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Report Description

Report Description

Forecast Period

2026-2030

Market Size (2024)

USD 985.24 Million

Market Size (2030)

USD 1607.87 Million

CAGR (2025-2030)

8.48%

Fastest Growing Segment

Skin Cancers

Largest Market

Mid-West

Market Overview

The United States Veterinary Oncology Diagnostics Market was valued at USD 985.24 Million in 2024 and is expected to reach USD 1607.87 Million by 2030 with a CAGR of 8.48%. The United States Veterinary Oncology Diagnostics Market is experiencing robust growth due to the increasing awareness among pet owners about the importance of early cancer detection. As pet owners become more proactive about their pets’ health, the demand for advanced diagnostic tests for various cancers, including skin cancer, lymphoma, and other internal tumors, is rising. This growing awareness is being supported by veterinary professionals who emphasize the need for regular screenings, particularly for aging pets or those with a family history of cancer. The availability of advanced diagnostic tools, including molecular diagnostics, advanced imaging, and biomarker testing, has significantly contributed to the market's expansion. These technologies allow for more precise and earlier detection, which improves the prognosis and treatment options for affected animals.

A key trend driving the market is the increasing adoption of personalized treatment plans for pets diagnosed with cancer. Veterinary oncology is evolving to include more tailored approaches that cater to the specific needs of each pet, leveraging advancements in diagnostic technology to determine the most effective course of treatment. The rise in demand for minimally invasive diagnostic procedures, which offer faster recovery times and reduced risks compared to traditional methods, is also fueling market growth. The introduction of AI-based diagnostic systems is another emerging trend, offering quicker and more accurate results, further enhancing early detection capabilities. These innovations are not only improving diagnostic outcomes but also providing pet owners with greater peace of mind regarding their pets' health.

Despite its growth potential, the United States Veterinary Oncology Diagnostics Market faces several challenges. One of the primary hurdles is the high cost of advanced diagnostic tests and treatments, which can limit accessibility for many pet owners. While some pet insurance plans cover oncology diagnostics, the cost of specialized care remains a barrier for a significant portion of the market. There is also a shortage of veterinary oncologists and trained diagnostic professionals, which can result in longer wait times for diagnosis and treatment. Furthermore, the regulatory complexities associated with the approval of new diagnostic technologies may slow down the pace of innovation and market entry for newer solutions. The limited availability of specialized oncology diagnostic services, particularly in rural or underserved areas, poses another challenge. Overcoming these barriers will be essential for the market to realize its full potential in the coming years.

Key Market Drivers

Rising Prevalence of Cancer in Pets

​The rising prevalence of cancer in pets is a significant driver for the United States Veterinary Oncology Diagnostics Market. Approximately 1 in 4 dogs will develop neoplasia at some stage in their life, and nearly half of dogs over the age of 10 will be diagnosed with cancer. In 2023, an estimated 4.2 million dogs were diagnosed with cancer in the United States, equating to a rate of about 53 cases per 1,000 dogs annually. This high incidence rate underscores the growing need for advanced diagnostic tools capable of early and accurate detection.​

Early detection is crucial for improving treatment outcomes and survival rates in pets. Advanced diagnostic technologies, such as molecular diagnostics, imaging tools, and blood tests, enable veterinarians to identify cancer at its earliest stages, often before visible symptoms appear. This proactive approach allows for timely intervention, which can significantly enhance the effectiveness of treatment plans.​

As awareness of cancer's prevalence among pets increases, both veterinarians and pet owners are becoming more proactive about seeking diagnostic testing. Many pet owners now include cancer screenings as part of routine veterinary visits, contributing to a steady increase in the demand for oncology diagnostics. The rising number of specialized veterinary oncology clinics and the availability of cutting-edge diagnostic services are further fueling market growth. This growing focus on cancer detection, combined with the increasing prevalence of cancer in pets, is expected to continue driving the veterinary oncology diagnostics market in the U.S. through the forecast period.

