United States virtual reality headset market is
anticipated to exhibit a high CAGR in the forecast period, 2024-2028. The emergence of modern technology such as artificial
intelligence, block chain and rapid development of internet, and innovation in digital technology has enabled the
adoption of virtual reality headsets in the forecast period. Moreover, virtual
reality gaming allows users to submerge themselves inside the animated game
scenario and socialize with other players therefore, the increasing popularity
of virtual reality headset in gaming industry is growing rapidly.
Virtual reality (VR) is an innovation that drenches
clients in a totally reenacted climate, commonly including the utilization of a
headset or other gadget that replaces this present reality and permits clients
to cooperate with an advanced climate. A virtual reality headset is a
head-mounted device used to provide virtual reality visuals to the eye. These
headsets are comprising of visual display or screen, lenses, stereo sound,
head, or eye motion tracking sensors or cameras. With the integration of technology
use in the workplace, there is a push for the use of innovative technology to
enhance work environments, employee productivity and team building. Virtual
reality headsets enable users to provide a virtual experience. This headset
offers a realistic simulation of real-world environments which are attracting
many enterprises to improve communication and collaboration among team members.
Virtual reality headsets include applications from entertainment to big
business, and are proceeding to alter areas like aerospace, automotive,
education, healthcare and many more.
The Increasing Popularity of Virtual
Reality Headset in Gaming Industry
The initial idea of virtual
reality gaming was proposed when video games such as Grand Theft Auto: Vice
City or Counterstrike gained immense popularity in the market. Many enterprises
are integrating advanced technologies in the gaming industry to enhance their
product offerings by designing revolutionary gaming prototypes for providing
better customer experiences and increase their customer base. Virtual reality
headset is becoming increasingly popular in United States, as they offer a
convenient, easy way to meet new customers and enhanced user experience. In
addition, virtual reality gaming allows users to submerge themselves inside the
animated game scenario and socialize with other players through their preferred
digital avatars. Due to this many users have been attracted in the past to buy
virtual reality headsets to play games like Resident Evil, Half-Life Alyx, or
Skyrim VR on their smartphones or laptops, regardless of the operating system. These
headsets have become easily accessible since the increasing use of virtual
reality & augmented reality applications in the United States. For
instance, according to NPD group, virtual reality headset revenue in the United
States doubled in 2021 from about USD 530 million in 2020. The sales of the
headset have remained constant in 2023. With the increasing popularity, many
new brands have launched affordable, consumer-driven versions of virtual
reality headsets that users can easily purchase online or at their retail outlets.
With these headsets, enterprise is tapping into a wider gaming market beyond
XBOX or PS5. As of March 2023, there are 65.9 million virtual reality users
which is 15% of the country’s population, out of which 32.7 million uses the
virtual reality headsets in the United States. With the surge in implementing
large-scale virtual reality and augmented reality technologies in operations,
the people are spending more on virtual reality headsets to enhance their
gaming experience. Thus, the increasing popularity of virtual reality headset in
gaming industry is driving the United States market throughout the projected
period.
Rising Demand for near
eye display (NED) for Virtual Reality Propelling Growth
Augmented reality (AR)
and virtual reality (VR) are developing as next-generation display platforms
for deeper human-digital interactions as a result of the quick advancements in
high-speed transmission and processing. These technologies have attracted
significant attention, owing to their potential application in next-generation
smart devices providing a gateway to countless virtual reality applications
that are improving daily lives. Emerging technologies like holography and
lithography have greatly reshaped the AR/VR display systems. Most VR and AR
devices are head-mounted or eye-glass-type wearable devices. In these devices,
displays are very important for enhancing immersion, because most humans are
more receptive to information in the visual modality, compared with other
modalities such as auditory, tactile, olfactory, and gustatory. As the
technology is still in the initial stage, enterprises are enormously trying to
integrate with their businesses enabling an advance offering for better
customer experience. For instance, BOE Technology Group Co., Ltd. unveiled a
Virtual Reality Glasses, Pancake Particle/BOE Pancake Optic 250g All-In-One VR
Headset. The all-in-one VR headset of the future weighs only 250g and is 1/4 as
thick as a conventional VR headset. These near eye displays (NED) allow
virtual reality headsets to project images directly onto the user's eyes,
creating a more immersive experience. Moreover, VR headsets require small,
lightweight near eye displays since they are necessary for a comfortable user
experience. In addition, near eye display enables users by reducing motion
sickness in VR headsets by providing a wider field of view and avoid feeling
sick. Therefore, the popularity for near eye display is growing immensely. Thus,
rising demand for near eye display (NED) for virtual reality are propelling the
growth of the United States virtual reality headsets market in the forecasting
period.
