Veterinary Video Endoscopy Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Solution (Equipment, Accessories/ Consumables, PACS), By Animal Type (Small Animals, Large Animals), by Application (Diagnostic, Surgical/ interventional), By Procedure (Respiratory Endoscopy, Abdominal/ GI tract Endoscopy, Urogenital Endoscopy, ENT Endoscopy, others), By End User (Veterinary Clinics & Hospitals, others), By Region & Competition, 2020-2030F

Market Overview

Global Veterinary Video Endoscopy Market was valued at USD 254.23 million in 2024 and is expected to reach USD 377.49 million by 2030 with a CAGR of 6.81% during the forecast period. Veterinary video endoscopy is a medical procedure that involves using a flexible or rigid endoscope equipped with a camera to visually examine the internal structures of animals for diagnostic and therapeutic purposes. It's a minimally invasive technique that allows veterinarians to visualize areas within the body without the need for traditional open surgery. Veterinary video endoscopy is not only diagnostic but also therapeutic. It can be used for procedures such as foreign body removal, tissue biopsies, minimally invasive surgeries, and stent placement. Endoscopy allows veterinarians to view organs, tissues, and structures that would otherwise be difficult to access without open surgery. This leads to faster recovery times and reduced patient discomfort. Endoscopy is commonly used to treat gastrointestinal problems such as ulcers, polyps, and bleeding. Therapeutic procedures can be performed directly through the endoscope. Endoscopy enables minimally invasive surgeries that require small incisions and cause less tissue damage compared to traditional open surgery. Many therapeutic procedures can be performed effectively through endoscopy, avoiding the need for more invasive approaches. As veterinary medicine continues to advance, there is a growing awareness of the benefits of minimally invasive procedures. Veterinary video endoscopy offers a less invasive alternative to traditional surgery, often leading to reduced pain, faster recovery times, and improved patient outcomes. Medical imaging has become an essential tool for diagnosing and treating various animal health issues. Veterinary video endoscopy provides a real-time, minimally invasive imaging solution, making it increasingly sought after for its diagnostic and therapeutic capabilities.

The growth of the pet population, increasing demand for minimally invasive procedures in veterinary medicine, and the adoption of advanced technologies by veterinary healthcare centers to enhance profitability are key factors driving market expansion. Additionally, technological advancements and rising awareness of zoonotic diseases and their treatment options further contribute to market growth. In 2022, SonoScape entered the market with the launch of its veterinary endoscopy portfolio, which includes a compact video system center, rigid and flexible endoscopes, and camera heads, expanding the availability of advanced diagnostic solutions in veterinary care.

Key Market Drivers

Technological Advancements

Technological advancements have played a significant role in shaping the field of veterinary video endoscopy, enabling veterinarians to provide more accurate diagnoses, perform minimally invasive procedures, and enhance patient care. Improved imaging technologies, such as high-definition (HD) and even ultra-high-definition (4K) cameras, have enhanced the visualization of internal structures in animals. High-quality images provide better clarity, allowing veterinarians to identify subtle abnormalities with greater precision. Advances in microelectronics and miniaturization techniques have led to the development of smaller and more flexible endoscopic devices. Miniaturized endoscopes can access smaller body cavities and provide less invasive procedures for animals of various sizes. Articulating endoscopes have joints or segments that can be controlled by the operator, allowing for improved navigation through complex anatomical structures. These endoscopes enhance maneuverability and visualization during procedures. Wireless endoscopy systems eliminate the need for cumbersome cables, providing greater mobility and flexibility during procedures. Portable systems enable veterinarians to perform endoscopies in various clinical settings. Three-dimensional imaging technology provides depth perception and spatial orientation, aiding veterinarians in performing more accurate and precise procedures. 3D visualization enhances the surgeon's ability to manipulate instruments during surgery. Modern endoscopy systems often incorporate LED light sources that provide consistent and bright illumination.

