Veterinary Ultrasound Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented by Type (2D Ultrasound, Doppler Ultrasound, 3D/4D Ultrasound), By Mobility (Stationary, Portable), By Technology (Digital Imaging, Contrast Imaging), By Animal Type (Companion Animals, Livestock Animals), By Application (Obstetrics & Gynecology, Cardiology, Orthopedics, Others), By End User (Veterinary Hospitals & Clinics, Academic & Research Institutes, Others), By Region and Competition, 2020-2030F

Market Overview

Global Veterinary Ultrasound Market was valued at USD 531.29 million in 2024 and is expected to reach USD 814.29 million by 2030 with a CAGR of 7.38% during the forecast period. The global market for Veterinary Ultrasound is experiencing significant growth, driven by the growing prevalence of various pet related diseases like cancer. Additionally, the growing number of veterinary clinics and hospitals across the region and rising uptake of pet care and insurance domain have significantly increased the demand for veterinary ultrasound across different parts of the globe. Besides, increasing disposable income and growing government schemes, combined with various other initiatives across countries for animal healthcare, are expected to support the veterinary ultrasound market during the forecast period. Furthermore, the growing prevalence of cardiovascular disorders, along with the rapidly increasing pet population, is further expected to increase the demand for veterinary ultrasound procedures, thereby supporting the market growth.

Key Market Drivers

Rising Companion Animal Ownership and Healthcare Expenditure

The global increase in companion animal ownership is a significant driver for the veterinary ultrasound market. In the United States, for instance, pet ownership has risen from 56% in 1988 to 66% in 2024, equating to approximately 86.9 million households. This surge is not limited to the U.S.; countries like Germany report that 47% of households own pets, with 15% having multiple pets.

This growing pet population has led to increased spending on animal healthcare. In the U.S., pet insurance premiums reached nearly $3.2 billion, with 4.8 million pets insured by the end of 2022, marking a 22% increase from the previous year. Such financial commitment underscores the willingness of pet owners to invest in advanced diagnostic tools like veterinary ultrasound, which offers non-invasive and accurate assessments of various health conditions.

Moreover, governments are recognizing the importance of animal health. For example, the European Union has implemented regulations to ensure animal welfare, indirectly promoting the adoption of advanced veterinary diagnostic tools. These combined factors contribute to the robust growth of the veterinary ultrasound market.

Technological Advancements and Portability in Ultrasound Devices

Technological innovations have significantly enhanced the capabilities of veterinary ultrasound devices. Modern systems offer improved image quality, portability, and user-friendly interfaces. The development of handheld and portable ultrasound devices allows veterinarians to perform on-site diagnostics, which is particularly beneficial in rural or field settings. Digital imaging technology has revolutionized veterinary diagnostics by providing clearer images and facilitating easier storage and sharing of data. The integration of features like wireless connectivity and cloud storage has streamlined workflows and improved collaboration among veterinary professionals. Government support for technological adoption in veterinary practices further propels market growth. For instance, regulatory bodies in Europe are establishing guidelines to standardize the use of ultrasound in veterinary medicine, ensuring safety and efficacy. Such initiatives encourage the adoption of advanced ultrasound technologies across veterinary practices.

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Key Market Challenges

High Costs of Equipment and Procedures

The high cost of veterinary ultrasound equipment and associated procedures poses a significant barrier to market growth. Advanced ultrasound machines can range from $10,000 to over $50,000, making them a substantial investment for veterinary clinics, especially smaller or rural practices.

Additionally, the cost of ultrasound procedures can be prohibitive for pet owners. Abdominal ultrasounds, for example, can cost between $250 and $500, with specialized services potentially exceeding this range. These expenses may deter pet owners from opting for ultrasound diagnostics, particularly in regions without comprehensive pet insurance coverage.

To address this challenge, some governments and organizations are exploring subsidies or financial assistance programs to make veterinary diagnostics more accessible. However, widespread implementation of such initiatives remains limited, and cost continues to be a significant hurdle for the adoption of veterinary ultrasound technologies.

Shortage of Trained Veterinary Ultrasound Professionals

A notable challenge in the veterinary ultrasound market is the shortage of trained professionals capable of operating advanced ultrasound equipment. In many regions, particularly in developing countries, there is a lack of specialized training programs for veterinary ultrasonography. This gap leads to underutilization of available ultrasound technologies and can result in misdiagnoses or suboptimal patient care.

The absence of standardized certification and training programs exacerbates this issue. In some countries, veterinary professionals rely on general medical training without specific focus on ultrasound diagnostics for animals. This lack of expertise can hinder the effective use of ultrasound technology in veterinary practices. Efforts are being made to address this challenge through the development of specialized training programs and workshops. For instance, some veterinary associations are collaborating with educational institutions to offer courses in veterinary ultrasonography. However, scaling these initiatives to meet global demand remains a significant undertaking.

Key Market Trends

Integration of Artificial Intelligence in Veterinary Ultrasound

The integration of Artificial Intelligence (AI) into veterinary ultrasound is an emerging trend that promises to enhance diagnostic accuracy and efficiency. AI algorithms can assist in image analysis, identifying patterns and anomalies that may be challenging for the human eye to detect. This technology aids in early disease detection and improves treatment outcomes. Research initiatives are exploring the application of AI in veterinary ultrasound. For example, studies have demonstrated the potential of AI models in automating point-of-care ultrasound predictions, achieving high accuracy rates in detecting intra-abdominal and intrathoracic injuries in animals. The adoption of AI in veterinary diagnostics is supported by government-funded research and development programs aimed at advancing animal healthcare technologies. These initiatives facilitate the integration of AI into veterinary practices, enhancing the capabilities of ultrasound diagnostics and contributing to market growth.

