Veterinary Services Market - Global Industry Size, Share, Trends, Opportunity & Forecast, Segmented By Animal Type (Companion Animals (Dogs, Cats, Horses, Others), Production Animals(Cattle, Poultry, Swine, Others)), By Service Type (Medical Services, Non-Medical Services), By Region & Competition, 2020-2030F

Market Overview

Global Veterinary Services Market was valued at USD 133.78 Billion in 2024 and is anticipated to project robust growth in the forecast period with a CAGR of 9.05% through 2030. The global Veterinary Services Market encompasses a wide range of healthcare services provided to animals, including companion pets, livestock, and exotic species. These services include medical care, diagnostics, surgical procedures, vaccinations, preventive care, and wellness programs. The market is a critical component of animal health and welfare, addressing the medical needs of animals and ensuring their well-being. The increasing trend of pet ownership, particularly in urban areas, has contributed to the growth of the veterinary services sector. Pets are increasingly considered as family members, leading to higher demand for quality healthcare services. Technological advancements and medical breakthroughs have enabled veterinarians to offer a wider range of diagnostic and treatment options, often mirroring advancements in human medicine. There's been a shift towards emphasizing preventive care in veterinary medicine. Regular check-ups, vaccinations, and early disease detection have become standard practice, leading to healthier animals and longer lifespans. Pet owners are becoming more informed and proactive about their pets' health, seeking out specialized services and treatments, even for complex medical conditions. As more people move to urban areas and lead busier lives, the demand for pet care services, including veterinary care, has increased. The growing popularity of pet insurance has allowed pet owners to afford more comprehensive and specialized treatments, thereby driving the demand for advanced veterinary services.

Key Market Drivers

Increasing Pet Ownership and Pet Humanization Trends

The global veterinary services market is experiencing significant growth, largely driven by the rise in pet ownership and the evolving trend of pet humanization. The growth in pet ownership has been particularly pronounced among dog-owning households, which have nearly doubled from 31.3 million in 1996 to 59.8 million in 2024. In contrast, while cat ownership has also increased, its growth has been more gradual, rising from 27 million to 42.1 million over the same period. This trend underscores the accelerating demand for canine-related products and veterinary services, shaping market dynamics in the pet care industry. As more individuals and families bring pets into their homes, the demand for comprehensive veterinary care, preventive treatments, and specialized medical services continues to rise. This shift in consumer behavior has transformed the veterinary industry, making it a high-growth, high-investment sector. The global pet population has reached record highs, with a sharp increase in pet adoption rates in both developed and emerging markets. As of 2024, 66% of U.S. households equivalent to 86.9 million homes have at least one pet, reflecting a significant rise from 56% in 1988. This sustained growth highlights the deepening role of pets in modern households, driven by factors such as companionship, emotional well-being, and lifestyle integration. Notably, 97% of pet owners now regard their pets as family members, reinforcing the expanding demand for premium pet care services, veterinary treatments, and specialized pet products. In Asia-Pacific and Latin America, urbanization and rising disposable income levels have driven a growing middle-class segment that prioritizes pet companionship. The COVID-19 pandemic significantly accelerated pet adoption, as more people sought emotional support and companionship during lockdowns.

With pet ownership increasing worldwide, the demand for routine veterinary check-ups, vaccinations, emergency care, and specialty treatments has expanded, fueling the growth of the veterinary services market. A 2024 survey of 2,000 British cat and dog owners, conducted by UK-based retailer Pet Drugs Online, revealed that Gen Z and Millennial pet owners lead in pet-related spending, allocating an average of £936 ($1,227/€1,111) annually on pet essentials. This trend underscores a generational shift, with younger pet owners prioritizing high-quality nutrition, healthcare, and wellness products, driving growth in the premium pet care market. Pet owners today are no longer simply caretakers—they consider their pets family members, a trend referred to as pet humanization. This emotional bond has led to increased spending on high-quality veterinary care, wellness programs, and specialized medical treatments. Gen Z (born 1997–2012) and Millennials (born 1981–1996) are redefining pet ownership, with 45% and 40% of respondents, respectively, ranking their pets as the most important part of their lives. In contrast, only 29% of older generations share this sentiment. This generational shift highlights a growing emphasis on pet well-being, driving increased demand for premium pet care, specialized veterinary services, and high-quality pet products. Premium veterinary care services, including advanced diagnostics, preventive healthcare, and holistic treatments (such as acupuncture and physiotherapy), are experiencing strong demand. Pet parents are prioritizing their pets’ well-being just as they would their own, leading to increased investments in nutraceuticals, dental care, dermatology treatments, and chronic disease management.

