Vietnam Lipid Market By Phase (Clinical, Pre-Clinical, And Others), By Application (Food & Beverages, Pharmaceuticals, Nutrition & Supplements, And Others), By Product (Triglycerides, Phospholipids, Sphingolipids, Ionizable Lipids and Others), By Region, Competition, Forecast and Opportunities, 2020-2030F

Market Overview

The Vietnam Lipid Market was valued at USD 124.32 million in 2024 and is expected to reach USD 189.44 million by 2030, with a CAGR of 7.23% during the forecast period. 

The Vietnam lipid market is driven by several key factors, including rising awareness of the importance of heart health, increasing incidences of lifestyle-related diseases, and growing consumer demand for functional foods and supplements. As the population becomes more health-conscious, there is a heightened focus on managing cholesterol levels, which is driving demand for lipids used in dietary supplements, functional foods, and medical products.

The aging population and the rise in chronic conditions like obesity, cardiovascular diseases, and diabetes are contributing to the market’s growth. Cardiovascular disease (CVD), which encompasses strokes and ischemic heart disease, accounts for 31% of deaths in Vietnam. Lung and liver cancers are the next leading causes, following closely behind. The growing awareness of the benefits of omega-3 and omega-6 fatty acids, as well as the use of lipids in skin care products, further supports the market expansion. As disposable incomes rise, consumers are increasingly willing to invest in health-enhancing lipid products, driving market growth.

Key Market Drivers

Growing Health Consciousness and Awareness

The growing health awareness among Vietnam’s population is a major driver of the lipid market. The country’s population has surpassed 100 million, with Ho Chi Minh City and Hanoi together home to more than 17 million residents. As urbanization accelerates and the middle class expands, people are becoming more aware of the connection between diet, lifestyle, and overall health. National nutrition guidelines promote fish and healthy fats, while international recommendations suggest about 250 mg/day of EPA+DHA for adults.

With this awareness, more individuals are choosing healthier food options and dietary supplements, especially those containing lipids such as omega-3 and omega-6 fatty acids. These products are easily available through nationwide pharmacy chains and modern retail outlets across major cities. Known for their cardiovascular benefits, omega-3s help reduce heart disease risk and improve cholesterol levels. Clinical use often ranges from 1–4 g/day of omega-3s for lipid management, showing measurable reductions in triglycerides.

As obesity, diabetes, and heart disease increase, affecting over 4 million Vietnamese consumers, they are seeking preventive health solutions and lifestyle improvements. This has driven the rise of functional foods fortified with beneficial lipids. The country’s long coastline and strong seafood base have enabled domestic processors to expand omega-3–fortified product ranges in urban supermarkets.

Public awareness campaigns on healthy fats and balanced nutrition continue to support market growth. Schools, workplaces, and community clinics now include nutrition screenings and lipid panels in regular checkups. This trend is especially strong in urban centers, where health education is more widespread and consumers are more willing to spend on supplements and fortified foods available through thousands of pharmacies and grocery outlets in Ho Chi Minh City and Hanoi.

Increase in Chronic Diseases and Lifestyle-Related Conditions

The rise in chronic diseases and lifestyle-related conditions, including cardiovascular diseases, diabetes, and obesity, has significantly contributed to the growth of the lipid market in Vietnam. These diseases are often linked to poor diet, lack of exercise, and an increasing reliance on processed foods. In particular, cardiovascular disease has emerged as a major health concern due to the high consumption of unhealthy fats and the growing prevalence of smoking and sedentary lifestyles.

It is estimated that non-communicable diseases (NCDs) account for 72% of the mortality burden and 66% of the disease burden in Vietnam, with major contributors including cardiovascular diseases (CVDs), cancer, diabetes, hypertension, and chronic obstructive pulmonary disease (COPD). The most prevalent NCDs in Vietnam are cardiovascular diseases (such as hypertension and coronary artery disease), diabetes, cancer, and chronic respiratory diseases (such as COPD). The rise in the prevalence of hypertension and diabetes in Vietnam has been particularly concerning, driven by factors such as rapid economic development, population aging, urbanization, and changes in dietary habits and lifestyle.  

As these conditions become more widespread, demand for lipid-based products to help manage them has increased. Omega-3 and omega-6 fatty acids, for example, are known to help reduce cholesterol levels, improve heart health, and prevent cardiovascular diseases. In response to these growing health concerns, consumers are increasingly turning to dietary supplements and fortified food products containing these beneficial lipids to manage their health and prevent disease. This trend is further amplified by the healthcare sector, which emphasizes the importance of balanced diets and preventive measures to address health challenges driven by lifestyle choices.