Moreover, Adjustable lighting settings enhance visualization and minimize tissue damage during procedures. Image enhancement technologies, such as image stabilization and noise reduction, improve the clarity of endoscopic images, making it easier for veterinarians to interpret and diagnose conditions. Integration with digital systems allows for real-time recording, documentation, and sharing of endoscopic procedures. This aids in creating a comprehensive medical record and enables collaboration among veterinary teams. Robotic systems can assist veterinarians in performing delicate and precise procedures. Robotic arms offer enhanced dexterity and precision, which is particularly useful for challenging surgical interventions. This technology involves a small, ingestible capsule with a tiny camera that captures images as it travels through the gastrointestinal tract. Capsule endoscopy allows for non-invasive exploration of the entire gastrointestinal system. Telemedicine platforms enable real-time consultation and guidance from specialists during endoscopic procedures. Remote experts can provide valuable insights and support to veterinarians in real time. Advanced software algorithms and artificial intelligence (AI) are being integrated into endoscopy systems to assist with image analysis, lesion detection, and pattern recognition, potentially aiding in quicker and more accurate diagnoses. This factor will help in the development of the global veterinary video endoscopy market.

Growing Awareness and Adoption of Pet Care

Growing awareness and adoption of pet care represents a significant societal shift where pets are increasingly considered as integral members of the family. This shift has led to changes in the way pets are cared for, resulting in improved well-being, health, and overall quality of life for animals. Pets are no longer seen merely as animals; they are often regarded as companions and family members. This humanization has led to increased emotional attachment and a willingness to invest time, effort, and resources into providing the best possible care for pets. Pet owners are now more proactive in maintaining their pets' health and well-being. Regular veterinary visits, vaccinations, preventive medications, and proper nutrition are prioritized to ensure pets lead healthy lives. There's a growing emphasis on providing pets with proper nutrition tailored to their individual needs. Specialized diets, including those for specific health conditions and life stages, are gaining popularity. Many pet owners are exploring natural and holistic approaches to pet care, including alternative therapies like acupuncture, herbal remedies, and chiropractic care. The focus has shifted from treating illnesses to preventing them. Regular check-ups, vaccinations, parasite control, dental care, and early disease detection are becoming more common.

Furthermore, Pet owners recognize the importance of physical activity for their pets' overall health. Regular exercise and activities are prioritized to keep pets mentally and physically stimulated. Mental stimulation and enrichment are seen as crucial for pets' well-being. Toys, puzzles, and activities that engage pets' minds help prevent boredom and behavioral issues. The pet care industry has expanded to include various complementary services, such as pet grooming, pet spas, pet hotels, doggy daycares, and pet training. The adoption of pet insurance is on the rise, as it helps pet owners manage the costs of unexpected medical expenses. This provides peace of mind and ensures that pets can receive necessary medical care without financial constraints. Pet-related content on social media platforms has contributed to the awareness of pet care practices. Pet owners share information, tips, and experiences, influencing others to adopt responsible pet care practices. Pet owners now have access to a wealth of information through books, online resources, seminars, and workshops, helping them make informed decisions about their pets' care. There's a growing understanding of the unique needs of elderly and special needs pets. Specialized care, comfort measures, and adaptations to living environments are considered to enhance their quality of life. This factor will pace up the demand of the global veterinary video endoscopy market.