Growing Focus on Preventive Care

The growing focus on preventive care has emerged as a significant trend within the global Veterinary Services Market, reflecting a shift in both consumer attitudes and veterinary practices. This emphasis on proactive healthcare measures has transformed the way veterinary services are delivered and has far-reaching implications for animal health and well-being.

Preventive care in the veterinary context involves a range of strategies and practices aimed at maintaining the health of animals and preventing the onset of diseases or conditions. This approach recognizes that early detection, regular check-ups, vaccinations, and lifestyle management can lead to better health outcomes and improved quality of life for animals. Pet owners increasingly view their animal companions as members of the family, desiring to provide them with the best possible life. Preventive care measures help extend animals' lifespans and enhance their overall well-being, fostering a stronger bond between pets and their owners. Preventive care can reduce the need for costly treatments and interventions down the line. By addressing potential health issues before they escalate, pet owners can save on veterinary expenses and avoid the emotional toll of serious illnesses. Veterinary practices have benefited from advancements in diagnostic tools and medical knowledge. This allows veterinarians to detect early signs of diseases and conditions, enabling timely intervention and management. Preventive care is crucial for safeguarding both animal and human health. Routine vaccinations, parasite control, and hygiene practices reduce the risk of zoonotic diseases that can be transmitted between animals and humans. Veterinarians now tailor preventive care plans to the specific needs of individual animals. This personalized approach considers factors like age, breed, lifestyle, and medical history to create comprehensive care strategies. Pet owners are increasingly informed about the benefits of preventive care through educational campaigns, online resources, and veterinary guidance. This knowledge empowers them to take a proactive role in their pets' health. Urbanization and changing lifestyles have led to alterations in pets' living environments and activity levels. Preventive care addresses these changes, ensuring that pets receive appropriate care and attention to maintain their health in evolving conditions. These factors will propell the growth of Global Veterinary Services Market in th3 forecast period.

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Key Market Challenges

Economic Constraints

Economic constraints represent a significant challenge within the global Veterinary Services Market, affecting both pet owners' willingness to seek veterinary care and the financial sustainability of veterinary practices. These constraints arise from various factors, including economic downturns, income disparities, and rising costs of veterinary services. During economic downturns, pet owners may limit discretionary spending, including expenditures on non-urgent veterinary services. High costs associated with specialized treatments, surgeries, diagnostics, and medications can discourage pet owners from seeking necessary care, potentially leading to delayed or inadequate treatment. Limited financial resources can also affect pet owners' decisions regarding preventive care, routine check-ups, and wellness programs. For veterinary practices, economic constraints can impact revenues and profitability. Reduced demand for services due to cost concerns can lead to decreased patient visits and lower revenue streams. Veterinary professionals may face challenges in maintaining quality care, investing in advanced equipment, and attracting skilled staff. Addressing economic constraints often requires a delicate balance between providing accessible and affordable care for pet owners while ensuring the financial viability of veterinary practices. Strategies such as offering payment plans, promoting preventive care, and providing cost-effective treatment options can help mitigate the impact of economic limitations on the global Veterinary Services Market.

Public Awareness and Educations

Public awareness and education play a vital role in shaping the global Veterinary Services Market by influencing pet owners' attitudes, behaviors, and decisions regarding animal health and care. These factors impact the demand for veterinary services, preventive measures, and overall animal welfare. Public awareness campaigns, educational initiatives, and accessible information contribute to informed decision-making among pet owners. When people are educated about the importance of regular veterinary check-ups, vaccinations, preventive care, and responsible pet ownership, they are more likely to seek professional veterinary services. Educational efforts also extend to promoting ethical and compassionate treatment of animals, encouraging responsible breeding practices, and raising awareness about zoonotic diseases that can affect both animals and humans. Informed pet owners are better equipped to recognize signs of illness, provide appropriate care, and take preventative measures to ensure their pets' well-being. Moreover, public awareness and education initiatives foster collaboration between veterinarians and pet owners. When individuals understand the value of veterinary services, they become proactive partners in their pets' healthcare journey, leading to improved animal health outcomes and a stronger bond between animals and their owners. By elevating public awareness and education, the global Veterinary Services Market can experience increased demand for services, a higher utilization rate of preventive care, and a heightened emphasis on responsible pet ownership, ultimately contributing to the better health and well-being of animals worldwide.

