Market Overview
United States Microwave Oven Market has valued at USD
9.56 billion in 2022 and is anticipated to project robust growth in the
forecast period with a CAGR of 5.6% through 2028. The United States Microwave
Oven Market is a dynamic and evolving industry that has become an integral part
of modern American kitchens. Microwave ovens have revolutionized cooking and
food preparation, offering convenience, speed, and versatility to consumers.
This market has witnessed substantial growth and transformation over the years,
driven by various factors, including technological advancements, changing
consumer preferences, and shifting lifestyle patterns.
The United States Microwave Oven Market is
characterized by a wide range of products that cater to diverse needs and
preferences. These appliances come in various sizes, types, and
functionalities, such as countertop, built-in, over-the-range, and microwave
oven-hood combinations. This diversity allows consumers to choose microwave
ovens that best fit their kitchen layouts and cooking habits.
One of the key drivers of this market is the
fast-paced lifestyle of many Americans. Microwave ovens offer quick and
efficient cooking, reheating, and defrosting capabilities, making them
indispensable for busy households. The demand for ready-to-eat meals and
microwaveable convenience foods has further bolstered the need for microwave
ovens, as they provide a means to prepare these items rapidly.
In recent years, the market has also witnessed an
emphasis on advanced features and smart technologies. Microwave ovens now come
equipped with sensor cooking, convection baking, and even integration with
smart home systems. These innovations enhance the cooking experience and
provide users with greater control and precision in their kitchen activities.
Environmental concerns have become a prominent
consideration in the United States Microwave Oven Market. Manufacturers are
increasingly focusing on energy efficiency and reducing the carbon footprint of
their products. This has led to the development of microwave ovens that consume
less energy and incorporate eco-friendly materials.
Several well-established appliance manufacturers
dominate the market, including Panasonic, Whirlpool, Samsung, LG, and GE
Appliances. These companies consistently introduce new models, features, and
designs, which contribute to the market's competitive nature and drive ongoing
innovation.
Key Market Drivers
Changing Consumer Lifestyles and Food Habits
One of the primary drivers of the microwave oven
market in the United States is the changing lifestyles and food habits of
consumers. In today's fast-paced world, convenience is a top priority for many
households. Microwave ovens offer a quick and efficient way to heat, cook, and
defrost food, making them an indispensable appliance in modern kitchens.
As the American population becomes increasingly
busy and health-conscious, microwave ovens are not only used for reheating
leftovers but also for cooking fresh, healthy meals. The market has responded
to this trend with the introduction of microwave ovens equipped with advanced
features like convection cooking, grill functions, and sensor cooking
technology. These innovations enable consumers to prepare a wider range of
dishes, from baked goods to grilled meats, in a fraction of the time it would
take with conventional cooking methods.
The microwave oven market is also influenced by the
growth of single-person and small households. With more individuals living
alone or in smaller family units, the demand for compact and countertop
microwave ovens has surged. Manufacturers have recognized this trend and
developed smaller, space-saving models that cater to the needs of these
demographics.
Technological Advancements and Smart Microwave
Ovens
The second major driver of the United States
microwave oven market is technological advancements. Microwave oven
manufacturers are constantly innovating to enhance the cooking experience,
improve energy efficiency, and add user-friendly features. One significant
trend in recent years is the emergence of smart microwave ovens.
Smart microwaves are equipped with Wi-Fi
connectivity and mobile apps, enabling users to control and monitor their
microwave ovens remotely. These appliances can be integrated into smart home
ecosystems, allowing for voice commands and seamless integration with other
smart kitchen appliances. This trend not only enhances user convenience but
also opens up opportunities for customization and recipe management through
apps.
In addition to smart features, microwave ovens are
incorporating sensor technology for precise cooking. Sensors detect humidity,
moisture, and temperature levels within the oven, adjusting cooking times and
power levels to ensure optimal results. These advancements improve cooking
precision and reduce the chances of overcooking or undercooking food.
Furthermore, eco-friendly and energy-efficient
microwave ovens are gaining traction in the market. Consumers are increasingly
concerned about energy consumption and environmental impact. Microwave oven
manufacturers are responding by designing products that are more
energy-efficient, reducing both operating costs and carbon footprints.
Expansion of the Foodservice Industry and
Commercial Applications
The third significant driver of the United States
microwave oven market is the expansion of the foodservice industry and the
diverse commercial applications for microwave ovens. Microwave ovens are not
limited to household use; they have found a prominent place in restaurants,
convenience stores, cafeterias, and various other food establishments.
