The potential to make profits varies radically across a company's customer base, and different customers or patients can have completely different requirements and behaviour. In order to develop a profound customer strategy recognizing just the simple averages may not capture the preferences of either your patients or the stakeholders as a whole therefore understand the different segments of patients is extremely important.
We share our clients' ambitions. We work to understand their reality and deliver true results—focusing on strategic decisions and practical actions. And we align our incentives with our clients' objectives, so they know we're in it together.