Rising Demand for Functional Foods and Supplements

The growing demand for functional foods and dietary supplements in Vietnam is another significant driver of the lipid market. In January 2022, Bayer Vietnam has officially introduced its latest prenatal multivitamin, manufactured in France, designed for women who are planning to conceive, pregnant, or breastfeeding.

As consumers become more proactive about their health, they are turning to functional foods that offer specific health benefits beyond basic nutrition. Omega-3 fatty acids, commonly found in fish oils, flaxseeds, and walnuts, are highly valued for their ability to promote heart health, reduce inflammation, and enhance brain function. As a result, products such as omega-3 supplements, fortified oils, and lipid-enriched functional foods are becoming increasingly popular. The Vietnamese market is seeing a rise in the consumption of health-oriented food products, particularly among urban dwellers who are increasingly aware of the importance of maintaining a balanced, nutritious diet. The growing number of health-conscious individuals, especially among younger populations, is encouraging food manufacturers to develop innovative lipid-based products to improve overall well-being. This trend is anticipated to continue as consumers demand more health-focused products that can be easily integrated into their busy lifestyles.

Supportive Government Initiatives and Policies

Government initiatives and policies that promote health and nutrition are playing an essential role in driving growth in Vietnam's lipid market by shaping consumer awareness and formalizing standards for healthier diets, functional foods, and supplements. For instance, Vietnam’s National Nutrition Strategy for 2021 to 2030 with a vision to 2045 sets measurable diet-quality and risk-factor targets, such as increasing the proportion of adults who consume enough fruits and vegetables daily to 55 percent by 2025 and 70 percent by 2030, and reducing average salt intake among people aged 15 to 49 to below 8 grams per day by 2025 and below 7 grams per day by 2030, which supports demand for better-for-you formulations that often rely on higher-quality oils and lipid ingredients. The strategy also explicitly calls for developing regulations and guidelines on food labels and nutrition labels and strengthening education and counseling so people create demand for diverse, healthy, and nutritious foods, which can lift demand for premium, clearly labelled lipid-based products positioned around healthier fat profiles.

For instance, Vietnam’s Decree 43/2017/ND-CP on goods labeling requires mandatory label information for foods, and it also requires supplementary labeling in Vietnamese when mandatory information is missing or insufficient on imported goods, helping consumers make more informed choices and pushing brands toward higher compliance and transparency. Vietnam has also used fortification policy as a public-health lever that interacts directly with staple food vehicles where lipids are central, such as edible oils; for instance, WHO notes that Decree 09/2016/ND-CP regulates mandatory fortification and highlights why it matters by citing evidence gaps such as only 45 percent of households consuming iodised salt in the 2011 Multiple Indicator Cluster Survey and very high zinc deficiency among children and pregnant women. Together, these nutrition targets, labeling rules, and fortification-driven awareness efforts are increasing attention on healthier fat intake and product quality, thereby supporting higher demand for high-quality lipid ingredients used in functional foods and supplements in Vietnam.

Growing Influence of Western Lifestyle and Dietary Trends

The growing influence of Western lifestyles and dietary trends in Vietnam is also driving the lipid market. As Vietnam becomes more integrated into the global economy, many Western dietary habits, including the consumption of functional foods, health supplements, and nutrient-dense oils, are becoming increasingly popular. The Vietnamese population, particularly younger consumers in urban areas, is increasingly adopting Western-style diets, which emphasize healthy fats, lean proteins, and plant-based oils, including olive and coconut oil. The popularity of these oils, known for their health benefits, is promoting the demand for lipid-based products in the market. The rise of fitness culture, fueled by social media and global trends, has led many consumers to focus on maintaining a balanced diet that includes healthy fats, further accelerating the demand for lipid supplements and fortified foods. The Western influence on dietary preferences is driving the consumption of lipids, particularly those known for heart and brain health benefits.

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Key Market Challenges

High Cost of Lipid Supplements and Functional Foods

Another major challenge in the Vietnamese lipid market is the relatively high cost of lipid supplements and functional foods. Many lipid-based products, especially those containing high-quality omega-3 fatty acids and other essential lipids, tend to be more expensive than standard food items. The high cost is primarily due to the raw materials required for production, such as fish oil and plant-based oils, as well as the complex extraction and processing technologies used to produce concentrated forms of omega-3 and omega-6 fatty acids. As a result, lipid supplements and fortified foods often carry premium price tags that are out of reach for a significant portion of the population, particularly those in rural areas or from lower-income households.