Increased Focus on Animal Welfare

The increased focus on animal welfare reflects a growing societal awareness and commitment to ensuring the well-being, humane treatment, and ethical considerations for animals. This emphasis on animal welfare spans various contexts, from farm animals to pets, wildlife, and animals used in research. There is a growing recognition that animals are sentient beings capable of experiencing pain, pleasure, and emotions. This ethical consideration drives efforts to minimize suffering and ensure animals are treated with respect and dignity. Many countries have enacted animal welfare laws and regulations to protect animals from cruelty and ensure their basic needs are met. These laws cover aspects such as housing, food, water, veterinary care, and protection from abuse. In the agriculture industry, there is an increasing demand for more humane farming practices. This includes providing animals with sufficient space to move, access to natural behaviors, and reducing the use of antibiotics and growth hormones. The focus on animal welfare has led to efforts to develop alternative methods for testing products, drugs, and cosmetics without using animals. These alternatives aim to reduce the number of animals used in research and testing. Education plays a critical role in promoting animal welfare. Many organizations and schools are incorporating humane education into curricula to teach children about empathy, responsible pet ownership, and the importance of treating animals with kindness. There's a movement to promote adoption and reduce euthanasia rates in animal shelters. No-kill shelters prioritize finding homes for animals and work to address issues like overpopulation through spaying and neutering programs. Conservation efforts are often rooted in a commitment to preserving animal species and their habitats. This includes protecting endangered species, combating illegal wildlife trade, and addressing issues like habitat loss and climate change. The focus on animal welfare extends to responsible pet ownership. This includes providing proper nutrition, regular veterinary care, appropriate housing, and mental and physical stimulation for pets. Concerns about the welfare of animals used in entertainment, such as circuses and shows, have led to increased scrutiny, and calls for more humane treatment and alternatives that do not involve exploiting animals. There's a push for responsible wildlife tourism that respects animals' natural behaviors and habitats. Tourist attractions that exploit animals for entertainment are increasingly being challenged. This factor will accelerate the demand of the global veterinary video endoscopy market.

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Key Market Challenges

Cost of Equipment and Training

Veterinary video endoscopy equipment can be expensive to purchase and set up. This initial investment can be a deterrent for veterinary practices, particularly those that may not have a high patient volume to justify the cost. Beyond the initial purchase, there are ongoing maintenance and servicing costs associated with endoscopic equipment. These costs can include regular calibration, repairs, and software updates. Properly performing veterinary video endoscopy procedures requires specialized training. Training programs, workshops, and courses can incur additional costs for veterinary professionals and their staff. Smaller veterinary practices may have limited financial resources and staff availability to invest in expensive equipment and training. This can hinder their ability to offer advanced endoscopic services. Some veterinary practices may be concerned about the ROI for the investment in endoscopic equipment. The potential for generating sufficient revenue through endoscopic procedures may not be immediately apparent. The field of medical technology advances rapidly. Veterinary practices may worry about investing in equipment that could become outdated relatively quickly due to technological advancements. Access to training and specialized education can vary based on geographic location. Veterinarians in rural or remote areas might face challenges in accessing training opportunities.

Animal Size and Variation

Veterinary practices treat a wide range of animal species, each with their own unique anatomy and physiology. From small rodents to large livestock, each species requires specialized equipment and techniques for effective endoscopy. Even within a single species, there can be significant anatomical variations. For example, the differences between dog breeds and cat breeds can impact the feasibility and approach of endoscopic procedures. Endoscopic equipment designed for larger animals might not be suitable for smaller species due to the size of the instruments and the risk of causing injury. Miniaturized equipment is required for smaller animals. The design of endoscopic instruments needs to accommodate the varying sizes and anatomical structures of animals. Instruments that work well in one species might not be suitable for another. Some animal species have unique anatomical features that make access difficult or require specialized instruments. For instance, the unique beak structure of birds or the complex gastrointestinal system of certain animals can pose challenges. Incorrect use of endoscopic instruments, especially in animals with smaller or delicate anatomy, can lead to injury or complications. Veterinarians need to be highly skilled in adapting their techniques to different species. The challenge of performing endoscopic procedures on smaller or exotic species raises ethical questions about the potential invasiveness of the procedures and the animal's well-being. Veterinarians need specialized training to adapt their skills to various animal sizes and species. This can require continuous education and a deeper understanding of comparative anatomy. Some procedures, such as biopsies or surgeries, can be more complex in certain species due to their unique anatomy. This can impact the time required for the procedure and the veterinarian's level of expertise.

