United States Mineral Sunscreen Market, By Product Type (Cream, Lotion, gel), By Sales Channel (Supermarket/Hypermarket, Departmental Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F

Market Overview

United States Mineral Sunscreen Market was valued at USD 825.20 million in 2024 and is anticipated to grow USD 1,305.67 million by 2030 with a CAGR of 8.01% during forecast period. The United States mineral sunscreen market is experiencing significant growth, driven by increasing consumer awareness of skin health and the harmful effects of chemical sunscreens. Mineral sunscreens, containing zinc oxide and titanium dioxide, are favored for their natural, non-toxic, and reef-safe properties. Regulatory scrutiny on chemical UV filters, along with rising demand for clean beauty products, is fueling market expansion. Brands are innovating with lightweight, non-greasy formulations to enhance user experience. As of 2023, the U.S. has over 218 million online shoppers, each spending an average of USD 5,381 annually. Surveys indicate that 40% of consumers prefer purchasing health and beauty products through online platforms.

Key Market Drivers

Rising Consumer Awareness of Skin Health and UV Protection

Consumer awareness regarding skin health and sun damage is a major factor driving the growth of the United States mineral sunscreen market. With increasing knowledge of the harmful effects of ultraviolet (UV) radiation, such as premature aging, hyperpigmentation, and skin cancer, more consumers are seeking effective sun protection solutions. Organizations like the Skin Cancer Foundation and American Academy of Dermatology (AAD) have been actively promoting the benefits of sunscreen use, emphasizing the superior safety profile of mineral sunscreens.

Similarly, social media plays a crucial role in shaping consumer preferences in the U.S. mineral sunscreen market. Platforms like Instagram, TikTok, and YouTube influence purchasing decisions through skincare influencers, dermatologists, and beauty bloggers who promote the benefits of mineral sunscreens. Viral skincare trends, such as “skinimalism” and “clean beauty,” have increased awareness of non-toxic, reef-safe, and eco-friendly sun protection options. As per the studies indicates that 29% of millennials base their purchasing decisions on social media and online reviews. Additionally, nearly 50% of U.S. consumers aged 18 to 29 prefer buying makeup through online platforms.

Regulatory Scrutiny on Chemical Sunscreens

Regulatory actions by the U.S. Food and Drug Administration (FDA) and environmental agencies have significantly influenced the mineral sunscreen market. In recent years, concerns have grown over the safety of chemical sunscreen ingredients such as oxybenzone and octinoxate, which have been linked to hormonal disruptions, skin allergies, and potential carcinogenic risks.

The FDA is actively reviewing several chemical sunscreen ingredients to determine their safety for long-term human use. In 2021, the Protect Our Reefs Act banned the sale of sunscreens containing oxybenzone and octinoxate in places like Hawaii, Key West, and the U.S. Virgin Islands due to their role in coral reef bleaching. This shift toward reef-safe formulations has pushed brands to develop mineral-based alternatives, which are biodegradable and environmentally friendly.

Increasing Demand for Eco-Friendly and Sustainable Skincare

Sustainability is a crucial driver in the United States mineral sunscreen market, with consumers actively seeking eco-friendly, biodegradable, and recyclable products. Mineral sunscreens naturally align with this demand, as they lack harmful chemicals that contribute to ocean pollution. In response, brands are prioritizing sustainable packaging, including recyclable tubes, glass containers, and refillable sunscreen sticks, while also formulating biodegradable products that break down safely in the environment. Additionally, cruelty-free and vegan certifications appeal to ethical consumers. Major players like Supergoop, Badger, Blue Lizard, and Coola have expanded their reef-safe and plastic-free lines, while retailers such as Sephora, Ulta Beauty, and Whole Foods promote sustainable mineral sunscreens through dedicated clean beauty sections.

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Key Market Challenges

Higher Cost Compared to Chemical Sunscreens

One of the biggest challenges facing the mineral sunscreen market in the U.S. is higher production and retail costs compared to chemical sunscreens. Mineral sunscreens rely on zinc oxide and titanium dioxide, which are naturally derived ingredients that require extensive processing to ensure they meet regulatory standards for purity, efficacy, and safety. This makes their production more expensive than chemical UV filters like oxybenzone and avobenzone, which are synthetically manufactured at a lower cost.

Additionally, mineral formulations require advanced stabilization techniques to ensure they spread evenly without leaving a white cast on the skin. To improve texture and performance, many brands invest in nano-sized or coated mineral particles, further increasing production costs.

White Cast and Texture Issues

A longstanding challenge for mineral sunscreens is the white cast they leave on the skin, particularly for individuals with medium to dark skin tones. Since zinc oxide and titanium dioxide act as physical UV blockers, they sit on the skin’s surface rather than absorbing like chemical sunscreens. This can result in a visible white or chalky appearance, making the products less appealing for people of color.

Although brands are developing micronized and tinted formulations to reduce the white cast, finding a universally flattering mineral sunscreen remains a challenge. Many consumers still report difficulties in finding a lightweight, blendable formula that does not feel heavy, greasy, or dry on the skin.

