Report Description

United States OTT Media Services Market is projected to grow at impressive rate during the forecast period on account of increasing internet connectivity. According to the data provided by World Bank, more than 90.9% of the total population in the country have access to internet connectivity.

The OTT industry in the United States is witnessing increased demand owing to the availability of smart devices such as smart televisions and smartphones. There are more than 294.15 million smartphones, and more than 90% of the country's households own a television. Among them, 50% of the population have a smart tv, significantly influencing the demand for OTT media services in the country.

The growing popularity of multiple advantages of OTT media services can be attributed to factors such as it frees residents from cable subscriptions, geographical restrictions, and broadcast schedules. Thus, the limited genre options, package flexibility, increased gadget availability, internet usage, and cheaper costs have contributed to increasing popularity. Due to the COVID-19 epidemic, temporary closures of entertainment venues like theatres, box offices, and cinemas have increased demand for over-the-top services in the United States.

In the SVOD segment, the company earn revenue by providing subscriptions on monthly, yearly or quarterly basis and in the AVOD segment the company earns only through by running advertisements in the middle of the video. Additionally, in the TVOD if the consumer spends on a specific content, then it is considered under the TVOD type.


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Availability of Streaming Services on Various Devices Fuels the Market Growth

OTT media services became more widely available as technology advanced, and they are now available on smartphones and smart televisions. Furthermore, the availability of streaming platforms on gaming consoles and the advent of firetv sticks launched by several companies such as Amazon.com, Inc which has more than 50 million monthly active users globally who stream OTT platforms with the help of firetv sticks as per the data provided by Business Standard, by which OTT services can be streamed at ease on a non-smart television are fueling the growth of the OTT media services industry. Additionally, Alphabet Inc. launched the Chromecast device, which provides several features such as dedicated remote control, and algorithm-generated recommendations that improve the user experience.

Increasing Availability of Various Subscription Packages to Fuel the Market Growth

OTT media services are witnessing an increasing surge in the country owing to the availability of various subscription packages. Some companies are providing AVOD and SVOD combined models, which help them to attract new subscribers. Additionally, some OTT media service platforms favour the AVOD model for customers who would rather view advertising than pay for an OTT media service platform subscription.

Numerous Cybercrimes are Hampering the Market Growth

In addition, certain OTT Platforms, including HBO, Netflix, and others, put consumers at risk because they could cause them to lose private information while subscribing. Additionally, cybercrime can occur on websites that request users' sensitive information, such as their bank account information. Even if many trustworthy platforms strive to improve security, many still need to tweak it. Therefore, this renders expansion in the country.

Rising Market Competition from New Market Entrants Hinderances the Market Growth

Due to new service providers delivering content at lower pricing than established providers, the OTT media services sector is experiencing significant competition. Additionally, several businesses are implementing AVOD income models to attract potential subscribers and fiercely compete with well-known brands.

Market Segmentation

The United States OTT Media Services Market is segmented based on type, video quality, number of screens, region, and company. Based on type model, the market is further segmented into SVOD, AVOD, TVOD. Based on video quality the market is divided into HD, Full HD, Ultra HD. Further, on the basis of number of screens the market is fragmented into 1, 2-3 and more than 3.

Company Profiles

Netflix, Inc., Amazon.com, Inc, Alphabet Inc. (YouTube), The Walt Disney Company, Lions Gate Entertainment Inc., LLC, Apple, Inc., WarnerMedia Direct, LLC. (HBO Max), Viacom Inc., XUMO, LLC, Sling TV, etc. are among the top players operating in the United States OTT media services market.

Attribute

Details

Base Year

2022

Historical Years

2018 – 2021

Estimated Year

2023

Forecast Period

2024 – 2028

Quantitative Units

Revenue in USD Billion and CAGR for 2018-2021 and 2023E-2028F

Report Coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

Segments Covered

Type

Video Quality

Number of Screens

Company

Regional Scope

South, West, Midwest, Northeast

Key Companies Profiled

Netflix, Inc., Amazon.com, Inc, Alphabet Inc. (YouTube), The Walt Disney Company, Lions Gate Entertainment Inc., LLC, Apple, Inc., WarnerMedia Direct, LLC. (HBO Max), Viacom Inc., XUMO, LLC, Sling TV and others.