Advancements in Diagnostic Technology

​Advancements in diagnostic technology are a significant driver of growth in the United States Veterinary Oncology Diagnostics Market. Recent innovations in molecular diagnostics, imaging technologies, and biomarkers are transforming the way veterinary professionals detect and diagnose cancer in pets. For example, improvements in imaging techniques, such as MRI and CT scans, enable more detailed and accurate visualization of tumors, even in the early stages. These technologies help veterinarians identify cancerous growths that might otherwise go undetected using traditional methods. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) into diagnostic tools has revolutionized image analysis, allowing for faster and more precise interpretation of complex data, leading to quicker diagnoses.​

Molecular diagnostics, including liquid biopsy and genetic testing, have become increasingly sophisticated, enabling the detection of cancer-related genetic mutations or specific biomarkers present in a pet’s blood or urine. This non-invasive method not only increases the accuracy of diagnoses but also reduces the discomfort and stress associated with traditional biopsy procedures. Advances in next-generation sequencing (NGS) technologies have made it possible to identify mutations and alterations in a pet’s DNA associated with various types of cancer, further enhancing early detection capabilities.​

These technological advancements are improving diagnostic precision, increasing the effectiveness of cancer treatments, and providing more treatment options. As a result, the demand for advanced veterinary oncology diagnostics is rising. Veterinarians are increasingly adopting these cutting-edge tools, contributing to the market's growth and making veterinary oncology diagnostics more accessible and reliable for pet owners. Such innovations promise a future where earlier detection and personalized treatment plans become the standard in veterinary oncology.

Advances in Pet Health Insurance

​Advances in pet health insurance are significantly influencing the United States Veterinary Oncology Diagnostics Market by enhancing accessibility and affordability of cancer detection and treatment for pets. As of 2023, pet expenditures in the U.S. reached $102.8 billion, reflecting a 77.9% increase from 2013. This surge in spending underscores the growing prioritization of pet health among owners. The expansion of pet health insurance coverage, including policies that encompass cancer screenings, diagnostic tests, and treatments, has been instrumental in this trend. Comprehensive pet insurance plans often cover diagnostic procedures such as blood tests, urinalyses, X-rays, and ultrasounds, which are essential for early cancer detection. This financial support encourages pet owners to seek timely veterinary care, leading to earlier diagnoses and improved treatment outcomes.

Furthermore, legislative efforts, such as the introduction of the Pet Insurance Model Act by the National Association of Insurance Commissioners in 2022, aim to establish regulatory frameworks that enhance consumer protection and standardize coverage, thereby fostering trust and encouraging broader adoption of pet insurance. These developments collectively contribute to the growth of the veterinary oncology diagnostics market by making advanced diagnostic services more accessible and financially feasible for pet owners.​

United States Veterinary Oncology Diagnostics Market

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Key Market Challenges

Limited Access to Specialized Veterinary Oncologists

Limited access to specialized veterinary oncologists is a significant challenge facing the United States Veterinary Oncology Diagnostics Market. While large urban areas may have veterinary oncology specialists, rural regions often lack such expertise, creating a disparity in healthcare accessibility. This shortage can delay cancer diagnosis and treatment for pets, potentially reducing survival rates and limiting the effectiveness of available therapies. Pet owners in underserved areas may have to travel long distances to reach specialized care centers, which can be both costly and time-consuming. In some cases, they may opt not to pursue specialized care at all due to these barriers, resulting in missed opportunities for early cancer detection and treatment.

The growing demand for specialized veterinary care, including oncology services, places additional strain on the existing network of oncologists. With a relatively small pool of trained veterinary oncologists in the United States, many clinics are unable to provide specialized care, leading to a bottleneck in the diagnostic process. This shortage is further exacerbated by the increasing awareness of cancer in pets, which has resulted in more pet owners seeking specialized diagnostic services. As the field of veterinary oncology grows, so does the need for more professionals with expertise in this area to meet the rising demand for cancer diagnostics and treatments.

The limited number of specialized oncologists also affects the adoption of advanced diagnostic technologies. Veterinary clinics and hospitals that lack oncology specialists may not prioritize investing in cutting-edge diagnostic tools, limiting the overall growth of the market. Until the access to specialized veterinary oncologists improves, the diagnostic market will continue to face constraints, affecting both treatment outcomes and the expansion of advanced diagnostic services.