Despite the growing middle class in Vietnam, a large segment of the population may still struggle to afford these products regularly. This cost barrier limits the overall reach and adoption of lipid-based products, as many consumers may not prioritise them because of the financial burden. For instance, while omega-3 supplements are known to offer multiple health benefits, their higher cost compared to standard vitamins or other less expensive alternatives might deter consumers from making them a regular part of their diet. More affordable, lower-quality alternatives on the market may not offer the same health benefits, further hindering the growth of the premium lipid market. To address this challenge, producers may need to reduce production costs, improve economies of scale, and offer more affordable lipid products, for example through government subsidies or health insurance coverage for certain health-promoting supplements.

Limited Accessibility in Rural and Remote Areas

The limited accessibility of lipid-based products, especially in rural and remote areas of Vietnam, is a significant challenge for the market. Although urban centers like Ho Chi Minh City and Hanoi are experiencing a boom in health-conscious consumers, rural areas still face barriers to product availability and healthcare access. In these regions, consumers often have limited access to specialized health products such as omega-3 supplements, fortified foods, and functional oils. The supply chain infrastructure in rural areas is less developed than in major cities, so retail outlets and pharmacies may not carry a wide variety of lipid-based products.

Local awareness campaigns promoting the benefits of these products are less widespread and less effective in rural regions, leading to low demand for lipid-based health products in these areas. Consumers in remote areas may lack the necessary information or access to purchase products, leaving the full potential of the lipid market untapped. Even if lipid-based products are available, they may be expensive or difficult to find, further limiting their adoption. To overcome this challenge, companies will need to enhance distribution networks to reach rural consumers, partner with local health authorities and community organizations to improve awareness, and consider developing region-specific products that are more affordable and accessible to these populations. Until these challenges are addressed, the market’s growth will remain constrained in areas outside of major cities.

Key Market Trends

Advancements in Lipid Extraction and Production Technologies

Technological advancements in lipid extraction and production are driving growth in Vietnam's lipid market. As research and innovation in lipid processing techniques advance, companies can now extract and produce high-quality lipids more efficiently, thereby improving bioavailability and product formulations. These innovations have made it easier to produce omega-3 and omega-6 fatty acids in more concentrated forms, which can be incorporated into a wide range of food and supplement products. In September 2020, Eisai Co., Ltd announced the establishment of a new pharmaceutical sales subsidiary in Ho Chi Minh City, Vietnam, called Eisai Vietnam Co., Ltd. ("Eisai Vietnam"). Eisai Vietnam is a wholly owned subsidiary of Eisai.

Advancements in extraction methods have enabled sourcing lipids from sustainable, cost-effective sources, reducing production costs and increasing the affordability of lipid-based products. This has contributed to the growing availability of functional food items and dietary supplements, further expanding the lipid market in Vietnam. With continued technological advancements, the market is poised for further growth, as companies capitalize on new extraction techniques and improve product offerings.

Increased Disposable Income and Urbanization

Vietnam’s economic growth, coupled with rising disposable incomes and rapid urbanization, is another crucial factor driving the lipid market. As the economy expands and living standards improve, more consumers are willing to spend on health-enhancing products, including lipid-based foods and supplements. This trend is particularly pronounced in urban areas such as Ho Chi Minh City and Hanoi, where a growing middle class has greater purchasing power and access to a wide variety of health products. As of 2020, the average household in Vietnam has a disposable income of VND113.6 million (USD 4,890), with per capita disposable income estimated at VND44.4 million (USD 1,910).

Although the Covid-19 pandemic caused a temporary setback, Fitch Solutions remains optimistic, forecasting that disposable incomes will continue to grow steadily over the medium term (2020-2024). Urbanization has also led to changing lifestyles, with more people adopting modern dietary patterns that prioritize convenience, such as fast food and processed meals. Consequently, demand for functional foods that provide health benefits has surged, making omega-3s and other beneficial lipids popular choices among health-conscious urban consumers. With rising disposable income, people are more likely to invest in premium, high-quality lipid-based supplements and food products to maintain optimal health and wellness. As Vietnam continues to experience economic growth and urban expansion, the lipid market is expected to continue thriving.

Segmental Insights

Phase Insights

Based on the Phase, the clinical segment is currently dominant, primarily due to growing demand for lipid-based dietary supplements, functional foods, and pharmaceutical products used to manage and prevent various health conditions. The clinical market focuses on providing scientifically backed, evidence-based lipid products that address specific health needs, such as heart health, diabetes management, and cognitive function. Lipid supplements, particularly omega-3 fatty acids, are widely recognised for reducing the risk of cardiovascular disease, lowering cholesterol levels, and supporting overall brain health, making them popular in clinical settings. With an aging population in Vietnam and rising rates of lifestyle-related diseases, the demand for these clinically proven lipid-based products has increased significantly.

Healthcare providers in Vietnam are increasingly recommending lipid supplements as part of treatment regimens for managing chronic conditions like cardiovascular disease, high cholesterol, and arthritis. The clinical use of lipids is also supported by growing scientific research and clinical trials demonstrating the efficacy of specific lipid formulations in improving health outcomes. As a result, more consumers are turning to clinically approved lipid-based products under medical guidance, further bolstering the clinical segment’s dominance.

