Veterinary Point of Care Diagnostics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product (Consumables, Reagents, Kits, Instruments & Devices), By Animal Type {Companion Animals (Dogs, Cats, Horses, Others), Livestock Animals (Cattle, Swine, Poultry, Others), By Sample Type (Blood/Plasma/Serum, Urine, Fecal, Others), By Indication (Infectious Disease, General Ailments, Others), By Testing Category (Hematology, Diagnostic Imaging, Bacteriology, Virology, Cytology, Clinical Chemistry, Parasitology, Serology, Others), By End User (Veterinary Hospitals & Clinics, Home Care Settings, Others) By Region and Competition, 2020-2030F

Market Overview

Global Veterinary Point of Care Diagnostics Market has valued at USD 1.87 Billion in 2024 and is expected to reach USD 3.41 Billion by 2030 with a CAGR of 10.53% during the forecast period. The veterinary point-of-care diagnostics market is experiencing remarkable growth driven by a convergence of factors. The global increase in pet ownership, coupled with heightened awareness of pet health, has generated a surge in demand for rapid and convenient diagnostic solutions. Technological advancements have yielded sophisticated, user-friendly devices that provide quick and accurate results, aligning with the preferences of both veterinarians and pet owners.

Prevalence of various veterinary diseases, including diabetes and infectious ailments, underscores the necessity for timely and precise diagnoses, enhancing animal healthcare outcomes. Regulatory support and the expansion of veterinary clinics and hospitals further bolster the market. Additionally, partnerships and collaborations among diagnostic device manufacturers, veterinary facilities, and academic institutions contribute to innovation in this sector. 

Moreover, Increasing pet care expenditure on diagnostic services is a significant factor driving lucrative growth in the market. Point-of-care diagnostics help identify new risk factors for disease that allow veterinarians to take earlier preventative action. Globally, spending on health-related costs has been on the rise. According to January 2025 statistics published by Dogster, health-related costs amount to over 19% - 45.5% in overall dog-related costs and over 15% to 38.8% in overall cat-related costs. Furthermore, in the U.S. alone, pet owners are estimated to collectively spend over USD 136 billion annually on pets.

Key Market Drivers

Increasing Pet Ownership

The increasing trend of pet ownership is a significant driving force behind the rapid growth of the veterinary point-of-care diagnostics market. This surge in pet ownership is seen across the globe and is influenced by various factors, contributing to the expansion of the market in several ways. Firstly, the growing number of pet owners translates into a larger patient base for veterinarians. As more people open their homes to companion animals, the demand for veterinary services, including diagnostics, naturally rises. This trend is not limited to traditional pets like dogs and cats but extends to exotic pets as well, widening the market's scope. For instance, according to a Forbes article, in 2024, approximately 66.0% of the U.S. households (86.9 million homes) own a pet. The rising trend of adopting foster pets is also one of the reasons for increasing the number of pet owners. Along with the increasing pet ownership, rising investment by owners in their pets is another crucial factor propelling the demand for veterinary diagnostics. Such a rise in ownership and increased pet care spending are expected to drive the market growth.

Pet owners are increasingly viewing their pets as cherished family members, leading to a heightened awareness of the importance of maintaining their health and well-being. As a result, pet owners are more willing to invest in veterinary care, including diagnostic tests, to ensure their pets lead healthy lives. This mindset shift has created a substantial demand for point-of-care diagnostics that offer quick and accurate results, allowing for timely interventions and personalized treatment plans. The emotional attachment between pet owners and their animals has led to a willingness to go the extra mile for their pets' healthcare needs. This includes regular check-ups and preventive measures, often involving point-of-care diagnostics for early disease detection. Pet owners are now more proactive in seeking out healthcare services for their pets, driving up the demand for veterinary diagnostic tools.

Additionally, the rise in pet ownership has led to an increased need for diagnostics in various settings beyond traditional veterinary clinics. Pet owners are seeking diagnostic tools that they can use at home to monitor their pets' health, especially for chronic conditions like diabetes. This has spurred innovation in the development of user-friendly, portable, and accurate point-of-care diagnostic devices that cater to both veterinary professionals and pet owners.

