- Jeeves
- Margaroli
Srl
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“The global
heated towel rail market is experiencing robust growth, driven by consumer
demand for enhanced comfort, luxury, and energy efficiency in bathrooms. These
fixtures, available in various designs and materials, are increasingly
integrated with smart technology for remote control and monitoring.
Sustainability is a key focus, with manufacturers utilizing eco-friendly
materials and energy-efficient features. Health and hygiene benefits, including
UV-C sterilization and air purification, are further attracting users. Europe
leads this market due to its cultural emphasis on well-being and
sustainability. Additionally, the spa and salon industry is a rapidly growing
segment, recognizing the value of heated towel rails in elevating customer
experiences.,” said Mr. Karan Chechi, Research Director with TechSci Research,
a research-based management consulting firm.
“Heated Towel Rail Market – Global Industry
Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Electronic,
Hydronic), By End User (Spa & Salons, Hotels & Resorts, Gym &
Fitness Center, Others (Swimming pool, etc.)), By Sales Channel
(Supermarkets/Hypermarkets, Distributor & Dealer, Online, and Others), By
Region, Competition”, has evaluated the future growth potential of global
heated towel rail market and provides statistics & information on market
size, structure and future market growth. the report intends to provide
cutting-edge market intelligence and help decision makers take sound investment
decisions. Besides, the report also identifies and analyzes the emerging trends
along with essential drivers, challenges, and opportunities in the global heated
towel rail market.
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