Press Release

ASEAN Fruit & Vegetables Juices Market is Fueled by the growing availability of fruit and vegetable juices During the Forecast Period

The ASEAN Fruit & Vegetable Juices market thrives with diverse flavors, health focus, urbanization, convenience, and packaging innovation, catering to evolving consumer preferences and lifestyles.


According to the TechSci Research report, “ASEAN Fruit & Vegetables Juices Market–Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, Consumers in the ASEAN region are becoming increasingly health conscious and are looking for beverages that are good for their health. Fruit and vegetable juices are a good source of vitamins, minerals, and antioxidants, and they can help to boost the immune system and reduce the risk of chronic diseases. The ASEAN region is undergoing rapid urbanization, with more and more people moving to cities. This is leading to a change in dietary habits, as urban consumers are more likely to consume packaged foods and beverages, such as fruit and vegetable juices.

Consumers in the ASEAN region are becoming wealthier, and they are spending more money on food and beverages. This is creating a growing market for premium fruit and vegetable juices. Moreover, consumers in the ASEAN region are becoming more and more busy, and they are looking for convenient and on-the-go food and beverage options. Fruit and vegetable juices are a good option for busy consumers who are looking for a healthy and refreshing drink.


There is a growing availability of fruit and vegetable juices in the ASEAN region. This is due to the expansion of supermarkets and convenience stores, as well as the growth of online retailers. Governments in the ASEAN region are promoting the consumption of fruit and vegetable juices as part of their efforts to improve public health. This is leading to increased funding for research and development, as well as awareness campaigns.


The rise of e-commerce is making it easier for consumers to purchase fruit and vegetable juices online. This is opening up new opportunities for businesses to reach a wider audience. The ASEAN region is characterized by its cultural diversity, and this is reflected in the variety of flavors and ingredients that consumers appreciate. Businesses can capitalize on this by offering fruit and vegetable juice blends that cater to local taste preferences and showcase regional produce.


The expansion of modern retail formats, such as supermarkets and convenience stores, is making it easier for consumers to access a wide range of beverages, including fruit and vegetable juices. Additionally, the growth of e-commerce platforms is providing new distribution channels for businesses to reach a broader customer base. Sustainability concerns are influencing consumer purchasing decisions across various industries, including food and beverages. Brands that emphasize sustainable sourcing, eco-friendly packaging, and ethical practices are gaining favor among environmentally-conscious consumers.


Innovative packaging designs, such as resealable pouches, transparent bottles showcasing vibrant colors, and unique bottle shapes, are capturing consumer attention. Creative marketing campaigns that highlight the nutritional benefits and taste experiences of fruit and vegetable juices are also contributing to market growth.


Emphasis on locally sourced ingredients is gaining traction as consumers show interest in supporting local farmers and reducing the carbon footprint associated with long supply chains. Businesses that integrate local sourcing into their operations can tap into this trend.


ASEAN countries are popular tourist destinations, attracting visitors from around the world. Hotels, restaurants, and cafes are incorporating fruit and vegetable juices into their menus to cater to health-conscious travelers seeking authentic and nutritious experiences. While some ASEAN countries have well-established fruit and vegetable juice markets, others are still relatively untapped. Companies can explore opportunities in these emerging markets by tailoring their products to suit local preferences and addressing specific market gaps.


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The organic juices segment is gaining substantial traction within the ASEAN fruits and vegetables juices market. As consumer awareness of health and sustainability rises, there is a growing preference for products that align with these values. Organic juices, produced without synthetic pesticides or additives, resonate with health-conscious consumers seeking cleaner, more natural options. This segment offers benefits like higher nutrient content and potential environmental advantages, appealing to those mindful of their well-being and the planet.

 

Government initiatives promoting organic farming and consumer education further support this growth. While still a niche, the organic juices market is expanding due to increasing demand for premium and healthier beverages. Companies are capitalizing on this trend by sourcing organically grown fruits and vegetables, transparently labeling their products, and emphasizing ethical and sustainable practices. As consumer preferences continue to evolve, the organic juices segment is poised to continue its upward trajectory in the ASEAN market.


Key market players operating in the ASEAN fruits & vegetables juices market include:

  • PepsiCo, Inc.
  • The Coca Cola Company
  • Tipco Foods Public Company Limited
  • Unilever Indonesia
  • Barkath CO-RO Manufacturing Sdn Bhd
  • Vietnam Dairy Products JSC Company
  • Malee Group Public Company Limited
  • Malaysia Dairy Industries Pte Ltd
  • Uni-President (Thailand) Co Ltd.
  • Del Monte Pacific Limited


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“The ASEAN fruit and vegetable juices market is propelled by health and wellness trends, demand for functional beverages, clean label preferences, urbanization, and rising disposable incomes. Cultural diversity, evolving retail landscapes, government health initiatives, and sustainability concerns drive consumer choices. Innovative packaging and marketing strategies, local sourcing emphasis, tourism, and emerging markets offer further growth opportunities. These multifaceted drivers are shaping the market's trajectory, highlighting the region's increasing appetite for nutritious and convenient beverage options.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.


“ASEAN Fruit & Vegetables Juices Market, By Product Type (Fruit Juice, Vegetable Juice), By Nature (Conventional vs Organic), By Sales Channel (Supermarkets/Hypermarkets, Speciality Stores, Grocery Stores, E-commerce, Others (Departmental Stores, etc.), By Region, By Competition Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of the ASEAN fruit & vegetables juices market and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of fruit & vegetables juices in ASEAN countries.


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Relevant Reports

ASEAN Fruit & Vegetables Juices Market, By Product Type (Fruit Juice, Vegetable Juice), By Nature (Conventional vs Organic), By Sales Channel (Supermarkets/Hypermarkets, Speciality Stores, Grocery Stores, E-commerce, Others (Departmental Stores, etc.), By Region, By Competition Forecast & Opportunities 2018-2028F

Consumer Goods and Retail | Sep, 2023

The ASEAN Fruit & Vegetable Juices market thrives with diverse flavors, health focus, urbanization, convenience, and packaging innovation, catering to evolving consumer preferences and lifestyles.

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