Prevalence of Veterinary Diseases

The prevalence of veterinary diseases plays a vital role in influencing the growth of the veterinary point-of-care diagnostics market. This factor has a significant impact on the demand for diagnostic tools and drives innovation in the field of veterinary diagnostics. First and foremost, the increasing prevalence of various veterinary diseases, including infectious diseases, chronic conditions, and cancer among animals, necessitates regular monitoring and prompt diagnosis. As these diseases become more common, veterinarians and pet owners alike seek accurate and rapid diagnostic solutions to detect and manage these conditions at an early stage. Point-of-care diagnostics offer the advantage of timely detection, enabling quicker treatment interventions and potentially improving the prognosis for affected animals.

Moreover, the emergence of new and evolving diseases, as well as zoonotic diseases that can affect both animals and humans, underscores the importance of effective and efficient diagnostics. Point-of-care tests that can quickly identify these diseases are critical for preventing their spread and ensuring the health and safety of both animals and their human caregivers. The need for such diagnostics becomes particularly evident in cases of disease outbreaks or when monitoring diseases with public health implications. Additionally, the rising prevalence of chronic diseases in pets, such as diabetes and kidney disease, necessitates regular monitoring and management. Point-of-care diagnostics provide a convenient way for pet owners to monitor their animals' health at home, reducing the need for frequent visits to veterinary clinics. This not only improves the quality of life for pets but also drives demand for portable diagnostic devices. Furthermore, as the global pet trade continues to expand, the risk of disease transmission and the need for health certificates for traveling animals have become increasingly important. Point-of-care diagnostics are essential tools in verifying the health status of animals before international travel or trade, making them indispensable in facilitating global movements of animals.

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Key Market Challenges

Cost Barriers

One of the key challenges facing the veterinary point-of-care diagnostics market is the issue of cost barriers. While point-of-care diagnostic devices offer numerous advantages in terms of convenience and rapid results, their development, manufacturing, and maintenance costs can pose significant challenges. Manufacturing point-of-care diagnostic devices often involves the use of advanced technology and specialized materials, contributing to higher production costs. Additionally, ensuring the accuracy and reliability of these devices requires rigorous quality control processes, which can further increase manufacturing expenses. These costs can be especially burdensome for smaller veterinary practices and clinics with limited financial resources, potentially limiting their ability to adopt and use these advanced diagnostic tools.

Maintenance costs also play a crucial role in the overall affordability of point-of-care diagnostics. Regular calibration, servicing, and updates are necessary to keep these devices functioning optimally. Maintenance expenses can accumulate over time and may deter veterinary practices from investing in point-of-care technology, especially if they lack the budget or infrastructure to support ongoing maintenance. The cost barrier challenge extends to pet owners as well. Some point-of-care diagnostic tests may require specialized consumables or reagents, which can be expensive. In cases where pet owners are responsible for these costs, the affordability of regular testing may become a concern, potentially limiting the frequency of diagnostics and affecting the overall health management of their pets.

Diagnostic Accuracy

Ensuring the accuracy of point-of-care diagnostics in veterinary medicine is a critical challenge. While these devices offer the advantage of rapid results and on-site testing, maintaining consistently high levels of accuracy can be complex. Factors such as variations in sample quality, operator error, and device calibration can influence the reliability of results. One of the primary concerns is the potential for false positives or false negatives, which can have significant consequences for patient care. Misdiagnoses can lead to unnecessary treatments, increased healthcare costs, and undue stress for pet owners. Conversely, failing to detect a disease or condition can delay necessary interventions, potentially leading to worsened health outcomes for animals.

Additionally, point-of-care diagnostic devices may not always provide the same level of accuracy as laboratory-based tests, which are often considered the gold standard. This can create challenges in terms of confidence in the results and may necessitate confirmation through additional testing, which can be time-consuming and costly.

Key Market Trends

Rise in Telemedicine and Remote Monitoring

The rise of telemedicine and remote monitoring is a significant trend reshaping the landscape of veterinary point-of-care diagnostics. This trend has been accelerated by advancements in communication technology and the changing preferences of both veterinarians and pet owners. Telemedicine in veterinary care involves the remote consultation between veterinarians and pet owners through video calls or messaging platforms. Remote monitoring, on the other hand, enables veterinarians to track an animal's health status and receive real-time data from wearable devices and at-home diagnostic kits. Point-of-care diagnostics play a pivotal role in enabling remote monitoring, as they empower pet owners to collect and share vital health data with veterinarians without the need for frequent in-person visits.

