Zero Turn Mowers Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Horsepower (Less Than 25 Hp, More Than 25 Hp), By Product Type (Less than 50 inches, 50-60 inches, More than 60 inches), By Application (Commercial, Residential), By Region, and By Competition 2018-2028

Market Overview

The global zero-turn mowers market has valued at USD 1.12 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 6.48% through 2028. The global zero-turn mowers market represents a dynamic and steadily growing segment within the broader lawn care equipment industry. Zero-turn mowers are characterized by their exceptional maneuverability, which allows for precise and efficient lawn maintenance. This market has gained prominence due to the increasing emphasis on landscaping aesthetics and the need for both residential and commercial users to efficiently manage large outdoor spaces.

• Residential and Commercial Demand: The market caters to a diverse customer base, encompassing both residential and commercial users. In the residential sector, homeowners with sizable lawns seek the convenience and efficiency offered by zero-turn mowers, while commercial users, including landscaping companies and golf courses, rely on these machines for professional grounds maintenance.
• Technological Advancements: Manufacturers are continually innovating to enhance mower performance and user experience. Technological advancements include GPS navigation systems for precise mowing patterns, mobile app connectivity for remote monitoring and control, and telematics systems that provide maintenance alerts and performance data.
• Electric Models on the Rise: With growing environmental consciousness, electric zero-turn mowers are gaining traction. They offer emissions-free operation, reduced noise levels, and lower maintenance requirements. Manufacturers are investing in battery technology to improve the range and affordability of electric models.
• North America Dominance: North America has emerged as a dominant force in the global market, driven by a strong landscaping culture, a robust residential market, and a thriving commercial landscaping industry. Manufacturers in the region have played a pivotal role in product innovation and diversification.
• Challenges and Opportunities: Challenges include price sensitivity among consumers, terrain constraints, and competition. However, opportunities abound in expanding into emerging markets and addressing environmental concerns through electric models.

Key Market Drivers

Growing Emphasis on Lawn Aesthetics and Landscaping:

One of the primary drivers fueling the global zero-turn mower market is the increasing emphasis on lawn aesthetics and landscaping. A well-maintained and visually appealing lawn has become a status symbol and source of pride for homeowners. This trend has led to a rising demand for efficient and precise lawn care equipment, such as zero-turn mowers. These mowers offer exceptional maneuverability, allowing users to achieve professional-quality lawn maintenance, including precise trimming, striping, and patterned mowing. As homeowners invest in enhancing their outdoor spaces, the demand for zero-turn mowers continues to surge.

Advancements in Technology and Features:

The incorporation of advanced technology and features into zero-turn mowers is driving market growth. Manufacturers are constantly innovating to improve the user experience and mower performance. Some key technological advancements include GPS navigation systems, mobile app connectivity, telematics, and enhanced ergonomic designs. GPS navigation enables automated mowing patterns, reducing overlap and ensuring uniform coverage. Mobile apps allow users to monitor and control their mowers remotely, enhancing convenience. Telematics systems provide maintenance alerts and performance data, allowing for proactive maintenance and extending the lifespan of mowers. These technological advancements make zero-turn mowers more attractive to both residential and commercial users.

Efficiency and Time Savings:

Zero-turn mowers are known for their exceptional efficiency and time-saving capabilities. Commercial users, such as landscaping companies and groundskeepers, rely on zero-turn mowers to complete tasks quickly and efficiently. These mowers can cover larger areas in less time compared to traditional riding mowers or walk-behind mowers. This increased productivity translates into cost savings for businesses, making zero-turn mowers a valuable investment. Moreover, residential users also appreciate the time-saving benefits, as they can maintain their lawns more efficiently, leaving them with more leisure time.

Commercial Landscaping and Professional Use:

The commercial landscaping sector plays a significant role in driving demand for zero-turn mowers. Landscaping companies, golf courses, municipalities, and other professional entities rely on zero-turn mowers for maintaining large and complex properties. These mowers offer the agility and precision required for tasks like pattern mowing, sports field maintenance, and creating intricate lawn designs. As the commercial landscaping industry continues to grow globally, the demand for commercial-grade zero-turn mowers is expected to rise steadily.

Expanding Residential Market:

The residential market for zero-turn mowers is expanding rapidly. Homeowners are increasingly recognizing the benefits of these mowers for achieving professional-quality lawn care. Zero-turn mowers are now available in a wide range of models and price points, making them accessible to a broader consumer base. The ease of use, speed, and precision they offer have made them popular choices for residential lawn maintenance. Additionally, manufacturers are actively marketing their zero-turn mowers to residential users, contributing to the market's growth in this segment.