Customization Scope

10% free report customization with purchase. Addition or alteration to country, regional & segment scope.

Pricing and Purchase Options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Delivery Format

PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request)

Report Scope:

In this report, United States OTT Media Services Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

·         United States OTT Media Services Market, By Type:

o   AVOD

o   SVOD

o   TVOD

·         United States OTT Media Services Market, By Video Quality:

o   HD

o   Full HD

o   Ultra HD

·         United States OTT Media Services Market, By Number of Screens:

o   1

o   2-3

o   More than 3

·         United States OTT Media Services Market, By Region:

o   South

o   West

o   Midwest

o   Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in United States OTT Media Services Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

It is an upcoming report to be released soon. If you wish an early delivery of this report or want to confirm the date of release, please contact us at [email protected]

Table of content

1.    Introduction

1.1.  Market Overview

1.2.  Key Highlights of the Report

1.3.  Market Coverage

1.4.  Market Segments Covered

1.5.  Research Tenure Considered

2.    Research Methodology

2.1.  Objective of the Study

2.2.  Baseline Methodology

2.3.  Key Industry Partners

2.4.  Major Association and Secondary Sources

2.5.  Forecasting Methodology

2.6.  Data Triangulation & Validation

2.7.  Assumptions and Limitations

3.    Executive Summary         

3.1.  Market Overview

3.2.  Market Forecast

3.3.  Key Regions

3.4.  Key Segments

4.    Voice of Customer Analysis (B2C Model Analysis)

4.1.  Sample Size Determination

4.2.  Respondent Demographics

4.2.1.     By Gender

4.2.2.     By Age

4.2.3.     By Occupation

4.3.  Brand Awareness

4.4.  Factors Influencing Purchase Decision for Subscription

4.5.  Brand Satisfaction

4.6.  Challenges Faced Post Purchase of Subscription

5.    United States OTT Media Service Market Outlook

5.1.  Market Size & Forecast

5.1.1.     By Value          

5.2.  Market Share & Forecast

5.2.1.     By Type Market Share Analysis (AVOD, SVOD, TVOD)

5.2.2.     By Video Quality Market Share Analysis (HD, Full HD, Ultra HD)

5.2.3.     By Number of Screens Market Share Analysis (1, 2-3, More Than 3)

5.2.4.     By Regional Market Share Analysis

5.2.4.1.         South Region Market Analysis

5.2.4.2.         Midwest Region Market Analysis

5.2.4.3.         Northeast Region Market Analysis

5.2.4.4.         West Region Market Analysis

5.3.  United States OTT Media Services Market Mapping & Opportunity Assessment

5.3.1.     By Type Market Mapping & Opportunity Assessment

5.3.2.     By Video Quality Market Mapping & Opportunity Assessment

5.3.3.     By Number of Screens Market Mapping & Opportunity Assessment

5.3.4.     By Regional Market Mapping & Opportunity Assessment

6.    South United States OTT Media Service Market Outlook

6.1.  Market Size & Forecast

6.1.1.     By Value          

6.2.  Market Share & Forecast

6.2.1.     By Type Market Share Analysis

6.2.2.     By Video Quality Market Share Analysis

6.2.3.     By Number of Screens Market Share Analysis

7.    Midwest United States OTT Media Service Market Outlook

7.1.  Market Size & Forecast

7.1.1.     By Value          

7.2.  Market Share & Forecast

7.2.1.     By Type Market Share Analysis

7.2.2.     By Video Quality Market Share Analysis

7.2.3.     By Number of Screens Market Share Analysis

8.    Northeast United States OTT Media Service Market Outlook

8.1.  Market Size & Forecast

8.1.1.     By Value          

8.2.  Market Share & Forecast

8.2.1.     By Type Market Share Analysis

8.2.2.     By Video Quality Market Share Analysis

8.2.3.     By Number of Screens Market Share Analysis

9.    West United States OTT Media Service Market Outlook

9.1.  Market Size & Forecast

9.1.1.     By Value          

9.2.  Market Share & Forecast

9.2.1.     By Type Market Share Analysis

9.2.2.     By Video Quality Market Share Analysis

9.2.3.     By Number of Screens Market Share Analysis

10.  Market Dynamics

10.1.              Drivers

10.1.1.                  Availability of Streaming Services on Various Devices

10.1.2.                  Increasing Availability of Various Subscription Packages

10.1.3.                  Increasing Internet Penetration

10.2.              Challenges

10.2.1.  Numerous Cybercrimes

10.2.2.  Piracy of Videos

11.  Impact of COVID-19 on United States OTT Media Services Market