This trend offers several advantages. First, it enhances accessibility to veterinary care, particularly in remote areas or during emergencies when immediate access to a veterinary clinic may be challenging. It also reduces stress for animals that may be anxious during visits to a clinic. Furthermore, the COVID-19 pandemic further accelerated the adoption of telemedicine and remote monitoring in veterinary care as it necessitated physical distancing measures. This crisis highlighted the potential of point-of-care diagnostics to provide essential health data remotely, ensuring continuity of care while minimizing human contact. The integration of point-of-care diagnostics with telemedicine and remote monitoring platforms allows for real-time assessment of an animal's health, facilitating early disease detection and timely interventions. It empowers pet owners to actively participate in their pets' healthcare and provides veterinarians with a more comprehensive view of an animal's health over time.

Integration of AI and Data Analytics

The integration of artificial intelligence (AI) and data analytics is a transformative trend in the veterinary point-of-care diagnostics market. It represents a leap forward in the capabilities of diagnostic devices and their ability to provide actionable insights for veterinarians and pet owners. AI-driven algorithms are being employed to analyze complex data generated by point-of-care diagnostic tests rapidly. This technology can identify subtle patterns and trends that may be challenging for human interpretation. For example, in image-based diagnostics, AI can detect abnormalities in radiographic images or identify specific cells in microscopic slides with a high degree of accuracy.

Data analytics, coupled with AI, enables the development of predictive models. These models can anticipate health issues based on historical data, genetic factors, and real-time inputs from diagnostic tests. This allows for early intervention and preventive measures, significantly improving the quality of care for animals. One prominent application of AI and data analytics in veterinary diagnostics is in the interpretation of blood test results. Algorithms can quickly analyze comprehensive blood panels, considering multiple parameters such as organ function, electrolyte balance, and blood cell counts. This results in more precise and holistic assessments of an animal's health status. Moreover, AI-driven diagnostic devices can adapt and learn from their interactions with patients and healthcare providers, continuously improving their diagnostic accuracy over time. They can provide diagnostic recommendations that consider the specific needs of an individual animal, thereby contributing to personalized medicine in veterinary care.

Segmental Insights

Product Insights

Based on Product, ​In the veterinary point-of-care diagnostics market, the consumables segment, holds a dominant position. This prominence is largely due to the subscription-based or recurring payment models adopted by key industry players, ensuring a steady demand for these products. For instance, Heska Corporation reported that nearly 90% of its point-of-care consumables were on long-term subscriptions, with total subscriptions increasing from approximately 2,376 in 2019 to 2,980 in 2020, reflecting a subscriber retention rate exceeding 95%. Additionally, the extensive availability and variety of consumable products contribute to their widespread use in veterinary diagnostics. The growing emphasis on animal health and the increasing number of diagnostic tests performed have further amplified the consumption of these essential diagnostic components.

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Regional Insights

Based on Region, the North America region has established itself as the leader in the Veterinary Point of Care Diagnostics Market. Firstly, North America boasts a robust and well-developed veterinary healthcare infrastructure. The region is home to a large number of veterinary clinics, hospitals, and research institutions that are at the forefront of adopting advanced diagnostic technologies. This extensive network of healthcare providers creates a strong demand base for VPOC diagnostic devices and associated consumables. Secondly, the region places a high premium on pet ownership and animal health. According to the Consumer Price Index, between June 2022 and June 2023, veterinary service prices outpaced inflation by as much as 11.4% over the last decade. According to studies by Pawlicy Advisor, 2,438,795+ pets (dogs & cats) have pet insurance across the U.S. The United States and Canada, in particular, have witnessed a substantial increase in pet ownership over the years, resulting in heightened awareness of pet healthcare needs. Pet owners in North America are more inclined to invest in cutting-edge diagnostic tools and services, contributing to the growth of the VPOC market. Additionally, North America is a hub of innovation and research in the field of veterinary medicine. Leading companies in the VPOC market, as well as academic institutions, are actively engaged in research and development efforts to create advanced diagnostic solutions. This innovation culture drives the rapid adoption of new technologies and fuels market growth. Furthermore, favorable regulatory frameworks and stringent quality standards in North America inspire confidence in VPOC diagnostic products. These regulations ensure the safety, accuracy, and reliability of diagnostic devices, fostering trust among veterinary professionals and pet owners.

