Adult Vitamin Gummies Market to Grow with a CAGR of 10.07% through 2028
Changing consumer preferences, increased health
consciousness, and innovative marketing strategies is expected to drive the
Global Adult Vitamin Gummies Market growth in the forecast period, 2024-2028.
According to TechSci Research report, “Adult
Vitamin Gummies Market – Global Industry Size, Share, Trends, Competition
Forecast & Opportunities, 2028”, the Global Adult Vitamin Gummies Market
stood at USD 5.02 billion in 2022 and is anticipated to grow with a CAGR of 7.85%
in the forecast period, 2024-2028. This can be attributed to customization and
targeted formulations. The adult vitamin gummies market has responded to the
diverse health needs of consumers by offering a wide range of formulations.
These include specialized gummies for energy, hair and skin health, immune
support, and more. This level of customization has resonated with consumers
seeking targeted solutions for their health concerns. Moreover, collaborations
and partnerships between gummy supplement brands and health and wellness
influencers, as well as healthcare professionals, are becoming increasingly
prevalent. These partnerships provide opportunities for education, endorsement,
and product recommendations, further expanding brand reach and consumer trust.
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Gummy vitamins are chewable dietary supplements with a
candy-like appearance, enriched with essential nutrients. Originally designed
for children who had difficulty swallowing pills, they have gained popularity
among adults due to their attractive appearance and ease of consumption.
Additionally, they offer convenience and contain most of the necessary
nutrients for the human body.
Furthermore, these products are expected to become a
profitable category in the nutraceuticals industry in the coming years. They
are likely to be well-received among the working population because they play a
vital role in promoting metabolic health, regulating glycemic index, and
increasing folic acid levels in the body. These products serve as a solution
for various health issues, including immune system problems, nutrient
deficiencies, and low bone density.Additionally, the market is set to benefit from increasing
awareness of vegan diets among adults, thanks to extensive brand promotion
efforts by supplement manufacturers on e-commerce platforms and television
advertising. Companies like Zanon Vitamec and Surf Sweets have responded to
this trend by introducing vegan gummy options for their customer base.
Moreover, the flourishing pharmaceutical
industry in emerging economies like China and India is expected to drive healthcare
companies to diversify their product offerings with the introduction of new
nutraceutical products. The distribution channel remains a vital component of
the adult vitamin gummies industry's value chain. With the surge in e-commerce
enterprises, there is significant potential for manufacturers to enhance their
profitability because online business operational costs are notably lower than
those of physical stores.
The increasing significance of
e-commerce platforms as a sales medium, offering not just products but also
services, is expected to be advantageous for the market. The convenience of
online shopping, including easy payment options through credit or debit cards
and doorstep delivery, is encouraging more consumers to opt for online
purchases over traditional shopping methods.
The Global Adult Vitamin Gummies Market is segmented
into product, application, regional distribution, and company.
Based on its product, the multi-vitamins category held
the largest market share in 2022. These products are primarily consumed by
adults and millennials and contain crucial nutrients like niacin (Vitamin B3),
folic acid, inositol, iodine, zinc, choline, as well as vitamins A, C, D, E,
B6, B12, H, and B5. These nutrients are primarily chosen for purposes such as
weight management, enhanced metabolic health, and strengthened immunity.
Furthermore, they incorporate herbal components like
glucosamine and echinacea, which facilitate joint fluid flow and reduce redness
and swelling, respectively. Due to these attributes, multi-vitamin gummies are
expected to attract consumers and have a positive impact on the market.
On the other hand, single vitamins are beneficial for
individuals facing nutrient deficiencies or specific disorders like beriberi
and pellagra. These products are recommended by the National Institutes of
Health (U.S.) for certain demographic groups, including pregnant women and
women dealing with anemia.
Based on application, the food supplements category
will experience a notable CAGR in the coming years. These products are
primarily used as supplements to rectify nutritional deficiencies and ensure
adequate nutrient intake for the human body.
The European Commission has implemented regulations to
ensure the proper labeling of products intended for use as food supplements.
This regulatory framework is anticipated to have a positive impact on market
growth during the forecast period. On the other hand, the segment related to
addressing vitamin deficiencies is projected to see a decline in market share
in the foreseeable future due to shifting consumer preferences towards
fortified food supplements containing essential nutrients.
Globally, healthcare professionals recommend vitamin E
supplements for maintaining the immune system, as they have demonstrated their
effectiveness as antioxidants.
Major companies operating in
Global Adult Vitamin Gummies Market are:
- Bayer Inc
- Pfizer Inc
- Pharmavite LLC
- Ferrara Candy Co
- Gemini Pharmaceuticals Inc
- Gimbal's Gummy Vitamin
- Santa Cruz Nutritionals
- Lonza Group AG
- Makers Nutrition LLC
- Nature's Bounty Co/The
- Nutra Solutions USA
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“The global adult vitamin gummies market is poised for
continued growth and innovation. As consumer preferences evolve, manufacturers
are adapting by offering personalized, transparent, and sustainable products.
The industry is embracing plant-based and CBD-infused options, expanding
e-commerce channels, and exploring innovative ingredients and delivery formats.
Collaborations with health and wellness influencers and professionals are also
shaping the market's future. As the trends continue to unfold, the global adult
vitamin gummies market will remain a dynamic and vibrant segment within the
broader health and wellness industry,” said Mr. Karan Chechi, Research Director
with TechSci Research, a research-based management consulting firm.
“Adult Vitamin Gummies Market By Product
(Single Vitamins, Multi-Vitamins, Type III & Others), By Application (Food
Supplements, Vitamin Deficiency, Weight Management, Immunity, Others), By Region, By Competition Forecast & Opportunities, 2018-2028F”, has evaluated
the future growth potential of Global Adult Vitamin Gummies Market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges, and opportunities in Global Adult Vitamin Gummies Market.
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