11.1.1.  Impact Assessment Model       

11.1.2.  Key Segments Impacted

11.1.3.  Key Regions Impacted

12.  Market Trends & Developments

12.1.              5G is Changing the OTT Media Services Market

12.2.              Innovative Monetization Models

12.3.              Content Personalization Through Different Algorithms

12.4.              User-Friendly Interface

13.  SWOT Analysis

13.1.              Strength

13.2.              Weakness

13.3.              Opportunities

13.4.              Threats

14.  Porter’s Five Forces Model

14.1.              Competition Landscape

14.2.              Buyer Power

14.3.              Supplier Power

14.4.              Threat of New Entrants

14.5.              Threat of Substitutes

15.  Competitive Landscape

15.1.              Competition Outlook

15.2.              Company Profiles

15.2.1.  Netflix, Inc.

15.2.1.1.      Company Details

15.2.1.2.      Products & Services

15.2.1.3.      Financial (As Reported)

15.2.1.4.      Key Market Focus & Geographical Presence

15.2.1.5.      Recent Development

15.2.1.6.      Key Management Personnel

15.2.2.  Amazon.com, Inc

15.2.2.1.      Company Details

15.2.2.2.      Products & Services

15.2.2.3.      Financial (As Reported)

15.2.2.4.      Key Market Focus & Geographical Presence

15.2.2.5.      Recent Development

15.2.2.6.      Key Management Personnel

15.2.3.  Alphabet Inc. (YouTube)

15.2.3.1.      Company Details

15.2.3.2.      Products & Services

15.2.3.3.      Financial (As Reported)

15.2.3.4.      Key Market Focus & Geographical Presence

15.2.3.5.      Recent Development

15.2.3.6.      Key Management Personnel

15.2.4.  The Walt Disney Company

15.2.4.1.      Company Details

15.2.4.2.      Products & Services

15.2.4.3.      Financial (As Reported)

15.2.4.4.      Key Market Focus & Geographical Presence

15.2.4.5.      Recent Development

15.2.4.6.      Key Management Personnel

15.2.5.  Apple, Inc.

15.2.5.1.      Company Details

15.2.5.2.      Products & Services

15.2.5.3.      Financial (As Reported)

15.2.5.4.      Key Market Focus & Geographical Presence

15.2.5.5.      Recent Development

15.2.5.6.      Key Management Personnel

15.2.6.  WarnerMedia Direct, LLC. (HBO Max)

15.2.6.1.      Company Details

15.2.6.2.      Products & Services

15.2.6.3.      Financial (As Reported)

15.2.6.4.      Key Market Focus & Geographical Presence

15.2.6.5.      Recent Development

15.2.6.6.      Key Management Personnel

15.2.7.  Lions Gate Entertainment Inc.

15.2.7.1.      Company Details

15.2.7.2.      Products & Services

15.2.7.3.      Financial (As Reported)

15.2.7.4.      Key Market Focus & Geographical Presence

15.2.7.5.      Recent Development

15.2.7.6.      Key Management Personnel

15.2.8.  Viacom Inc.

15.2.8.1.      Company Details

15.2.8.2.      Products & Services

15.2.8.3.      Financial (As Reported)

15.2.8.4.      Key Market Focus & Geographical Presence

15.2.8.5.      Recent Development

15.2.8.6.      Key Management Personnel

15.2.9.  Xumo, LLC

15.2.9.1.      Company Details

15.2.9.2.      Products & Services

15.2.9.3.      Financial (As Reported)

15.2.9.4.      Key Market Focus & Geographical Presence

15.2.9.5.      Recent Development

15.2.9.6.      Key Management Personnel

15.2.10.                Sling TV

15.2.10.1.    Company Details

15.2.10.2.    Products & Services

15.2.10.3.    Financial (As Reported)

15.2.10.4.    Key Market Focus & Geographical Presence

15.2.10.5.    Recent Development

15.2.10.6.    Key Management Personnel

16.  Strategic Recommendations/Action Plan

16.1.              Key Focus Areas

16.2.              Target Regions

16.3.              Target Type

17.  About Us & Disclaimer

Figures and Tables

Frequently asked questions

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Many of the brands in the United States OTT media services market are utilizing artificial intelligence and different algorithms to suggest users content on the basis of user’s watch history and video preferences.

down-arrow

In terms of type, the United States OTT media service market is fragmented into AVOD, SVOD and TVOD. As per a report, the SVOD dominated the market, but due to the multiple benefits provided by AVOD, it experienced a significant growth.

down-arrow

Due to rising urbanization, rising per capita income, internet penetration, and smart devices such as smartphones and intelligent television, various brands entered the United States OTT media services market. Netflix, Inc., holds the largest market share in the country as they were the first OTT market company to state its business.