Regulatory Challenges and Long Approval Times

Regulatory challenges and long approval times represent significant obstacles for the United States Veterinary Oncology Diagnostics Market. The approval process for new diagnostic technologies in veterinary oncology is complex and time-consuming. Diagnostic tools must undergo extensive testing to meet the regulatory standards set by the U.S. Food and Drug Administration (FDA) or other regulatory bodies. This process ensures the safety, efficacy, and reliability of products before they can be introduced to the market. However, the lengthy approval timeline can delay the availability of innovative diagnostic solutions, limiting their potential to impact the market and pet healthcare.

These regulatory delays can be especially challenging for small and medium-sized companies that may not have the resources to expedite the approval process or navigate the regulatory environment efficiently. In addition, the evolving nature of veterinary oncology, with the introduction of cutting-edge technologies such as artificial intelligence (AI) and molecular diagnostics, presents new challenges for regulators who need to adapt their frameworks to accommodate these innovations. As regulatory agencies work to establish clear guidelines for emerging technologies, veterinary oncology companies may face uncertainty about the approval process, which can further hinder product development and market entry.

The stringent regulatory requirements not only prolong the approval time but also add to the overall costs for manufacturers. This increases the financial burden for companies trying to bring new diagnostic tools to market, potentially leading to delays in the adoption of life-saving technologies. Regulatory hurdles may also result in limited availability of certain diagnostic tools in veterinary practices, especially in areas where resources are constrained, preventing a timely diagnosis for pets in need of cancer screening and treatment.

Key Market Trends

Shift Toward Non-Invasive Diagnostics

​The United States Veterinary Oncology Diagnostics Market is experiencing a notable shift towards non-invasive diagnostic methods, driven by the demand for less stressful and more accessible procedures for pets. Traditional diagnostic methods, such as biopsy and surgical procedures, can be invasive, costly, and uncomfortable for animals, leading to an increased interest in alternatives that minimize physical discomfort and risk. Non-invasive techniques, such as liquid biopsies, blood tests, and advanced imaging technologies like MRI and ultrasound, have gained traction due to their ability to accurately detect cancer with minimal intervention.

One of the key drivers behind this trend is the growing awareness among pet owners and veterinarians of the benefits non-invasive diagnostics offer in terms of ease, accuracy, and faster results. For example, liquid biopsy allows for the detection of cancer-related biomarkers in the bloodstream, enabling early detection without the need for surgical tissue samples. These methods not only reduce the stress on animals but also make it easier to perform regular monitoring, which is critical for early-stage cancer detection and ongoing disease management.

The technological advancements in non-invasive diagnostic tools have further fueled this trend. High-resolution imaging and molecular testing have improved significantly, allowing veterinarians to detect tumors and cancerous cells with greater precision. These developments have made it possible to diagnose cancers in their early stages, when treatment options are most effective. As a result, the shift toward non-invasive diagnostics is expected to grow as pet owners and veterinary clinics increasingly prioritize procedures that offer convenience, accuracy, and enhanced patient comfort, driving the market forward in the forecast period.

Adoption of Molecular Diagnostics

​The United States Veterinary Oncology Diagnostics Market is experiencing a significant shift toward the adoption of molecular diagnostics, reflecting advancements in veterinary medicine and a growing emphasis on personalized care for pets. Molecular diagnostic techniques, such as polymerase chain reaction (PCR) and next-generation sequencing (NGS), enable veterinarians to detect genetic mutations and molecular markers associated with various cancers in dogs and cats. These methods allow for earlier detection, more accurate diagnoses, and the development of tailored treatment plans, thereby improving patient outcomes.​

A notable trend is the increasing integration of molecular diagnostics into routine veterinary practice. For instance, the National Institutes of Health (NIH) reported that approximately 3.3 billion in vitro diagnostic (IVD) tests are performed annually in the U.S., encompassing a wide range of applications, including veterinary diagnostics. This indicates a substantial volume of diagnostic tests being conducted, highlighting the growing reliance on advanced diagnostic technologies in veterinary medicine.​