Application Insights

Based on the Application, the nutrition & supplements segment is currently the dominant force, primarily driven by increasing consumer awareness of the health benefits of various types of lipids, such as omega-3 and omega-6 fatty acids. As people become more health-conscious and seek preventive solutions to manage chronic conditions such as cardiovascular disease, diabetes, and arthritis, the demand for dietary supplements containing essential lipids has surged. Omega-3 supplements, for instance, are widely recognised for improving heart health, lowering cholesterol levels, and enhancing cognitive function, making them highly popular among Vietnamese people, particularly in urban centres.

The rising trend of self-care and wellness has made nutritional supplements a key part of many consumers' daily routines. Supplements such as fish oil capsules, flaxseed oil, and other lipid-based products are increasingly integrated into health regimens to promote overall well-being, further expanding the market. The availability of these products in pharmacies, online platforms, and health food stores has made them a convenient and appealing option for consumers looking to increase their intake of beneficial fats.

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Regional Insights

Southern Vietnam was the dominant region, largely due to its economic significance, urbanization, and higher consumer demand for health-oriented products. Southern Vietnam, particularly Ho Chi Minh City, is the country’s largest commercial hub, with a well-developed healthcare infrastructure, a thriving middle class, and greater consumer awareness of health and wellness. The region has a higher concentration of pharmacies, health food stores, and online retailers offering lipid-based supplements, functional foods, and fortified products, making them more accessible to a broad consumer base.

As a centre of economic activity, Ho Chi Minh City has seen significant growth among health-conscious consumers who prioritise dietary supplements to support heart health, cognitive function, and overall well-being. This has driven the demand for lipid-based supplements, especially omega-3 fatty acids, which are recognized for their cardiovascular benefits. The region’s higher disposable income and greater awareness of preventive health care have led to the adoption of such products, solidifying Southern Vietnam as the leading market for lipids.

Recent Developments

• In August 2025, Vietnam’s Binh Son Refining and Petrochemical (BSR) was reported to have agreed to buy one million barrels of U.S. crude for November, described as Vietnam’s first U.S. oil purchase in 2025.
• In August 2025, the same report said BSR bought the light-sweet crude from Mercuria, marking a notable procurement-channel update for Vietnam’s refining feedstock sourcing.
• In July 2025, EnQuest completed its acquisition of Harbour Energy’s business in Vietnam, taking a 53.125% equity interest and operatorship in the acquired Vietnam assets (transaction headline value stated as $85.1 million).
• In June 2025, Mochida and Meiji’s Epadel (icosapent ethyl, EPA) received import clearance in Vietnam, supported by a local partner-led launch plan. This marks the introduction of a prescription omega-3 therapy for hypertriglyceridemia and cardiovascular risk management in the country.
• In October 2025, FrieslandCampina’s Friso launched “Friso Pro” in Vietnam, featuring a Milk Lipid Complex (MLC) combined with HMOs and GOS. The product reflects a growing focus on premium infant nutrition formulas that emphasize specialized lipid systems in their positioning.
• In January 2025, Vietnam has begun the construction of its first plasma-based biopharmaceutical production plant, situated in the high-tech park of Thu Duc City, Ho Chi Minh City. The groundbreaking project is led by Binh Viet Duc Co., Ltd., to reduce dependence on imported plasma-based treatments and lowering patients' costs, according to Radio the Voice of Vietnam (VOV).

Key Market Players

• Evonik Vietnam LLC
• Merck Vietnam Company Ltd.
• Croda Vietnam
• Cargill Vietnam Limited
• BASF Vietnam Limited 
• ADM Vietnam Co., LTD
• DSM Nutritional Products Vietnam Ltd.
• Greenwise International Company Limited (Nordic Naturals)
• Funiko Vietnam Joint Stock Company
• B. Braun Vietnam Co., Ltd.

Report Scope:

In this report, the Vietnam Lipid Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

·       Vietnam Lipid Market, By Phase:

o   Clinical

o   Pre-Clinical

o   Others

·       Vietnam Lipid Market, By Application:

o   Food & Beverages

o   Pharmaceuticals

o   Nutrition & Supplements

o   Others

·       Vietnam Lipid Market, By Product:

o   Triglycerides

o   Phospholipids

o   Sphingolipids

o   Ionizable Lipids

o   Others

·       Vietnam Lipid Market, By Region:

o   Southern Vietnam

o   Northern Vietnam

o   Central Vietnam

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Vietnam Lipid Market.

Available Customizations:

Vietnam Lipid Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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