Growing Demand for Portable and Handheld Ultrasound Devices

The demand for portable and handheld veterinary ultrasound devices is on the rise, driven by the need for mobility and convenience in animal diagnostics. These compact devices allow veterinarians to perform on-site examinations, which are particularly valuable in rural areas or for large animal practices. Portable ultrasound machines offer several advantages, including ease of use, cost-effectiveness, and the ability to provide immediate diagnostic results. Their adoption is further encouraged by advancements in technology that have improved image quality and device durability. Government support for mobile veterinary services, especially in regions with limited access to veterinary care, is facilitating the adoption of portable ultrasound devices. By enabling prompt and accurate diagnoses in various settings, these devices are transforming veterinary practices and expanding the reach of animal healthcare services.

Segmental Insights

Type Insights

Based on Type, 2D Ultrasound held the largest market share in the global veterinary ultrasound market in 2024. This dominance can be attributed to its widespread adoption, affordability, ease of use, and broad application in both companion and livestock animal diagnostics. 2D ultrasound remains the most commonly used modality in veterinary clinics due to its ability to provide real-time imaging that is adequate for routine examinations, pregnancy checks, abdominal scans, and cardiac evaluations. It offers clear visualization of internal structures, allowing veterinarians to diagnose conditions such as organ abnormalities, fluid accumulation, tumors, and reproductive status effectively. Moreover, the cost-effectiveness of 2D ultrasound machines makes them particularly attractive for smaller veterinary practices, rural clinics, and animal husbandry centers in both developed and developing countries.

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Regional Insights

Based on the region, North America held the largest market share in the global veterinary ultrasound market. This dominance can be attributed to several key factors, including a highly developed veterinary healthcare infrastructure, increased pet ownership, and growing expenditure on animal health. The region also benefits from strong support from government bodies such as the U.S. Department of Agriculture (USDA) and the Canadian Food Inspection Agency (CFIA), which regulate and promote animal health practices. The U.S. in particular has seen rising demand for advanced diagnostic imaging technologies in both companion and livestock animals. According to the American Pet Products Association (APPA), U.S. pet industry expenditure reached over $143 billion in 2023, with veterinary care and product sales forming a significant portion. Moreover, the growing awareness of pet wellness, the rising number of veterinary clinics, and widespread availability of skilled veterinary professionals have also contributed to the robust growth of ultrasound adoption in the region.

Recent Developments

• In September 2024, zoos and aquariums across the United States launched a collaborative initiative to develop the Zoo and Aquarium Radiology Database (ZARD). This project is designed to establish a comprehensive collection of diagnostic images specifically for zoological veterinary professionals. With a goal of including over 10,000 images from 500 different species, ZARD aims to overcome the persistent challenge of limited reference materials for non-domestic animals, thereby supporting more accurate and informed veterinary assessments in zoological settings.
• In September 2024, In the United Kingdom, CVS Group initiated a nationwide clinical improvement campaign in September 2024 to boost the use of ultrasound in routine veterinary diagnostics. Over the course of 12 months, this initiative led to 3,675 additional ultrasound scans across its small animal practices. The project earned a ‘highly commended’ rating from RCVS Knowledge, and due to its success, a second phase focusing on echocardiography is now underway.
• In August 2024, Vinno successfully deployed its small animal ultrasound systems at the Cangzhou Hospital of Integrated Traditional Chinese and Western Medicine. The newly installed equipment is enabling researchers to obtain clear and stable diagnostic images, enhancing diagnostic accuracy and improving veterinary workflow efficiency.
• In April 2024, two livestock ultrasound technicians, Rusty Herr and Ethan Wentworth, were sentenced to jail for allegedly engaging in unlicensed veterinary activities. They were accused of performing ultrasound scans on animals they did not own, sparking broader concerns over the regulation and legal boundaries surrounding the use of veterinary ultrasound technology, particularly by non-veterinarians.

Key Market Players

• Siemens Healthineers AG
• Esaote SpA
• GE Healthcare
• Shimadzu Corporation
• Shenzhen Mindray Bio-Medical Electronics Co., Ltd.
• FUJIFILM Holdings Corporation
• SonoScape Medical Corp
• Samsung Electronics Co., Ltd.
• Diagnostic Imaging Systems, Inc.
• IMV Imaging

Report Scope:

In this report, the Global Veterinary Ultrasound Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Veterinary Ultrasound Market, By Type:

o   2D Ultrasound

o   Doppler Ultrasound

o   3D/4D Ultrasound

• Veterinary Ultrasound Market, By Mobility:

o   Stationary

o   Portable

• Veterinary Ultrasound Market, By Technology:

o   Digital Imaging

o   Contrast Imaging

• Veterinary Ultrasound Market, By Animal Type:

o   Companion Animals

o   Livestock Animals

• Veterinary Ultrasound Market, By Application:

o   Obstetrics & Gynecology

o   Cardiology

o   Orthopedics

o   Others

• Veterinary Ultrasound Market, By End User:

o   Veterinary Hospitals & Clinics

o   Academic & Research Institutes

o   Others

• Veterinary Ultrasound Market, By Region:

o   North America

§  United States

§  Mexico

§  Canada

o   Europe

§  France

§  Germany

§  United Kingdom

§  Italy

§  Spain

o   Asia-Pacific

§  China

§  India

§  South Korea

§  Japan

§  Australia

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East and Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Veterinary Ultrasound Market.

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Company Information

• Detailed analysis and profiling of additional market players (up to five).

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