Commercial microwave ovens are designed to handle
high-volume cooking and reheating, making them essential for foodservice
businesses looking to streamline their operations. From heating pre-prepared
meals to quickly defrosting ingredients, commercial microwave ovens play a
vital role in the efficient functioning of these establishments.
Moreover, microwave ovens are widely used in the
healthcare sector for patient meal service and food warming. Their ability to
provide consistent and rapid heating is particularly valuable in healthcare
facilities where maintaining food quality and safety is paramount.
Download Free Sample Report
Key Market Challenges
Market Saturation and Competition
One of the primary challenges in the U.S. microwave
oven market is market saturation and intense competition. Microwave ovens have
become a standard kitchen appliance in most American households. As a result,
the market is reaching a point of saturation, where the majority of potential
consumers already own a microwave oven. This situation makes it increasingly
challenging for manufacturers to drive significant growth in terms of unit
sales.
To counteract this, manufacturers are engaging in
fierce competition, not only with traditional microwave oven models but also
with emerging kitchen appliances that offer microwave-like functionality. For
instance, the rise of convection ovens and countertop air fryers with microwave
capabilities has created additional competition within the cooking appliance
sector.
Furthermore, the entry of new players and private
labels adds to the market's competitive landscape, putting pressure on
established brands to innovate, differentiate their products, and offer
competitive pricing to maintain or expand their market share. As a result,
manufacturers must continually invest in research and development to bring
innovative features and designs to the market to attract consumers.
Evolving Consumer Preferences and Technology
As technology advances and consumer preferences
shift, microwave oven manufacturers are challenged to adapt to these changes.
Today's consumers demand more than just basic reheating and defrosting
functions. They seek microwave ovens with advanced features such as sensor
cooking, convection capabilities, and smart technology integration.
Moreover, health-conscious consumers are looking
for appliances that offer healthier cooking options, leading to the development
of microwave ovens that can steam, grill, and bake. Manufacturers must navigate
the delicate balance of meeting these evolving consumer demands while keeping
products affordable and user-friendly.
The rise of smart kitchen appliances further
complicates the landscape. Consumers are increasingly interested in appliances
that can be controlled via smartphone apps, voice assistants, or integrated
with other smart devices in their homes. This technology integration comes with
its set of challenges, including security concerns and the need to develop and
maintain compatible apps and systems.
To stay competitive, microwave oven manufacturers
must continuously invest in research and development to create innovative
products that cater to evolving consumer needs and technological advancements.
Environmental Sustainability and Energy Efficiency
Environmental concerns and energy efficiency have
become paramount in the U.S. microwave oven market. As consumers become more
environmentally conscious, they are seeking appliances that are
energy-efficient and have a lower carbon footprint. Microwave ovens, while
generally more energy-efficient than traditional ovens, still consume
electricity and contribute to overall household energy use.
Manufacturers are thus challenged to develop
microwave ovens that are more energy-efficient while still maintaining their
cooking performance. Energy efficiency can be achieved through improved
insulation, reduced standby power consumption, and advanced cooking sensors
that optimize cooking times and power levels.
Additionally, there is a growing focus on the
recyclability and sustainability of microwave oven components. Manufacturers
are under pressure to design products with fewer hazardous materials, to use
recycled and recyclable materials, and to create more durable appliances that
have a longer lifespan, reducing waste and the need for frequent replacements.
Furthermore, the packaging and shipping of
microwave ovens also come under scrutiny as consumers and regulatory bodies
seek to reduce the environmental impact of the entire product lifecycle.
Key Market Trends
Smart and Connected
Microwave Ovens
The integration of smart
technology into kitchen appliances is a noteworthy trend in the U.S. microwave
oven market. Smart microwave ovens are equipped with features like Wi-Fi
connectivity, mobile apps, and voice control capabilities, allowing users to interact
with their appliances in innovative ways. With the help of smartphone apps,
users can remotely monitor and control cooking settings, adjust power levels,
and access a wide range of pre-programmed recipes. Additionally, voice
assistants like Amazon's Alexa and Google Assistant enable hands-free
operation, making cooking more convenient.
The rise of smart microwave
ovens not only enhances the user experience but also contributes to energy
efficiency and reduces food wastage. By utilizing the latest sensors and
connectivity options, these appliances offer precise cooking control, ensuring
that dishes are cooked to perfection. This trend aligns with the broader
adoption of smart home technologies, as consumers increasingly seek
interconnected kitchen appliances that make their lives easier and more
efficient.