Key Market Trends

Global Market Expansion

As pet ownership and awareness of advanced medical procedures for animals increase around the world, the demand for veterinary video endoscopy equipment and services has expanded to various regions. The demand for veterinary video endoscopy is not limited to specific regions; it's a global phenomenon. As veterinary care standards improve in different countries, more pet owners and veterinarians are seeking advanced diagnostic and treatment options, including endoscopic procedures. Emerging markets, particularly in regions like Asia-Pacific and Latin America, have shown a rising interest in advanced veterinary care. The increasing disposable income and changing attitudes toward pets in these regions have contributed to the expansion of the veterinary video endoscopy market. International veterinary associations and organizations play a role in spreading knowledge about new medical technologies, including veterinary video endoscopy. Conferences, workshops, and collaborative efforts contribute to the dissemination of information across borders. Manufacturers and suppliers of veterinary video endoscopy equipment are expanding their reach to international markets, offering their products and services to a broader customer base. This increased investment helps drive the expansion of the market.

Segmental Insights

Solution Insights

Based on solution, the endoscopy segment held the largest share in the Veterinary Video Endoscopy Market, driven by the increasing adoption of minimally invasive procedures for diagnosing and treating animal health conditions. Endoscopic solutions are widely used for gastrointestinal, respiratory, and urogenital examinations, offering veterinarians a safer and more efficient alternative to traditional surgical methods. The growing demand for high-definition imaging, flexible and rigid endoscopes, and advanced visualization systems has further contributed to the dominance of this segment. Additionally, the rising number of veterinary clinics and hospitals equipped with endoscopic technology, along with increasing awareness among pet owners about advanced diagnostic options, continues to support market growth.

End User Insights

Based on end user, the veterinary clinics and hospitals segment dominated the Veterinary Video Endoscopy Market, driven by the increasing demand for advanced diagnostic and minimally invasive procedures in animal healthcare. Veterinary clinics and hospitals are equipped with specialized endoscopic systems, enabling precise diagnosis and treatment of gastrointestinal, respiratory, and urogenital conditions in animals. The growing number of pet owners seeking high-quality veterinary care, coupled with rising investments in modern veterinary infrastructure and equipment, has further strengthened the dominance of this segment. Additionally, the presence of skilled veterinarians, improved access to cutting-edge technologies, and a rise in pet insurance coverage are key factors supporting market growth. As veterinary healthcare continues to evolve, clinics and hospitals remain at the forefront of adopting high-definition imaging, flexible endoscopes, and robotic-assisted procedures, ensuring sustained market leadership. For example, in the United States, the veterinary hospital at Kulshan uses 1.5 meters and 3 meters video endoscopes to perform a variety of diagnostic and surgical endoscopies in horses, such as respiratory endoscopy, gastric endoscopy, and uterus endoscopy.

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Regional Insights

North America hold the largest market share in the Veterinary Video Endoscopy Market, primarily due to the high adoption of advanced veterinary technologies, a well-established healthcare infrastructure, and a growing pet population. The region has a strong network of veterinary clinics, hospitals, and specialty care centers, which are increasingly integrating minimally invasive diagnostic and surgical procedures to enhance treatment outcomes. Additionally, the rising prevalence of gastrointestinal, respiratory, and urogenital disorders in pets, coupled with the increasing preference for non-invasive diagnostic techniques, is fueling demand for veterinary video endoscopy. The presence of key market players investing in research and development, product innovations, and strategic partnerships further strengthens the region's leadership. Government initiatives and rising pet insurance adoption also contribute to the market’s expansion by making advanced veterinary care more accessible and affordable. Moreover, growing awareness of zoonotic diseases and preventive healthcare measures is encouraging more pet owners to seek early diagnosis and treatment, further driving market growth in North America. In the United States, dogs are the most common pets, as highlighted by the 2021 National Pet Owners Survey conducted by the American Pet Products Association. Additionally, data from the American Veterinary Medical Association indicates that between 2017 and 2018, 2.8% of U.S. households owned pet birds, while the ferret and rabbit populations were estimated at 0.5 million and 2.2 million, respectively. Furthermore, Americans spent an average of USD 40 per household per year on pet birds, according to the same source.