Growing use of Head
Mounted Display in Aerospace & Defense
Head Mounted Display (HMD) technology is revolutionizing the way
information is displayed by providing pilots with all the crucial information
they require on the helmet's visor. These technologies significantly improve
reaction times and lighten the burden, which dramatically improves the capacity
to carry out their objectives. With the growing adoption of head mounted
displays in the aviation industries, pilots can easily see the information such
as text, image, altitude, etc. which is projected through the display while
enhancing the operational capabilities. It provides its user with significant
situational awareness (SA) by projecting real-time, critical flight and mission
information overlaid onto their view of the outside world. According to a study by the Israeli Research
Institute, operational capacities of fighter planes armed with HMDs have
increased by three times. For instance, the US Army has incorporated the latest
advances in electronic systems including global positioning system (GPS),
radio, and a near-eye or Helmet-Mounted Display (HMD) into the Warfighter’s
body-worn equipment to provide real-time situation awareness. These head
mounted displays integrated with virtual reality headsets are being used during
pilot training to provide the realistic scenario of airspace while flying. With
the modernization of head mounted displays, many enterprises are integrating
this near eye display technology as a primary solution for most of the advanced
avionics systems. Fighter aircraft such as the F-35, with the use of modern
HMDS aids in enabling pilots to look in any direction. This helmet is so
sophisticated and impressive that F-35 pilots fly with only two displays, one
in their cockpit, the other on their helmet. Therefore, the growing use of head
mounted display in aerospace & defense is attributed to the growth of virtual
reality headsets market in the United States.
Recent Developments
·
On June 06, 2023, Apple, an American
multinational technology company announced the entrance into virtual reality
market with the launch of its USD 3,499 Vision Pro headset during a Worldwide
Developers Conference (WWDC) event. In addition, with the launch, the company
has announced its new version of MacBook laptops and an operating system for
most of its hardware.
·
On June 01, 2023, Meta Platforms,
Inc., an American multinational technology announced the launch of its newest
virtual reality headset “the Meta Quest 3”. With the new release, the enterprise
aims to improve the mixed-reality experience of seeing the real world while
wearing the headset, compared with the company’s previous headsets with
includes higher resolution images, a lighter, and thinner build.
·
On January 18, 2022, Microsoft
Corporation made a significant announcement regarding the acquisition of
Activision Blizzard Inc., a renowned game developer and interactive
entertainment content publisher based in the United States. This acquisition
was valued at USD 68.7 billion, further strengthening Microsoft's position in
the gaming industry.
Market Segments
The United
States Virtual Reality Headset Market is segmented into
product type, end
device, material, end-user, region, and competitive landscape. Based on product
type, the market is segmented into tethered, standalone pc-connected,
smartphone-based. Based on end device, the market is divided into low-end
device, mid-range device, high-end device. Based on material, the market is
separated into plastic, paper, and others. Based
on end-user, the market is divided into gaming, healthcare, entertainment &
media, education & training, retail, telecommunications, and others. And based on region, the market is
segmented into West Region, North-East Region, Mid-West Region, and South
Region.
Market Players
Major
players in the United States virtual
reality headset market are Meta Platforms (Quest VR), HTC Vive Tech
Corporation, Sony Corporation of America, Valve Corporation, Samsung
Electronics America, Inc., Magic Leap, Inc., HP Development Company, L.P., Goertek
Electronics Inc., Lenovo United States, Inc., Pimax Inc. and many more.
Download Free Sample Report
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Attribute
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Details
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Base Year
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2022
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Historic Data
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2018 –
2021
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Estimated Year
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2023
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Forecast Period
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2024
– 2028
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Quantitative Units
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Revenue in USD Million, and CAGR for 2018-2022 and 2023-2028
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Report coverage
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Revenue
forecast, company share, growth factors, and trends
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Segments covered
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Product
Type
End
Device
Material
End-User
Region
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Regional scope
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West
Region, North-East Region, Mid-West Region, South
Region
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Key companies profiled
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Meta Platforms (Quest
VR), HTC Vive Tech Corporation, Sony Corporation of America, Valve
Corporation, Samsung Electronics America, Inc., Magic Leap, Inc., HP
Development Company, L.P., Goertek Electronics Inc., Lenovo United States,
Inc., Pimax Inc.
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Customization scope
|
10%
free report customization with purchase. Addition or alteration to country,
regional & segment scope.
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Pricing and purchase options
|
Avail customized purchase options to meet your exact research
needs. Explore purchase options
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Delivery Format
|
PDF and Excel
through Email (We can also provide the editable version of the report in
PPT/Word format on special request)
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Report Scope:
In this report, United States virtual reality headset market has been
segmented into following categories, in addition to the industry trends which
have also been detailed below:
·
United States Virtual Reality Headset Market, By Product
Type:
o
Tethered
o
Standalone PC-connected
o
Smartphone-based
·
United States Virtual Reality Headset Market, By End
Device:
o Low-end
Device
o Mid-range
Device
o High-end Device
·
United States Virtual Reality Headset Market, By Material:
o Plastic
o Paper
o Others
·
United States Virtual Reality Headset Market, By End-User:
o Gaming
o Healthcare
o Entertainment
& Media
o Education & Training
o Retail
o Telecommunications
o Others
·
United States Virtual Reality Headset Market, By Region:
o
West Region
o
North-East Region
o
Mid-West Region
o
South Region
Competitive Landscape
Company Profiles: Detailed analysis of the
major companies present in United States virtual
reality headset market.
Available Customizations:
Tech Sci Research offers customizations
according to a company’s specific needs. The following customization options
are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to
five).
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