Eyelash Serum Market to Grow with a CAGR of 5.3% Globally through 2028
Rising demand
for organic products and growing influence of social media are driving the
Global Eyelash Serum Market in the forecast period 2024-2028.
According to
TechSci Research report, “Global Eyelash Serum Market - Industry Size,
Share, Trends, Competition Forecast & Opportunities, 2028”, the
Global Eyelash Serum Market stood at USD 795.12 Million in 2022 and is
anticipated to grow with a CAGR of 5.3% in the forecast period, 2024-2028. The
Global Eyelash Serum Market has witnessed remarkable growth in recent years,
driven by a rising demand for longer, fuller, and more luxurious eyelashes. This
market overview provides insights into the key factors shaping the industry.
One of the
primary drivers of the eyelash serum market is the increasing beauty-conscious
consumer base seeking non-invasive solutions for enhancing their eyelashes.
Consumers are looking for products that promote lash growth and improve overall
lash health. Furthermore, the influence of social media and celebrity
endorsements has propelled the market, as individuals aspire to achieve the
eyelash aesthetics of their favorite icons.
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"Eyelash Serum Market”
The market is
characterized by a wide range of products, including serums, oils, and
mascaras, each targeting specific eyelash concerns. Natural and organic
formulations have gained popularity due to their perceived safety and efficacy.
Another
influential factor is the power of marketing and celebrity endorsements. Social
media platforms, where influencers and celebrities showcase their striking
eyelash transformations, play a pivotal role in shaping consumer preferences.
Consumers often look to these influencers as beauty role models, inspiring them
to invest in eyelash serums to achieve similar results.
The market
landscape is characterized by a diverse array of products catering to specific
eyelash concerns. Eyelash serums, oils, and mascaras target varying needs, from
lash growth to overall lash health. The preference for natural and organic
formulations is also on the rise as consumers prioritize safety and
sustainability.
The Asia-Pacific
region stands out as a hotbed of growth in the Global Eyelash Serum Market. The
region's burgeoning population and increasing disposable incomes make it a
lucrative market for eyelash serum manufacturers. South Korea and Japan, known
for their beauty innovations and trends, have played a significant role in
popularizing eyelash serums across Asia. However, the industry is not without
its challenges. Stringent regulations and the need for comprehensive clinical
testing present barriers to entry for new players and can hinder product
launches. Competition within the market is intense, with brands vying for
consumer attention through aggressive marketing campaigns and endorsements.
In conclusion, the
Global Eyelash Serum Market is thriving due to shifting beauty standards,
influencer-driven marketing, and diverse product offerings. The Asia-Pacific
region offers significant growth potential. However, companies in this industry
must navigate regulatory hurdles and intense competition to succeed in this
dynamic and rapidly evolving market.
The Global Eyelash
Serum Market is segmented into type, sales channel, regional distribution, and
company.
Based on type the
market is segmented into organic and conventional. Organic eyelash
serums have seen a notable surge in demand within the Global Eyelash Serum
Market. This rise can be attributed to an increasing consumer preference for
clean and eco-friendly beauty products. Organic serums, formulated with natural
ingredients and devoid of synthetic chemicals, parabens, and artificial
fragrances, align with consumer desires for safer, sustainable, and
environmentally conscious choices. As awareness of ingredient safety and
environmental impact grows, the demand for organic eyelash serums is expected
to continue its upward trajectory, reshaping the market landscape.
Based on sales channel
the market is segmented into supermarkets/hypermarkets, specialty stores,
online and others.
Based on region
the market is segmented into five regions, North America, Europe, Asia Pacific,
Middle East & Africa, and South America.
Major companies
operating in Global Eyelash Serum Market are:
- JB
Cosmetics Group
- LVMH
Group
- Shiseido
Company, Limited
- RevitaLash
- Skin
Research Laboratories
- L'Oréal
S.A.
- RapidLash
- Pacifica
Beauty
- E.l.f.
Cosmetics Inc.
- Grande
Cosmetics LLC
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“Rising demand
of natural and organic formulations is a significant trend that is expected to
have an impact on growth over the forecasted period. Rising demand for beauty
products, increasing innovations in formulations, and increasing
influence of social media will positively impact the Global Eyelash Serum
Market. Due to the wide range of products available to meet specific needs of,
as well as the growing popularity of the online sales channel, the market is
growing at impressive rate through projected period,” said Mr. Karan Chechi,
Research Director with TechSci Research, a research-based management consulting
firm.
“Eyelash Serum Market – Global Industry Size,
Share, Trends, Opportunity, and Forecast, Segmented By Type (Organic,
Conventional), By Sales Channel (Supermarkets/Hypermarkets, Specialty Stores,
Online, Others), By Region, By Competition, 2018-2028”, has
evaluated the future growth potential of Global Eyelash Serum Market and
provides statistics & information on market size, structure and future
market growth. The report intends to provide cutting-edge market intelligence
and help decision makers take sound investment decisions. Besides, the report
also identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Eyelash Serum Market.
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