Furthermore, the U.S. Food and Drug Administration (FDA) has been actively involved in regulating and facilitating the development of diagnostic tests, including those used in veterinary oncology. The FDA's oversight ensures that molecular diagnostic tests meet safety and efficacy standards, thereby fostering confidence among veterinary professionals and pet owners in the reliability of these diagnostic tools.​

The adoption of molecular diagnostics in veterinary oncology is not only enhancing the accuracy of cancer detection but also contributing to the advancement of personalized medicine for pets. By identifying specific genetic alterations, veterinarians can customize treatment strategies to the individual needs of each animal, leading to more effective and targeted therapies. This trend is expected to continue growing, driven by technological advancements, regulatory support, and an increasing demand for high-quality veterinary care.

Segmental Insights

Animal Type Insights

Based on the Animal Type, Canine emerged as the dominant segment in the United States Veterinary Oncology Diagnostics Market in 2024. This is due to the high incidence of cancer in dogs compared to other companion animals. Dogs are more prone to developing various types of tumors, including lymphoma, mast cell tumors, and osteosarcoma, which has led to a growing demand for early and accurate oncology diagnostics within this segment. Pet owners are increasingly aware of the signs and risks of cancer in dogs, resulting in more frequent veterinary visits and screening tests. Veterinarians are also prioritizing oncology diagnostics in canine patients due to advancements in diagnostic tools such as fine-needle aspiration cytology, biopsy analysis, genetic testing, and biomarker-based screening methods. The strong emotional bond between pet owners and their dogs drives investment in preventive and personalized veterinary care, further boosting the demand for canine-specific oncology diagnostics.

Test Type Insights

Based on the Test Type, Biopsy emerged as the dominant segment in the United States Veterinary Oncology Diagnostics Market in 2024. This is due to its critical role in providing definitive cancer diagnoses in animals. Biopsies, whether incisional or excisional, allow for direct examination of tissue samples, enabling pathologists to determine tumor type, grade, and malignancy. This level of diagnostic precision is essential for creating effective, targeted treatment plans and improving patient outcomes. As cancer cases in companion animals continue to rise, veterinarians are increasingly relying on biopsy procedures to confirm diagnoses and differentiate between benign and malignant growths. The growing availability of advanced histopathological analysis and immunohistochemistry techniques has also strengthened the diagnostic capabilities of biopsies, further reinforcing their importance in veterinary oncology.

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Regional Insights

The Mid-West region emerged as the dominant region in the United States Veterinary Oncology Diagnostics Market in 2024. This is due to its strong network of veterinary research institutions, specialty animal hospitals, and diagnostic laboratories. States such as Illinois, Minnesota, and Ohio host some of the country’s most advanced veterinary colleges and oncology research centers, which play a critical role in driving the adoption of innovative cancer diagnostic tools. The region’s well-developed infrastructure supports the integration of advanced diagnostic technologies, including molecular diagnostics, biomarker testing, and histopathology, enabling early and accurate detection of cancer in pets. Additionally, the Mid-West has a high pet ownership rate, and growing awareness among pet parents about the importance of early cancer detection is leading to increased demand for oncology diagnostics. The presence of key veterinary diagnostic service providers in the region further contributes to market leadership, as they continuously enhance testing capabilities and expand access to cutting-edge cancer diagnostics.

