Dry Shampoo Market to Grow with a CAGR of 6.3% through 2028
Growing demand
for convenient hair care products, and the increasing prevalence of hair
problems are factors driving the global dry shampoo market in the forecast
period 2024-2028.
According to
TechSci Research report, “Dry Shampoo Market – Global Industry Size, Share,
Trends, Competition Forecast & Opportunities, 2028”, the Global Dry
Shampoo Market stood at USD4.46 billion in 2022 and is anticipated to grow with
a CAGR of 6.3% in the forecast period, 2024-2028. The global dry shampoo market
is a rapidly evolving segment within the beauty and personal care industry. Dry
shampoo offers a convenient and waterless alternative to traditional hair
washing, catering to modern lifestyles characterized by busy routines and
environmental awareness. The market's growth is driven by factors such as
changing consumer preferences, the rise of sustainable beauty practices, and
technological advancements. Dry shampoo formulations have expanded beyond oil
absorption to encompass various benefits, including styling enhancements and
customization. The market also showcases gender-inclusive products tailored to
both men and women. Online sales have emerged as a dominant distribution
channel, supported by digital marketing strategies and e-commerce platforms. As
consumers prioritize convenience, sustainability, and effective haircare
solutions, the global dry shampoo market continues to reshape the beauty
landscape with innovative products that align with modern trends and
preferences.
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With the changing
lifestyles and the pursuit of convenience have fueled the demand for efficient
solutions. Dry shampoo has gained popularity as it addresses these needs,
providing a convenient method to refresh hair and combat excess oil without the
time-consuming process of traditional washing. This trend aligns with the
modern consumer's preference for products that seamlessly integrate into their
busy routines while still maintaining the appearance and feel of clean hair. As
consumers continue to seek ways to optimize their daily schedules, the
convenience offered by dry shampoo positions it as a go-to solution for those
who value effectiveness and time-saving measures in their haircare routines.
Moreover, the
rise of male grooming has ushered in a new era of gender-inclusive beauty
products, presenting fresh opportunities for market expansion. Dry shampoo,
once primarily associated with women, is evolving to meet men's haircare
requirements. Tailored formulations designed for men's specific needs, such as
oil control and texture enhancement, have gained significant traction in the
market. This trend aligns with shifting societal norms, where men are
increasingly embracing personal care routines. Brands that cater to male
consumers with dry shampoo options have tapped into a growing segment,
diversifying their offerings and contributing to market growth. As male
grooming continues to gain prominence, the dry shampoo market stands as a prime
example of inclusivity, meeting the demands of all genders while driving
innovation and expansion.
The evolution of
dry shampoos goes beyond mere oil absorption, as brands innovate to create
multi-functional products that cater to diverse hair needs. These formulations
now offer styling advantages, including added volume, texture, and hold. This
trend aligns with consumers' desire for versatile haircare solutions that not
only refresh but also enhance the appearance and manageability of their hair.
As a result, dry shampoos have become go-to products for those seeking
efficient ways to achieve desired hairstyles and looks, saving time while
elevating their overall haircare routine. The market's shift towards
multi-functional dry shampoos reflects brands' responsiveness to consumer
demands for products that offer a holistic and effective approach to hair
maintenance and styling.
Additionally, innovations
in dry shampoo formulations have sparked a wave of creativity in the market.
Brands are consistently pushing the boundaries by introducing powder-based and
aerosol dry shampoos with advanced features. These formulations go beyond basic
oil absorption, encompassing attributes like volumizing, texturizing, and
efficient oil absorption. This diversification caters to the diverse
preferences and needs of consumers seeking specific outcomes for their hair. By
evolving beyond traditional functions, dry shampoos are becoming versatile
tools for achieving a range of styling and care goals. This innovation-driven
approach underscores brands' commitment to staying ahead of the curve and
providing consumers with tailored solutions that enhance their haircare
routines while accommodating their individual preferences.
The global dry
shampoo market is segmented into type, function, distribution channel, regional
distribution, and company.
Based on type the
market is segmented into spray, powder, foam.
The
powder segment is emerging as the fastest-growing category in the global dry
shampoo market. Characterized by its lightweight, waterless formulation, powder
dry shampoo is gaining rapid traction due to its natural ingredients and
eco-friendly appeal. This segment's growth is driven by consumers seeking
sustainable and convenient haircare solutions that offer oil absorption while
aligning with their environmental values. The powder format's versatility,
coupled with its ability to cater to a diverse range of hair types, textures,
and colors, positions it as a standout contender in the evolving landscape of
dry shampoo preferences.
Based
on function the market is segmented into anit-dandruff, color protection, haor
loss protection, daily care.
Based
on sales channel the market is segmented into online, offline
Based
on region the market is segmented into five regions Asia Pacific, North
America, Europe, Middle East & Africa, and South America.
Major companies
operating in Global Dry Shampoo Market are:
- Procter
& Gamble Company
- Kao
Corporation
- The
Estée Lauder Companies
- Shiseido
Company Ltd.
- L’Oreal
SA
- Henkel
AG & Co. KGaA
- Revlon
Inc.
- Church
& Dwight Co, Inc.
- Unilever
- Coty
Inc.
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“The global dry
shampoo market is a dynamic and rapidly expanding segment within the beauty
industry. Driven by changing lifestyles, water scarcity concerns, and consumer
preferences for convenience and sustainability, the market has witnessed
remarkable growth. Innovations in formulations, including powder-based and
aerosol options with multifunctional benefits, cater to varying hair needs. The
rise of male grooming, online sales dominance, and the incorporation of natural
ingredients are shaping market trends. Challenges such as residue and proper
application techniques are being addressed alongside the development of
gender-inclusive and eco-friendly products. As technology integrates into
haircare and customization gains prominence, the future of the global dry
shampoo market remains promising, reflecting a blend of modern beauty ideals
and effective self-care practices.,” said Mr. Karan Chechi, Research Director
with TechSci Research, a research-based management consulting firm.
“Dry Shampoo Market By
Type (Spray, Powder, Foam), By Function (Anit-Dandruff, Color Protection, Haor
Loss Protection, Daily Care), By Distribution Channel (Online, Offline), By Region, By Competition Forecast &
Opportunities, 2018-2028F”, has evaluated the future growth
potential of global dry shampoo market and provides statistics &
information on market size, structure, and future market growth. The report
intends to provide cutting-edge market intelligence and help decision makers
take sound investment decisions. Besides, the report also identifies and
analyzes the emerging trends along with essential drivers, challenges, and
opportunities in the global dry shampoo market.
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