Latest Insights

Why should Every Retailer Opt for Mystery Shopping Program?

Consulting | Oct, 2021

Retailers, market research companies, and consumer watchdogs conduct mystery shopping programs to check the quality of service in brick-and-mortar environments such as retail stores, restaurants, bank branches, and so on

How to Develop Successful Brand Tracking Strategy?

Consulting | Oct, 2021

Brand tracking studies primarily focus on financial metrics to determine the ROI of brand-building initiatives to measure the success of the brand.

How is Advanced Analytics Changing the Future of Business?

Consulting | Oct, 2021

Advanced analytics encompasses mature techniques such as process automation, machine learning, predictive modeling, etc. Data scientists often leverage advanced analytics tools to help an organization become more responsive in critical decision making

How Can Digital Mention Analytics Influence Brand Marketing Strategies?

Consulting | Oct, 2021

Social media outreach does not simply end with creating and posting content on digital platforms. On the contrary, the real work starts when marketers need to track whether the content has been well-received or how they stack up against competitors.

How Could Energy Crisis in Europe, UK, and China Impact India?

Consulting | Oct, 2021

While "Sorry out of signs" has become ubiquitous at petrol stations in different parts of the United Kingdom, unprecedented power cuts in Northern China have left millions of homes and industries without electricity. At the same time, the skyrocketing energy prices across Europe are breaking records. The big multi-continental energy crunches are spilling into economic forecasts, supply chains, and beyond.

How to Optimize your Marketing Campaigns?

Consulting | Oct, 2021

Brands design marketing campaigns to promote a specific endeavour, create awareness of the organization, or simply attract new customers. Campaign assessment surveys offer brands a 360-degree view of how marketing efforts affect brand value by analyzing metrics such as brand awareness, perception, purchase intent, and more.

How Can Audience Analysis Help in Brand Growth?

Consulting | Oct, 2021

An audience survey plays a vital role in doing business and performing audience analysis can help the brands to reach their potential consumers.

Mercedes Benz Leading Customer Satisfaction in European Bus Market

Automotive | Sep, 2021

In 2021, the user penetration in European buses is approximately 10.2% and is expected to reach 10.4% by 2025. In an aided-brand recall, Mercedes-Benz proved to be the most popular bus brand in Europe.

How to Develop a Successful Product?

Consulting | Sep, 2021

Businesses across the world experienced a shockwave of changes in 2020 due to the disruptions caused by the coronavirus pandemic. Amidst the rapidly transforming business ecosystem and accelerating digital adoption, product development companies are striving to develop new and innovative solutions to meet future demands.

Product Review: iPhone 13 Mini, iPhone 13, iPhone Pro, iPhone 13 Pro Max

ICT | Sep, 2021

Apple unveiled the hugely anticipated iPhone13 series, and it has already created plenty of buzz among tech-lovers. With upgraded cameras, a new Cinematic mode, extended battery life, elegant and minimal design, optimized displays, and satellite communication features, it seems like Apple has spared no expense to curating the latest series

How to Price a Product?

Consulting | Sep, 2021

Product pricing strategy is both an art and science. While under-pricing the product can result in losses and project the brand as cheap and unreliable, overpricing can risk the product's affordability for the target audience.

Impact of Ford’s Exit on Indian Automotive Industry Market Share

Automotive | Sep, 2021

Ford Motor Company has decided to exit from the Indian automotive industry and cease the production of cars in its manufacturing units located at Maraimalai Nagar and Sanand.

Mental Health Awareness in Post-pandemic Era

Healthcare | Sep, 2021

As per the latest report by the USA Centers for Disease Control & Prevention (CDC), the number of people with symptoms of anxiety or depressive disorder increased from 36.4-41.5% between August 2020 and February 2021, majorly due to the COVID-19 pandemic.

Top 5 Residential Electric Vehicle Charging Stations in the USA

Automotive | Sep, 2021

According to the International Energy Agency, around 1.8 million vehicles were registered in the USA in 2020, nearly three times as many as in 2016. By 2030, the number of EVs on USA roads is anticipated to reach more than 18.7 million

Why does America Need to Invest in Stormwater Management Solutions?

Water and Waste Management | Sep, 2021

According to a Stanford research study, exacerbating rainfall owing to climate change has caused flood damages worth USD75 billion from 1991-2021 in the USA.

Top 5 Best Portable Power Stations in the United States

Power | Sep, 2021

Whether you want an emergency power source backup for unexpected power outages or camping in a remote area, portable power stations are the best option.

Why Europe Needs Anti-Money Laundering Software ?

ICT | Sep, 2021

Despite the toughest laws on money laundering, huge sums of money of illegal origin are channeled into the regular economy. Some of the EU members states have been too lax in supervising and scrutinizing suspicious financial transactions. Now, the European Commission has prepared a comprehensive reform plan to tackle the rising money laundering problem by monitoring and auditing large transnational financial institutions that are a potential risk.

How is Artificial Intelligence Heating Up Precision Medicine Market?

Healthcare | Sep, 2021

According to a scientific paper published in the European Journal of Human Genetics, approx. 300 million people (around 3.5-5.9%) are living with rare diseases, out of which 72% are genetic, and of those 70% start in childhood.

Innovation Changing the Face of Electric Motors

Power | Sep, 2021

Electric motors are ubiquitous, providing mechanical energy to every electronic item that makes our lives easier. While electric motors are being used for decades now, there is still room for improvement in terms of technology and efficiency in order to conserve energy.

EU Regulations Boosting Battery Recycling Industry

Automotive | Aug, 2021

With the emerging need for electrification, batteries are about to become new “gold” in Europe. The European Union’s goal of becoming climate neutral by 2050 would only be accomplished if batteries start replacing oil for generating power. However, batteries could add to pollution if not properly re-used and recycled, or ethically sourced or produced with clean energy. Can EU new battery law lead to sustainable future and boost recycling industry?