Eco-Friendly Microwave
Ovens
Environmental
sustainability has become a paramount concern in the appliance industry, and
the microwave oven market is no exception. A growing number of consumers are
seeking eco-friendly options, prompting manufacturers to develop microwave
ovens that are energy-efficient and built with sustainable materials. These
ovens are designed to reduce power consumption during operation, contributing
to lower electricity bills and a smaller carbon footprint.
Furthermore, microwave oven
manufacturers are exploring ways to make their products more environmentally
responsible. This includes using recycled and recyclable materials in the
manufacturing process and designing ovens with longer lifespans to reduce electronic
waste. Additionally, innovations like microwave ovens with inverter technology
have become more widespread, as they offer precise power control and even
cooking, reducing the potential for overcooking and food wastage.
Multipurpose and
Health-Conscious Cooking
Another significant trend
in the U.S. microwave oven market is the development of multipurpose microwave
ovens that cater to health-conscious consumers. These appliances are equipped
with advanced cooking features, such as convection and air frying capabilities,
enabling users to prepare a wide range of dishes quickly and with less oil. The
popularity of air fryer microwave ovens, in particular, has surged due to the
desire for healthier cooking methods.
Moreover, microwave ovens
are increasingly being used for cooking and reheating a variety of
health-conscious meals, including steamed vegetables, quinoa, and lean
proteins. With the emphasis on nutrition and wellness, consumers are seeking
appliances that facilitate healthier eating habits. Manufacturers are
responding to this demand by offering pre-programmed cooking modes for specific
dietary requirements, such as keto, paleo, or low-sodium diets.
Segmental Insights
Type Insights
Convection microwave ovens
have carved out a significant share in the United States microwave oven market,
and their popularity continues to grow. Convection microwave ovens combine the
quick and efficient cooking capabilities of traditional microwaves with the
added functionality of convection cooking, baking, and roasting. This
versatility has made them a favored choice among consumers, and several factors
contribute to their prominence in the U.S. market.
One of the key drivers of
convection microwave oven's success is their ability to save time and energy.
These appliances use microwave technology to cook or reheat food rapidly, which
is perfect for busy individuals and families looking to prepare meals quickly.
In addition, the convection feature allows for even baking and roasting, making
these ovens versatile kitchen companions. With a convection microwave, you can
brown, crisp, and bake your dishes in addition to regular microwave cooking,
eliminating the need for a separate oven.
The U.S. microwave oven
market has seen a shift in consumer preferences towards appliances that offer
multiple cooking functions in one, and convection microwaves fit this trend
perfectly. The convenience of having a microwave and convection oven in a single
unit is a significant selling point, particularly for those with limited
kitchen space. This dual-functionality makes convection microwaves a practical
choice for urban dwellers and those living in smaller homes and apartments.
Furthermore, the rise of
the convection microwave can be attributed to the increasing focus on healthy
eating and home-cooked meals. Convection cooking allows for oil-free and
healthier preparation methods, as it circulates hot air to cook food evenly, reducing
the need for excessive oil. This appeals to health-conscious consumers seeking
alternatives to deep frying and greasy cooking methods.
Distribution Channel Insights
Store-based retailing,
including physical stores and showrooms, maintains a significant share in the
United States microwave oven market. This enduring presence is underpinned by
several crucial factors that continue to make in-person shopping experiences a
preferred choice for consumers when it comes to purchasing microwave ovens.
Tangible Shopping
Experience: Physical stores offer customers a tactile and interactive shopping
experience. Shoppers can physically examine microwave ovens, open and close
doors, assess build quality, and gauge the product's size and appearance. This
hands-on experience allows customers to make informed decisions about the
appliance they are purchasing, which is particularly important for an item like
a microwave oven, as its size and features must align with the customer's
kitchen setup and requirements.
Expert Assistance:
Store-based retail often provides access to knowledgeable sales associates who
can offer valuable advice and guidance. These experts can explain the features
and functionalities of different microwave oven models, helping customers select
the one that best suits their needs. They can also address any questions or
concerns, making the purchasing process more comfortable and informed.
Immediate Gratification:
Buying a microwave oven from a physical store provides immediate access to the
product. Customers can take the appliance home with them on the same day,
eliminating the need to wait for delivery. This convenience is especially appealing
when a customer's old microwave has malfunctioned, and they require a
replacement quickly.
Trust and Credibility:
Traditional retailers often have established reputations and brand recognition
that can instill trust and credibility in consumers. Shoppers tend to feel more
secure making a significant purchase like a microwave oven from a well-known
store with a track record for quality products and customer service.
Product Comparison:
Physical stores offer the advantage of side-by-side product comparisons.