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Key Market Challenges

Price Sensitivity and Cost Factors:

One of the significant challenges facing the zero-turn mower market is price sensitivity among consumers. Zero-turn mowers, particularly high-end commercial models, can be expensive. The cost includes not only the initial purchase price but also ongoing expenses like maintenance, fuel, and replacement parts. As a result, price-conscious consumers may opt for less expensive alternatives like traditional riding mowers or push mowers. Manufacturers need to address this challenge by offering a range of models at different price points and emphasizing the long-term cost-effectiveness of zero-turn mowers.

Limited Versatility and Terrain Constraints:

Zero-turn mowers excel in flat, open areas with minimal obstacles. However, they may not be suitable for properties with steep slopes, dense tree cover, or uneven terrain. Operating zero-turn mowers on challenging landscapes can be risky, potentially leading to accidents or damage to the mower. This limitation restricts the market's growth in regions with hilly or rugged terrain. Manufacturers must work on developing models with improved stability and adaptability to a broader range of landscapes.

Battery Technology and Electric Models:

While electric zero-turn mowers offer eco-friendly and noise-reducing benefits, they face challenges related to battery technology. The limited range of battery-powered mowers can be a concern for users with large properties. Charging times and the availability of charging infrastructure are also issues that need to be addressed. Furthermore, the initial cost of electric zero-turn mowers is often higher than their gas-powered counterparts. Manufacturers must invest in battery technology research and development to enhance the performance, range, and affordability of electric models.

Competition and Market Saturation:

The zero-turn mower market is becoming increasingly competitive, with numerous manufacturers entering the fray. This competition can lead to price wars and margin pressures. Moreover, the market in certain regions may be approaching saturation, leaving limited room for growth. Manufacturers must focus on product differentiation, innovation, and expanding into untapped markets to maintain a competitive edge.

Environmental Concerns and Emissions Standards:

Environmental regulations and emissions standards are becoming more stringent in many regions. Gas-powered zero-turn mowers emit pollutants, including carbon monoxide and hydrocarbons. Meeting these emissions standards while delivering the necessary power and performance can be challenging for manufacturers. Additionally, as environmental awareness grows, consumers may favor electric or battery-powered alternatives, putting pressure on manufacturers to transition to greener technologies.

Key Market Trends

Increasing Demand for Residential Zero-Turn Mowers:

Residential zero-turn mowers are witnessing a surge in demand, primarily due to the growing trend of homeowners investing in lawn care equipment. These mowers offer exceptional maneuverability, allowing homeowners to efficiently maintain their lawns with precision and speed. As more individuals seek to achieve professional-quality lawn maintenance, residential zero-turn mowers are becoming a popular choice.

Advancements in Electric Zero-Turn Mowers:

The market is experiencing significant advancements in electric zero-turn mowers. With a growing emphasis on sustainability and reducing emissions, electric zero-turn mowers are gaining traction. Manufacturers are developing lithium-ion battery-powered models that provide emissions-free operation, reduced noise levels, and lower maintenance requirements. These electric mowers are also quieter, making them suitable for residential use without disturbing neighbors.

Commercial Landscaping and Professional Use:

The commercial landscaping sector continues to drive demand for zero-turn mowers. These machines are favored by lawn care professionals and landscaping companies for their efficiency and speed in handling large properties. Landscapers appreciate the ability to complete tasks quickly, resulting in higher productivity and cost-effectiveness. As the landscaping industry expands globally, the demand for commercial-grade zero-turn mowers is expected to rise.

Integration of Technology and Connectivity:

Manufacturers are incorporating advanced technology into zero-turn mowers to enhance user experience and productivity. This includes features like GPS navigation, mobile app connectivity, and telematics. GPS navigation systems enable precise mowing patterns, reducing overlap and saving time. Mobile apps allow users to monitor and control their mowers remotely, making operation more convenient. Telematics systems provide maintenance alerts and performance data, enabling proactive maintenance and improving mower longevity.

Market Expansion in Emerging Economies:

The zero-turn mower market is expanding into emerging economies, driven by rising disposable incomes, urbanization, and a growing emphasis on lawn aesthetics. As more individuals in countries like India, China, Brazil, and South Africa invest in landscaping and lawn maintenance, the demand for zero-turn mowers is on the rise. Manufacturers are keen to tap into these emerging markets by offering affordable and efficient models tailored to local needs.