Recent Developments

  • In January 2025, IDEXX Laboratories introduced IDEXX Cancer Dx, a cost-effective blood test designed for the early detection of canine lymphoma. Set to be available in the U.S. and Canada by March 2025, the test delivers results within 2–3 days and can be incorporated into routine wellness screenings, enabling earlier diagnosis and intervention.
  • In December 2024, Torigen Pharmaceuticals launched Torigen Specialty Pathology, a rapid cancer diagnostics service for pets. With expert-reviewed results delivered within 3–5 days and actionable insights, the service helps veterinarians make timely treatment decisions and complements Torigen’s personalized cancer immunotherapy offerings.
  • In April 2024, VolitionRx Limited announced the in-clinic availability of its Nu.Q Vet Cancer Test for veterinarians across the U.S. and Europe through Antech. The test, running on the Element i+ Analyzer, offers a fast, accurate, and cost-effective cancer screening solution for high-risk and older dogs, delivering results in approximately six minutes at the point of care.
  • In December 2023, a study published in the American Journal of Veterinary Research confirmed that the OncoK9 liquid biopsy test by PetDx can be used to monitor cancer recurrence and residual disease in dogs across multiple cancer types. Utilizing next-generation sequencing (NGS) technology, the test analyzes cell-free DNA in blood samples. The study included over 50 dogs with 12 different cancer types, monitored for up to one year following surgery. Results demonstrate OncoK9's potential for ongoing cancer surveillance in veterinary care.
  • In June 2023, IDEXX Laboratories, Inc. launched the first veterinary diagnostic test for detecting kidney injury in cats and dogs. The IDEXX Cystatin B Test, aimed at improving diagnosis of often subtle or nonspecific kidney issues, will be included in renal health panels and is expected to impact around two million patient visits annually.

Key Market Players

  • Zoetis Inc.
  • Neogen Corporation
  • Antech Diagnostics, Inc.
  • IDEXX Laboratories, Inc.
  • Embark Veterinary, Inc.
  • Boehringer Ingelheim Animal Health USA Inc.
  • Arizona Veterinary Oncology
  • Varian Medical Systems, Inc.
  • Merck & Co., Inc.
  • Oncotect, Inc.

By Animal Type

By Test Type

By Cancer Type

By End User

By Region

  • Canine
  • Feline
  • Others
  • Blood Tests
  • Biopsy
  • Genome testing
  • Endoscopy
  • Urinalysis
  • Imaging
  • Lymphoma
  • Sarcomas
  • Mammary Gland Tumors
  • Skin Cancers
  • Others
  • Reference Laboratories
  • Veterinary Hospitals and Clinics
  • Others
  • North-East
  • Mid-West
  • West
  • South

Report Scope:

In this report, the United States Veterinary Oncology Diagnostics Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • United States Veterinary Oncology Diagnostics Market, By Animal Type:

o   Canine

o   Feline

o   Others

  • United States Veterinary Oncology Diagnostics Market, By Test Type:

o   Blood Tests

o   Biopsy

o   Genome testing

o   Endoscopy

o   Urinalysis

o   Imaging

  • United States Veterinary Oncology Diagnostics Market, By Cancer Type:

o   Lymphoma

o   Sarcomas

o   Mammary Gland Tumors

o   Skin Cancers

o   Others

  • United States Veterinary Oncology Diagnostics Market, By End User:

o   Reference Laboratories

o   Veterinary Hospitals and Clinics

o   Others

  • United States Veterinary Oncology Diagnostics Market, By Region:

o   North-East

o   Mid-West

o   West

o   South

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the United States Veterinary Oncology Diagnostics Market.

Available Customizations:

United States Veterinary Oncology Diagnostics Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

United States Veterinary Oncology Diagnostics Market is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at sales@techsciresearch.com