Key Market Trends

Rising Demand for Tinted and Sheer Formulations

One of the most significant trends in the U.S. mineral sunscreen market is the shift towards tinted and sheer formulations. Traditional mineral sunscreens, which use zinc oxide and titanium dioxide, often leave a white cast, making them less appealing for individuals with medium to dark skin tones. To address this, brands are innovating with tinted mineral sunscreens that blend seamlessly with different skin tones while providing broad-spectrum UV protection.

Tinted mineral sunscreens not only offer cosmetic benefits but also contain iron oxides, which provide added protection against blue light emitted from digital screens. With increased consumer awareness of blue light’s potential impact on skin aging, demand for these products is growing.

Growth of Water-Resistant and Sport-Focused Mineral Sunscreens

As more consumers engage in outdoor activities, sports, and water-based recreation, the demand for water-resistant and sweat-proof mineral sunscreens is increasing. Traditional mineral sunscreens tend to wash off quickly with sweat and water, requiring frequent reapplication. To address this, brands are developing long-lasting mineral sunscreen formulations that provide enhanced durability and resistance to sweat and water exposure.

New formulations are leveraging silicone-based and natural wax coatings to enhance adherence to the skin, allowing mineral sunscreens to remain effective during swimming, hiking, and high-intensity sports. Brands such as ThinkSport, Blue Lizard, and Badger have introduced sport-focused mineral sunscreens that offer extended water resistance of up to 80 minutes while maintaining reef-safe and non-toxic properties.

Segmental Insights

Product Type Insights

The cream segment dominated the United States mineral sunscreen market, driven by its ease of application, superior coverage, and moisturizing benefits. Consumers prefer cream-based formulations for face and body protection, as they provide consistent UV coverage and are less likely to leave a white cast compared to powders or sprays. Additionally, creams allow for better incorporation of skincare ingredients like hyaluronic acid, antioxidants, and vitamins, enhancing their appeal among health-conscious consumers. Dermatologists and skincare professionals often recommend mineral sunscreen creams for sensitive skin and daily wear, further solidifying their position as the market’s leading product format.

Sales Channel Insights

The supermarket/hypermarket segment dominated the United States mineral sunscreen market, driven by high consumer foot traffic, product variety, and convenience. Major retailers like Walmart, Target, and Costco offer extensive selections of mineral sunscreens, catering to diverse consumer preferences and budgets. These stores provide competitive pricing, promotions, and bulk purchase options, making them the preferred choice for families and everyday shoppers. Additionally, supermarkets and hypermarkets allow consumers to physically test products, ensuring they select suitable formulations. The immediacy of purchase and trusted retail environment further reinforce their dominance in the U.S. mineral sunscreen distribution channel.

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Regional Insights

The South dominated the United States mineral sunscreen market, driven by its warm climate, high UV exposure, and outdoor lifestyle. States like Florida, Texas, and California experience year-round sunshine, increasing the demand for daily sun protection. The region’s popularity for beach tourism, sports, and outdoor activities further boosts mineral sunscreen sales. Additionally, growing awareness of skin cancer risks and sun damage encourages consumers to choose dermatologist-recommended mineral sunscreens. Retail availability in supermarkets, pharmacies, and specialty stores strengthens market penetration. The rising Hispanic and aging population, both prone to sun-related skin concerns, further fuels demand in the Southern U.S.

Recent Developments

• In March 2025, Australian sunscreen brand Ultra Violette has expanded into the U.S. market, partnering with Sephora to offer its products online and in stores nationwide starting March 28. The brand introduces "Future Screen SPF 50," a new product exclusive to the U.S. market.
• In June 2024, Moha launched a tinted sunscreen gel with SPF 50, combining sun protection and coverage for minor skin imperfections. It is free from parabens and oxybenzone, offers 80 minutes of water resistance, and suits all skin types.
• In March 2025, Augustinus Bader launched its first SPF product, The Mineral Sunscreen, a daily non-nano mineral sunscreen with SPF 50, incorporating the brand's TFC8 technology. This product offers broad-spectrum protection and skincare benefits, including hydration and anti-aging properties.
• In Jan 2025, Crown Laboratories has rebranded its Blue Lizard Australian Sunscreen line, introducing updated mineral-based formulations, eco-friendly packaging, and a simplified product range. The refreshed design enhances shelf visibility and continues the brand's nearly 30-year legacy in sun protection innovation.

Key Market Players

• W.S. Badger Company
• Colgate-Palmolive Company (EltaMD)
• Crown Laboratories, Inc.
• COOLA, LLC
• L’Oréal USA, Inc.
• Kenvue Brands LLC (Neutrogena)
• Think Operations, LLC
• Babo Botanicals Inc.
• The Hain Celestial Group, Inc (Avalon Organics)
• Colorescience, Inc.

Report Scope:

In this report, the United States Mineral Sunscreen Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

• United States Mineral Sunscreen Market, By Product Type:

o   Cream

o   Lotion

o   Gel

• United States Mineral Sunscreen Market, By Sales Channel:

o   Supermarket/Hypermarket

o   Departmental Stores

o   Online

o   Others

• United States Mineral Sunscreen Market, By Region:

o   South

o   West

o   Midwest

o   Northeast

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the United States Mineral Sunscreen Market.

Available Customizations:

United States Mineral Sunscreen Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).