down-arrow

United States OTT Media Services Market is projected to grow at impressive rate during the forecast period on account of increasing internet connectivity. According to the data provided by World Bank, more than 90.9% of the total population in the country have access to internet connectivity. The OTT industry in the United States is witnessing increased demand owing to the availability of smart devices such as smart televisions and smartphones. There are more than 294.15 million smartphones, and more than 90% of the country's households own a television. Among them, 50% of the population have a smart tv, significantly influencing the demand for OTT media services in the country. The growing popularity of multiple advantages of OTT media services can be attributed to factors such as it frees residents from cable subscriptions, geographical restrictions, and broadcast schedules. Thus, the limited genre options, package flexibility, increased gadget availability, internet usage, and cheaper costs have contributed to increasing popularity. Due to the COVID-19 epidemic, temporary closures of entertainment venues like theatres, box offices, and cinemas have increased demand for over-the-top services in the United States. In the SVOD segment, the company earn revenue by providing subscriptions on monthly, yearly or quarterly basis and in the AVOD segment the company earns only through by running advertisements in the middle of the video. Additionally, in the TVOD if the consumer spends on a specific content, then it is considered under the TVOD type. Availability of Streaming Services on Various Devices Fuels the Market Growth OTT media services became more widely available as technology advanced, and they are now available on smartphones and smart televisions. Furthermore, the availability of streaming platforms on gaming consoles and the advent of firetv sticks launched by several companies such as Amazon.com, Inc which has more than 50 million monthly active users globally who stream OTT platforms with the help of firetv sticks as per the data provided by Business Standard, by which OTT services can be streamed at ease on a non-smart television are fueling the growth of the OTT media services industry. Additionally, Alphabet Inc. launched the Chromecast device, which provides several features such as dedicated remote control, and algorithm-generated recommendations that improve the user experience. Increasing Availability of Various Subscription Packages to Fuel the Market Growth OTT media services are witnessing an increasing surge in the country owing to the availability of various subscription packages. Some companies are providing AVOD and SVOD combined models, which help them to attract new subscribers. Additionally, some OTT media service platforms favour the AVOD model for customers who would rather view advertising than pay for an OTT media service platform subscription. Numerous Cybercrimes are Hampering the Market Growth In addition, certain OTT Platforms, including HBO, Netflix, and others, put consumers at risk because they could cause them to lose private information while subscribing. Additionally, cybercrime can occur on websites that request users' sensitive information, such as their bank account information. Even if many trustworthy platforms strive to improve security, many still need to tweak it. Therefore, this renders expansion in the country. Rising Market Competition from New Market Entrants Hinderances the Market Growth Due to new service providers delivering content at lower pricing than established providers, the OTT media services sector is experiencing significant competition. Additionally, several businesses are implementing AVOD income models to attract potential subscribers and fiercely compete with well-known brands. Market Segmentation The United States OTT Media Services Market is segmented based on type, video quality, number of screens, region, and company. Based on type model, the