Segmental Insights

Horsepower Insights

Less Than 25 Hp segment dominates in the global zero turn mowers market in 2022. This segment encompasses zero-turn mowers equipped with engines producing less than 25 horsepower. These mowers are often smaller in size and are typically favored for residential use and smaller commercial applications. They are well-suited for maintaining lawns and gardens in residential properties, as well as for smaller-scale landscaping projects. Zero-turn mowers with lower horsepower are known for their efficiency in navigating tight spaces, making them ideal for suburban lawns and yards with numerous obstacles.

On the other hand, zero-turn mowers with more than 25 horsepower engines are characterized by their higher power output and larger cutting decks. These mowers are designed for heavy-duty commercial and industrial applications. They excel in managing vast areas, such as golf courses, sports fields, municipal parks, and large estates. The extra power enables them to handle tough, thick grass and tackle demanding mowing tasks with ease. They also typically offer greater speed and cutting width, which significantly improves productivity for professional landscapers and groundskeepers.

Product Type Insights

Less than 50 inches segment dominates in the global zero turn mowers market in 2022. This segment represents zero-turn mowers with narrower cutting decks, typically measuring less than 50 inches in width. These compact mowers are designed for residential use and smaller-scale commercial applications. They are well-suited for maintaining lawns, gardens, and properties with limited space. Zero-turn mowers with smaller cutting decks offer exceptional maneuverability and agility, making them ideal for navigating tight spaces, maneuvering around obstacles, and achieving precise lawn care in residential settings.

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Regional Insights

North America dominates the global zero turn mowers market in 2022. North America has a well-established culture of landscaping and lawn care, with an emphasis on maintaining well-manicured lawns and outdoor spaces. This cultural preference for lush and aesthetically pleasing landscapes has driven a high demand for efficient and precise lawn care equipment, including zero-turn mowers. Homeowners and commercial users in North America prioritize lawn maintenance, which has resulted in a significant market for these machines.

The residential segment is a major driver of the zero-turn mower market in North America. Many homeowners in the United States and Canada have large lawns and yards, making traditional push mowers or even riding mowers less practical. Zero-turn mowers, with their exceptional maneuverability and ability to handle large areas efficiently, have become a popular choice for residential lawn maintenance. This demand has fueled the growth of the market in North America.

North America boasts a thriving commercial landscaping and groundskeeping industry. Landscaping companies, golf courses, municipalities, and other professional entities require high-performance lawn care equipment to maintain vast and intricate outdoor spaces. Zero-turn mowers' ability to deliver precision and efficiency has made them indispensable tools for commercial landscaping professionals. The demand from this sector has further solidified North America's dominance in the market.

North American manufacturers have been at the forefront of product innovation and technological advancements in the zero-turn mower industry. Companies in the region have invested heavily in research and development to enhance mower performance, comfort, and user experience. These innovations have contributed to the attractiveness of zero-turn mowers to both residential and commercial users, further driving market growth.

Recent Developments

• In December 2021: Ego announced the launch of the ZT5207L 52" cut zero turn, which will include 6 of their new BA6720T 12-amp hour batteries. The product is expected to have a run time of about 340 minutes on a single charge and is capable of effectively cutting up to 1,900 square meters.
• In November 2021: Dixie Chopper unveiled the "SS" model, a new powerful engine configuration in its new product line. It is anticipated that this model will offer both business and residential customers better performance, power, and speed.
• In March 2021: The Z500 series and Z365R were launched as part of John Deere's most recent zero turn mower product line. The mowers provide a straightforward operating system and practical solutions for a wide range of residential lawn care tasks.

Key Market Players

• Deere & Company
• Toro Company
• Husqvarna Group
• MTD Products, Inc.
• Ariens Company
• Briggs & Stratton Corporation
• Robert Bosch GmbH
• Textron Inc.
• Altoz
• Brookfield Property Partners L.P. (STIGA SpA)

Report Scope:

In this report, the Global Zero Turn Mowers Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Zero Turn Mowers Market, By Horsepower:

o   Less Than 25 Hp

o   More Than 25 Hp

• Zero Turn Mowers Market, By Product Type:

o   Less than 50 inches

o   50-60 inches

o   More than 60 inches

• Zero Turn Mowers Market, By Application:

o   Commercial

o   Residential  

• Zero Turn Mowers Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  Germany

§  France

§  United Kingdom

§  Italy

§  Spain

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Asia-Pacific

§  China

§  India

§  Japan

§  South Korea

§  Australia

o   Middle East & Africa

§  Saudi Arabia

§  UAE

§  South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Zero Turn Mowers Market.

Available Customizations:

Global Zero Turn Mowers Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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