Recent Developments

• In December 2024, Zoetis introduced Vetscan OptiCell, a point-of-care hematology analyzer, during the Veterinary Meeting & Expo (VMX), expanding its diagnostic offerings.
• In January 2024, Center Point Bio-Tech, LLC (CPB) launched AlphaION at the 2024 Veterinary Meeting & Expo in the U.S. AlphaION is a novel, patent-pending veterinary practice diagnostic system.
• In November 2023, Antech Diagnostics launched a new reference laboratory in Warwick, marking the debut of its comprehensive and flexible diagnostic portfolio in the UK, which includes reference lab services, in-house diagnostics, imaging, and software solutions.
• Also in November 2023, Zoetis partnered with Adopt a Pet to enhance access to veterinary care for shelter animals and provide educational resources to both shelter veterinary teams and pet owners across the country.
• In June 2023, IDEXX Laboratories, Inc. unveiled the first veterinary diagnostic test capable of detecting kidney injury in cats and dogs. The test panels, which include the IDEXX Cystatin B Test, are expected to support approximately two million annual patient visits by delivering new clinical insights into kidney health. Initially launched in the United States and Canada through IDEXX Reference Laboratories, the test is set for a European rollout in 2024.
• IDEXX Laboratories has broadened its reference laboratory offering in January 2022 to cover a wider range of tests and services, enabling veterinarians to address the challenges associated with the treatment and diagnosis of cancer.
• In April 2022, Zoetis initiated the deployment of an Artificial Intelligence (AI) Blood Smear Testing Tool for its Veterinary Imagyst Multi-Purpose Platform, which utilizes Artificial Intelligence for Image Analysis. This platform is already utilized for AI Digital Cytology and Fecal Analysis for Dogs and Cats.
• In November 2022, Volition initiated the distribution of the Nu.Q Veterinarian Cancer Screening Tool, developed by Heska Corporation's Reference Laboratories, in the U.S. and Europe.

Key Market Players

• Zoetis Inc.
• IDEXX Laboratories, Inc.
• Virbac SA
• Heska Corporation
• Thermo Fisher Scientific, Inc
• Mindray Medical International Limited
• Esaote S.P.A.
• FUJIFILM Corporation
• Woodley Equipment Company Ltd
• Getein Biotech

Report Scope:

In this report, the Veterinary Point of Care Diagnostics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• Veterinary Point of Care Diagnostics Market, Product:
• Consumables
• Reagents
• Kits
• Instruments & Devices
• Veterinary Point of Care Diagnostics Market, Animal Type:
• Companion Animals
• Livestock Animals
• Veterinary Point of Care Diagnostics Market, Sample Type:
• Blood/Plasma/Serum
• Urine
• Fecal
• Others
• Veterinary Point of Care Diagnostics Market, Indication:
• Infectious Disease
• General Ailments
• Others
• Veterinary Point of Care Diagnostics Market, Testing Category:
• Hematology
• Diagnostic Imaging
• Bacteriology
• Virology
• Cytology
• Clinical Chemistry
• Parasitology
• Serology
• Others
• Veterinary Point of Care Diagnostics Market, End User:
• Veterinary Hospitals & Clinics
• Home Care Settings
• Others
• Veterinary Point of Care Diagnostics Market, By Region:
• North America

§  United States

§  Mexico

§  Canada

o   Europe

§  France

§  Germany

§  United Kingdom

§  Italy

§  Spain

o   Asia-Pacific

§  China

§  India

§  South Korea

§  Japan

§  Australia

o   South America

§  Brazil

§  Argentina

§  Colombia

o   Middle East and Africa

§  South Africa

§  Saudi Arabia

§  UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Veterinary Point of Care Diagnostics Market.

Available Customizations:

Veterinary Point of Care Diagnostics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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