Table of content

Table of content

1.    Product Overview

1.1.  Market Definition

1.2.  Scope of the Market

1.2.1.           Markets Covered

1.2.2.           Years Considered for Study

1.2.3.           Key Market Segmentations

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary

3.1.  Overview of the Market

3.2.  Overview of Key Market Segmentations

3.3.  Overview of Key Market Players

3.4.  Overview of Key Regions/Countries

3.5.  Overview of Market Drivers, Challenges, Trends

4.    Voice of Customer

5.    United States Veterinary Oncology Diagnostics Market Outlook

5.1.  Market Size & Forecast

5.1.1.           By Value

5.2.  Market Share & Forecast

5.2.1.           By Animal Type (Canine, Feline, Others)

5.2.2.           By Test Type (Blood Tests, Biopsy, Genome Testing, Endoscopy, Urinalysis, Imaging)

5.2.3.           By Cancer Type (Lymphoma, Sarcomas, Mammary Gland Tumors, Skin Cancers, Others)

5.2.4.           By End User (Reference Laboratories, Veterinary Hospitals and Clinics, Others)

5.2.5.           By Region

5.2.6.           By Company (2024)

5.3.  Market Map

6.    North-East Veterinary Oncology Diagnostics Market Outlook

6.1.  Market Size & Forecast

6.1.1.           By Value

6.2.  Market Share & Forecast

6.2.1.           By Animal Type

6.2.2.           By Test Type

6.2.3.           By Cancer Type

6.2.4.           By End User

7.    Mid-West Veterinary Oncology Diagnostics Market Outlook

7.1.  Market Size & Forecast

7.1.1.           By Value

7.2.  Market Share & Forecast

7.2.1.           By Animal Type

7.2.2.           By Test Type

7.2.3.           By Cancer Type

7.2.4.           By End User

8.    West Veterinary Oncology Diagnostics Market Outlook

8.1.  Market Size & Forecast

8.1.1.           By Value

8.2.  Market Share & Forecast

8.2.1.           By Animal Type

8.2.2.           By Test Type

8.2.3.           By Cancer Type

8.2.4.           By End User

9.    South Veterinary Oncology Diagnostics Market Outlook

9.1.  Market Size & Forecast

9.1.1.           By Value

9.2.  Market Share & Forecast

9.2.1.           By Animal Type

9.2.2.           By Test Type

9.2.3.           By Cancer Type

9.2.4.           By End User

10.  Market Dynamics

10.1.   Drivers

10.2.   Challenges

11.  Market Trends & Developments

11.1.   Merger & Acquisition (If Any)

11.2.   Product Launches (If Any)

11.3.   Recent Developments

12.  Policy & Regulatory Landscape

13.  United States Economic Profile

14.  United States Veterinary Oncology Diagnostics Market: SWOT Analysis

15.  Porter’s Five Forces Analysis

15.1.   Competition in the Industry

15.2.   Potential of New Entrants

15.3.   Power of Suppliers

15.4.   Power of Customers

15.5.   Threat of Substitute Products

16.  Competitive Landscape

16.1.   Zoetis Inc.

16.1.1.        Business Overview

16.1.2.        Company Snapshot

16.1.3.        Products & Services

16.1.4.        Financials (As Reported)

16.1.5.        Recent Developments

16.1.6.        Key Personnel Details

16.1.7.        SWOT Analysis

16.2.   Neogen Corporation

16.3.   Antech Diagnostics, Inc.

16.4.   IDEXX Laboratories, Inc.

16.5.   Embark Veterinary, Inc.

16.6.   Boehringer Ingelheim Animal Health USA Inc.

16.7.   Arizona Veterinary Oncology

16.8.   Varian Medical Systems, Inc.

16.9.   Merck & Co., Inc.

16.10. Oncotect, Inc.

17.  Strategic Recommendations

18.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

Frequently asked questions

The market size of the United States Veterinary Oncology Diagnostics Market was estimated to be USD 985.24 Million in 2024.

Zoetis Inc., Neogen Corporation, Antech Diagnostics, Inc., IDEXX Laboratories, Inc., Embark Veterinary, Inc., Boehringer Ingelheim Animal Health USA Inc., Arizona Veterinary Oncology, Varian Medical Systems, Inc., Merck & Co., Inc., Oncotect, Inc., were the top players operating in the United States Veterinary Oncology Diagnostics Market in 2024.

Limited availability of specialized veterinary oncology diagnostic services in rural areas, high costs associated with advanced cancer diagnostic tools limiting widespread adoption, shortage of trained veterinary oncologists and diagnostic technicians, variability in diagnostic accuracy across different platforms, and complex regulatory requirements for introducing new diagnostic technologies are the major challenges faced by the United States Veterinary Oncology Diagnostics Market in the upcoming years.

Rising prevalence of cancer among companion animals, growing awareness among pet owners about early disease detection, increasing demand for advanced and accurate diagnostic solutions, expanding availability of veterinary specialty care services, and continuous innovation in veterinary oncology diagnostic technologies are the major drivers for the United States Veterinary Oncology Diagnostics Market.

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