market is further segmented into SVOD, AVOD, TVOD. Based on video quality the market is divided into HD, Full HD, Ultra HD. Further, on the basis of number of screens the market is fragmented into 1, 2-3 and more than 3. Company Profiles Netflix, Inc., Amazon.com, Inc, Alphabet Inc. (YouTube), The Walt Disney Company, Lions Gate Entertainment Inc., LLC, Apple, Inc., WarnerMedia Direct, LLC. (HBO Max), Viacom Inc., XUMO, LLC, Sling TV, etc. are among the top players operating in the United States OTT media services market. Attribute Details Base Year 2022 Historical Years 2018 – 2021 Estimated Year 2023 Forecast Period 2024 – 2028 Quantitative Units Revenue in USD Billion and CAGR for 2018-2021 and 2023E-2028F Report Coverage Revenue forecast, company share, competitive landscape, growth factors, and trends Segments Covered Type Video Quality Number of Screens Company Regional Scope South, West, Midwest, Northeast Key Companies Profiled Netflix, Inc., Amazon.com, Inc, Alphabet Inc. (YouTube), The Walt Disney Company, Lions Gate Entertainment Inc., LLC, Apple, Inc., WarnerMedia Direct, LLC. (HBO Max), Viacom Inc., XUMO, LLC, Sling TV and others. Customization Scope 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. Pricing and Purchase Options Avail customized purchase options to meet your exact research needs. Explore purchase options Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/pdf format on special request) Report Scope: In this report, United States OTT Media Services Market has been segmented into following categories, in addition to the industry trends which have also been detailed below: • United States OTT Media Services Market, By Type: o AVOD o SVOD o TVOD • United States OTT Media Services Market, By Video Quality: o HD o Full HD o Ultra HD • United States OTT Media Services Market, By Number of Screens: o 1 o 2-3 o More than 3 • United States OTT Media Services Market, By Region: o South o West o Midwest o Northeast Competitive Landscape Company Profiles: Detailed analysis of the major companies present in United States OTT Media Services Market. Available Customizations: With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report: Company Information • Detailed analysis and profiling of additional market players (up to five). Questions What are the trends in the United States OTT media services market? Many of the brands in the United States OTT media services market are utilizing artificial intelligence and different algorithms to suggest users content on the basis of user’s watch history and video preferences. Which type is in high demand in United States OTT media service market? In terms of type, the United States OTT media service market is fragmented into AVOD, SVOD and TVOD. As per a report, the SVOD dominated the market, but due to the multiple benefits provided by AVOD, it experienced a significant growth. Which is the best OTT media service in United States? Due to rising urbanization, rising per capita income, internet penetration, and smart devices such as smartphones and intelligent television, various brands entered the United States OTT media services market. Netflix, Inc., holds the largest market share in the country as they were the first OTT market company to state its business. How many OTT providers are there in United States? In the United States, there is more than 300 OTT services option from which consumers can opt according to their preference and need. Many OTT streaming services market players have launched various new streaming platforms, such as NBCUniversal launched Peacock and WarnerMedia launched HBO Max.

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Parvati Sharma

Account Manager BD
Press Release

United States OTT Media Services Market to Grow During the Forecast Period

Feb, 2023

Flexible subscription plans, high internet penetration, and a variety of content for consumers are expected to drive the growth of the United States OTT Media Services Market.