Europe is experiencing significant growth in the Veterinary Video Endoscopy Market, driven by increasing pet ownership, rising demand for minimally invasive procedures, and advancements in veterinary healthcare infrastructure. Countries such as Germany, the UK, France, and Italy are at the forefront of this expansion, with a growing number of veterinary clinics and hospitals adopting advanced endoscopic technologies for precise diagnostics and treatments. The region benefits from strong regulatory support, increasing investments in veterinary R&D, and a rising focus on animal health and welfare. Additionally, the surge in pet insurance coverage is making advanced veterinary care more accessible, further driving demand for video endoscopy systems. The growing prevalence of gastrointestinal, respiratory, and orthopedic disorders in pets, coupled with the shift toward non-invasive treatment methods. For instance, in Europe, Germany has one of the largest pet populations, according to the 2020 European Pet Food Industry report. The country has witnessed a steady rise in pet ownership, driven by increasing urbanization, changing lifestyles, and a growing emphasis on pet companionship.

Recent Developments

• In March 2024, NTT Corporation (NTT) and Olympus Corporation (Olympus) announced the launch of a demonstration experiment for a cloud-based endoscopy system that enables image processing on the cloud. This innovation aims to overcome the limitations of processing performance in traditional endoscopic equipment, improve system maintainability, and allow for a more flexible and rapid market response.
• In 2022, The introduction of SonoScape to the market was accompanied by the introduction of its portfolio of endoscopy equipment for veterinary use, which includes a small video system center and endoscopes that are rigid and flexible, as well as camera heads.
• In 2020, eKuore developed a new Application Programming Interface (API) to facilitate the integration of its portfolio of veterinary devices, including stethoscope, cardiac monitor, and digital otoscope, thereby expanding its range of services. In contrast, Steris' Endo- i system is the company's flagship wireless endoscope system for veterinary use.
• In 2022, OmnVision has unveiled its OH02B, a square 2-megapixel image sensor with a resolution of 1,500 MP/1,500 MP, specifically designed for the use of both reusable and non-reusable endoscopes for veterinary care. The OH02B is a Compact Modular Optical Image Sensor (CMOS) developed specifically for the use of veterinary endoscopies.
• In 2022, L’Aigle-VES Custom Optics, a leading French veterinary endoscopy provider based in the UK, has been purchased by IMV Technologies, a subsidiary of IMV Technologies, to form IMV Imaging, an IMV Technologies veterinary ultrasonography and diagnostic equipment subsidiary. VESCO will enter the companion animal market.

Key Market Players

• STERIS plc
• MDS Incorporated
• Firefly Global
• KARL STORZ SE & Co. KG
• Advanced Monitors Corporation
• Dr. Fritz Endoscopes GmbH
• Biovision Veterinary Endoscopy, LLC
• Eickemeyer
• Ambu Inc.
• Olympus Corporation

Report Scope:

In this report, the Global Veterinary Video Endoscopy Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Veterinary Video Endoscopy Market, By Solution:

o    Equipment

o    Accessories/ Consumables

o    PACS

• Veterinary Video Endoscopy Market, By Animal Type:

o   Small Animals

o   Large Animals

• Veterinary Video Endoscopy Market, By Application:

o   Diagnostic

o   Surgical/ interventional

• Veterinary Video Endoscopy Market, By Procedure:

o   Respiratory Endoscopy

o   Abdominal/ GI tract Endoscopy

o   Urogenital Endoscopy

o   ENT Endoscopy

o   others

• Veterinary Video Endoscopy Market, By End User:

o   Veterinary Clinics & Hospitals

o   others

• Veterinary Video Endoscopy Market, By region:

o   North America

§  United States

§  Canada

§  Mexico

o   Asia-Pacific

§  China

§  India

§  South Korea

§  Australia

§  Japan

o   Europe

§  Germany

§  France

§  United Kingdom

§  Spain

§  Italy

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Veterinary Video Endoscopy Market.

Available Customizations:

Global Veterinary Video Endoscopy Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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