Key Market Trends

Nutritional and Dietary Advancements

Nutritional and dietary advancements have emerged as a pivotal aspect of the global Veterinary Services Market, shaping the way animals are cared for, treated, and maintained. These advancements encompass a wide array of scientific research, formulation innovation, and dietary strategies aimed at optimizing the health, well-being, and longevity of animals under veterinary care. Advances in veterinary nutrition have led to a deeper understanding of the specific dietary needs of different animal species, breeds, and individual conditions. Veterinarians can now create customized nutritional plans that address an animal's unique requirements, taking into account factors such as age, weight, activity level, and medical history. The development of specialized diets has become more prevalent, catering to animals with specific health concerns, allergies, sensitivities, or chronic conditions. These diets target issues like obesity, gastrointestinal disorders, allergies, joint problems, and more. Proper nutrition is recognized as a cornerstone of preventive care. High-quality diets rich in essential nutrients can support immune function, maintain healthy weight, and reduce the risk of various diseases, contributing to overall health and well-being. Nutritional advancements have paved the way for therapeutic diets that complement medical treatments. These diets can aid in managing conditions such as diabetes, kidney disease, heart disease, and urinary issues, enhancing the effectiveness of veterinary interventions. Pet obesity is a growing concern. Advanced nutritional strategies, portion control, and specialized weight management diets enable veterinarians to address obesity and associated health risks, improving animals' quality of life. Nutraceuticals, such as antioxidants, omega-3 fatty acids, and probiotics, are incorporated into diets to promote specific health benefits. These functional ingredients can enhance joint health, improve skin and coat condition, and support cognitive function. Advances in nutritional science have led to tailored diets for different life stages, including puppies and kittens, adult animals, and seniors. These diets address the changing nutritional needs of animals as they grow and age. The integration of these nutritional and dietary advancements into veterinary practice has elevated the standard of care, promoting animals' well-being and longevity. As pet owners become more conscious of the importance of proper nutrition, the demand for specialized diets and nutritional guidance has grown, driving the expansion of the global Veterinary Services Market. Veterinary professionals are increasingly equipped to provide comprehensive care that encompasses not only medical treatment but also the essential aspect of nutrition for animals' optimal health.

Pet Insurance and Financial Planning

Pet insurance and financial planning have become increasingly relevant factors within the global Veterinary Services Market. Pet insurance involves purchasing a policy that helps cover the cost of veterinary care, treatments, and medical expenses for pets. This practice has gained traction as pet owners seek to manage the financial implications of unexpected healthcare needs for their animals. Pet insurance mitigates economic constraints that might otherwise discourage pet owners from seeking comprehensive veterinary services. By providing financial support for preventive care, routine check-ups, emergency treatments, surgeries, and specialized therapies, pet insurance encourages pet owners to seek timely and appropriate care for their animals. This trend positively impacts the Veterinary Services Market by promoting higher utilization of veterinary services. Pet owners are more likely to pursue preventive care and timely treatments when they have insurance coverage, leading to improved animal health outcomes and increased revenue for veterinary practices. Additionally, pet insurance incentivizes pet owners to consider long-term financial planning for their animals' well-being. The combination of insurance coverage and financial planning ensures that pet owners can provide the best possible care for their pets without being burdened by unexpected healthcare expenses. For veterinary practices, the growing popularity of pet insurance translates to a broader customer base and increased revenue opportunities. It allows veterinarians to focus on providing quality care without concerns about financial constraints, ultimately contributing to the growth and sustainability of the global Veterinary Services Market.

Segmental Insights

Animal Type Insights

In 2022, companion animal segment was emerges as the fastest growing segment in the Veterinary Services Market. The companion animals is further segmented into Dogs, Cats, Horses, Others, integral part of many households around the world. This is due to driven by rising pet ownership, increasing pet healthcare spending, advancements in veterinary medicine, and shifting consumer attitudes towards pet care. As pets become integral to households worldwide, demand for high-quality veterinary services, diagnostics, and preventive care continues to surge. Technological progress in diagnostics, telemedicine, and treatment modalities has enhanced the quality and accessibility of companion animal healthcare. AI-driven diagnostics, advanced imaging techniques, and minimally invasive surgeries have improved treatment outcomes. The integration of pet telehealth services allows for remote consultations, making veterinary care more accessible to pet owners in rural and underserved areas. Innovations in gene therapy, stem cell treatments, and personalized medicine for companion animals are setting new standards in veterinary care.

The expansion of veterinary service providers from independent clinics to corporate-owned veterinary chains has fueled the accessibility and affordability of veterinary care for companion animals. The rise of specialized veterinary hospitals catering to cardiology, oncology, orthopedics, and rehabilitation has driven demand for advanced treatments for companion animals.

