United States Silicone Bra Market By Type (Backless Vs. Strapless/Multi-way), By Price Range (Low, Medium, High), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Departmental Stores, Exclusive Stores, Online and Others (Multi-Branded Stores, Direct Sales, etc.)), By Region, By Top 10 Leading States/Cities, Competition Forecast & Opportunities, 2017-2027

The United States Silicon Bra market is expected to grow at an impressive pace in the anticipated period. Innerwear like silicone bras is intended to accentuate cleavage or give the appearance of fuller breasts. They are constructed of silicone gel, a kind of synthetic rubber. Silicone bras come in various styles, such as push-up, balconette, and plunge. Silicone bras come in multiple colors and styles and can be worn with or without a bra. Silicone bras rely on gel filling to provide support and shape, unlike conventional bras that use padding or underwire to accentuate lift and cleavage. Since they are less likely to irritate the skin or cause discomfort, they are much more comfortable to wear for extended periods. In 2021, the women population stood at more than 167 million across the country, which fosters the growth of the United States silicone bra market.

Consumer behavior in the United States is being influenced by a whirlwind of style and characteristics connected to capriciousness. In this diverse era, there has been a significant change in the bra market over the past few years. Since a few years ago, there have been numerous brands and businesses that manufacture bras. Many brands are investing heavily in producing new and more comfortable products to satisfy the shifting preferences for bras among many American women. They are frequently characterized as more romantic, narcissistic, socially conscious, and experience-oriented than their predecessors. Women's demand for supportive bras, revealing bras, and eco-friendly bras are rapidly rising in the United States. Nude bras are the most functional and should be a staple in every woman's bra collection.

The Trend of Silicone Strap-less Bra Fuels the Market Growth  

Silicone strapless offer the option of adding additional support with detachable straps. Silicone strapless bras support women's busts over an underwire, an anti-slip grip lining, and, occasionally, a molded cup to keep everything in place. These silicone strapless bras provide excellent support despite being worn underneath a sleeveless top or dress. Therefore, the increasing popularity of silicone strap-less bras drives the growth of the silicone bra market in the United States.

Trend of Stick-on Silicone Bras Fuels the Market Growth

Stick-on silicone bras can provide a better lift than traditional bras. Stick-on silicone bras frequently pull the breasts together and raise them. This will give breasts a bigger and better appearance. Therefore, choosing stick-on silicone bras is more critical for anyone who wants to make their breasts appear larger and fuller. More specifically, stick-on silicone bras are strapless and backless undergarments that adhere to the breasts and become completely invisible when worn over clothing. They are made with self-adhesive cups that provide shaping and support without using a back band or hooks. However, these silicone pads are generally intact and stick to the body with adhesive. Unlike regular bras, it provides just the right amount of nipple coverage. For instance, the American company Perkies, offers various types of bras, such as stick-on silicone bras, etc.Each stick-on silicone bra is essentially a pair of cups without the customary straps; instead, it has internal adhesives that adhere to the wearer's breasts.

Increasing  Popularity of Transparent Silicone Bra Propels Market Growth

Transparent silicone bras are generally referred to as bras with transparent back straps or shoulder bands. Wearing a transparent silicone bra is necessary when wearing dresses with plunging necklines or tops with noodle straps or sleeveless. This is one of the best designs, and the bras are made of luxurious lace. These transparent silicone bras have adjustable shoulder straps for a secure fit. Most silicone transparent bras come with invisible straps.

Side Effects of Silicone Bras Restricts the Market Growth

Sometimes, the silicone used to make the cups is of low quality, which can cause skin irritation and rashes. Some women who use it frequently may also experience an allergic reaction. These bras' adhesives can also trigger allergic reactions and irritate the skin. Silicon doesn't breathe well. Wearing bras made of it for an extended period can be uncomfortable for the breasts. The skin might become irritated if there is poor breathability. Since the bra's outer portion is made of plastic, sweat and dirt can adhere to it, promoting bacterial growth. The bra may begin to smell if it is not kept clean and is being worn frequently.

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Market Segmentation

United States silicone bra market is segmented based on type, price range, and distribution channel. Based on type, the market is segmented into backless and strapless/multi-way. Based on price range, the market is segmented into low, medium, and high. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, departmental stores, exclusive stores, online and others.

Market Players

Hanesbrand Inc., Jockey International Inc., L Brands Inc., PVH Corp., Triumph Global Sales AG, Wacoal America, Inc., Chantelle Lingerie Inc., Victoria’s Secret Stores & Co., MAS Holdings and Perkies are the major market players in United States silicone bra market.

Report Scope:

In this report, United States silicone bra market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United States Silicone Bra Market, By Type:
• Backless
• Strapless/Multi-Way

·         United States Silicone Bra Market, By Price Range:

• Low
• Medium
• High
• United States Silicone Bra Market, By Distribution Channel:
• Supermarkets/Hypermarkets
• Specialty Stores
• Departmental Stores
• Exclusive Stores
• Online
• Others
• United States Silicone Bra Market, By Region
• South
• West
• Mid-West
• North-East

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States silicone bra market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).