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Regional Insights

Based on region, North America was emerges as the largest market in the Global Veterinary Services Market. North America holds the largest share in the global veterinary services market, driven by a combination of high pet ownership rates, advanced healthcare infrastructure, strong regulatory frameworks, and significant investment in veterinary innovation. North America, particularly the United States and Canada, has one of the highest rates of pet ownership globally. The increasing trend of pet humanization where owners treat their pets as family members has significantly boosted demand for veterinary services. The region is home to state-of-the-art veterinary clinics, hospitals, and research institutions that drive advancements in pet diagnostics, surgery, pharmaceuticals, and telemedicine. The adoption of cutting-edge technologies, such as AI-powered diagnostics, robotic-assisted surgeries, and precision medicine for pets, has strengthened North America's leadership in veterinary services. Additionally, the increasing availability of pet insurance has made advanced treatments more accessible, further fueling market growth.

Government agencies like the U.S. Food and Drug Administration (FDA) and the American Veterinary Medical Association (AVMA) set stringent quality and safety standards for veterinary products and services. This robust regulatory framework ensures high standards in animal healthcare, increasing consumer confidence in veterinary services. Additionally, government and private-sector initiatives continue to support veterinary research, disease surveillance, and workforce training.

Recent Developments

• In March 2025, Antech, a leading provider of veterinary diagnostics, technology, and imaging solutions, has introduced trūRapid™ FOUR, an advanced in-house screening test for canine vector-borne diseases (CVBD). This innovative lateral flow assay delivers rapid and reliable detection of Anaplasma spp., Ehrlichia spp., and Lyme C6 (Borrelia burgdorferi) antibodies, along with heartworm (Dirofilaria immitis) antigen, using whole blood, serum, or plasma samples. Designed for seamless integration into veterinary practices, trūRapid™ FOUR enhances diagnostic efficiency, enabling timely and informed treatment decisions for improved canine health outcomes.
• In November 2024, The Uttar Pradesh government (India) is set to enhance veterinary services through a strategic policy initiative focused on workforce development. This new framework introduces diploma and certification programs in animal husbandry and para-veterinary medicine, aiming to build a highly skilled veterinary support system. By expanding professional training opportunities, the initiative seeks to bridge skill gaps, improve livestock healthcare, and strengthen disease management, ultimately driving growth in the state’s agriculture and animal husbandry sectors.
• In October 2024, The World Organisation for Animal Health (WOAH) has officially launched ZOOSURSY, a new EU-funded disease surveillance initiative aimed at strengthening global preparedness against zoonotic threats. Building on the success of the EBO-SURSY Project, which enhanced zoonotic disease monitoring for seven years before concluding in July, ZOOSURSY commenced operations in mid-October 2024. This next-phase initiative is designed to further reinforce surveillance infrastructure, enhance early detection capabilities, and support coordinated responses to emerging zoonotic risks, ensuring sustained progress in global animal and public health security.
• In May 2024, The U.S. Food and Drug Administration (FDA) has granted approval for Pimomedin, the first generic pimobendan chewable tablet designed to manage congestive heart failure (CHF) in dogs. Indicated for clinical myxomatous mitral valve disease (MMVD) and dilated cardiomyopathy (DCM), Pimomedin offers veterinarians a cost-effective alternative without compromising therapeutic efficacy. This approval marks a significant step in expanding treatment accessibility, ensuring better cardiac care for canine patients while maintaining industry standards for safety and effectiveness.

Key Market Players

• CVS Group Plc
• Mars Incorporated
• National Veterinary Associates
• Pets at Home Group PLC
• Greencross Vets
• Fetch! Pet Care
• IVC Evidensia
• A Place for Rover, Inc.
• PetSmart LLC
• Airpets International

Report Scope:

In this report, the Global Veterinary Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Veterinary Services Market, By Animal Type:

o   Companion Animals (Dogs, Cats, Horses, Others)

o   Production Animals (Cattle, Poultry, Swine, Others)

• Veterinary Services Market, By Service Type:

o   Medical Services

o   Non-Medical Services

• Veterinary Services Market, By Region:

o   North America

§  United States

§  Canada

§  Mexico

o   Europe

§  France

§  United Kingdom

§  Italy

§  Germany

§  Spain

o   Asia-Pacific

§  China

§  India

§  Japan

§  Australia

§  South Korea

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East & Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Veterinary Services Market.

Available Customizations:

Global Veterinary Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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