Shoppers can view multiple microwave oven models in one location, evaluating
their features, prices, and design variations. This facilitates an easier
decision-making process as customers can directly compare the options
available.
Returns and Customer
Service: In the event of a problem or dissatisfaction with the microwave oven,
returning or exchanging the product is typically more straightforward when
dealing with a local, physical store. Many stores have customer service desks to
address issues promptly and offer solutions, including returns and repairs.
Despite the growth of
e-commerce and online retail, store-based retailers in the United States
microwave oven market continue to thrive by offering these advantages. For
consumers who prioritize seeing and feeling the product, obtaining expert
assistance, and taking their purchase home immediately, physical stores remain
a preferred choice.
Download Free Sample Report
Regional Insights
The Southern region of the United States has
undeniably carved out a significant share in the country's microwave oven
market. This thriving industry plays a crucial role in modern American
kitchens, and the South's substantial contribution to this market is rooted in
several key factors.
First and foremost, the South is home to a
multitude of households, restaurants, and businesses, all of which drive the
demand for microwave ovens. This demand is consistently high, as microwaves
have become an integral part of daily life for cooking, reheating, and
defrosting food. The Southern region, with its vibrant and diverse population,
provides a large and continuously growing consumer base for microwave oven
manufacturers.
The South's economic environment and policies have
also played a pivotal role in attracting major players in the microwave oven
industry. Business-friendly states in the region have been magnets for
appliance manufacturers. Corporations like Whirlpool, Panasonic, and Samsung
have established manufacturing facilities, distribution centers, and research
and development operations in the South. This strategic presence allows them to
meet the demands of the southern market efficiently while also serving customers
nationwide.
The region's accessibility and well-developed
transportation infrastructure are additional advantages. With a network of
highways, railways, and ports, the South enables the seamless flow of microwave
ovens from production facilities to retailers and consumers. This logistical
advantage not only benefits local consumers but also makes the South a crucial
distribution hub for microwave ovens throughout the United States.
Moreover, the South offers an array of
manufacturing resources, including skilled labor, technological expertise, and
supportive educational institutions. These factors contribute to the region's
ability to produce microwave ovens that meet the highest industry standards,
ensuring product quality and innovation.
Environmental considerations and energy efficiency
have become increasingly important in the microwave oven market. Manufacturers
in the South have responded to this by developing energy-efficient appliances
and incorporating sustainable practices in their operations. This approach
aligns with the growing consumer interest in eco-friendly appliances and
regulations aimed at reducing energy consumption.
Recent Developments
- In 2022, LG Electronics
(LG) is set to unveil an upgraded culinary experience at CES® 2023. Showcasing
its latest upgradable kitchen appliances, LG aims to provide enhanced customer
experiences and value. The LG QuadWash® Pro dishwasher, LG InstaView® Combination
Double Wall Oven, Electric Double Slide-in Range, and Over-the-Range Microwave
Oven offer powerful and efficient performance, thanks to advanced technologies.
Additionally, the integration of LG ThinQ™ ensures outstanding convenience.
- In 2022, Whirlpool
Corporation announced the sale of its original manufacturing campus in
Cleveland, Tenn., to an affiliate of Phoenix Investors. Whirlpool Corporation
had constructed a new plant and warehouse in Cleveland in 2012 at a separate
location. The original campus, spanning approximately 77 acres, recently
underwent demolition of its manufacturing buildings. Whirlpool continues to
occupy the distribution warehouse on the property, which measures 150,000 sq.
ft.
Key Market Players
- Whirlpool Corporation
- Electrolux Home Products, Inc.
- Samsung Electronics America, Inc.
- BSH Home Appliances Corporation
- LG Electronics USA, Inc.
- Haier U.S. Appliance Solutions, Inc.
- Panasonic Corporation of North America
- ILLINOIS TOOL WORKS INC.
- Sharp Electronics Corporation
- Breville USA, Inc.
|
By Product
|
By
Application
|
By Structure
|
By
Distribution Channel
|
By Region
|
|
|
|
|
- Store Based
- Non-Store
Based
|
- South
- West
- Mid-West
- North-East
|
Report Scope:
In this report, the United
States microwave oven market has been segmented into the following
categories, in addition to the industry trends which have also been detailed
below:
- United
States Microwave Oven Market, By Product:
o Convection
o Grill
o Solo
- United States Microwave Oven Market, By Application:
o Household
o Commercial
- United States Microwave Oven Market, By Structure:
o Free-Standing
o Built-In
- United States Microwave Oven Market, By Distribution Channel:
o Store Based
o Non-Store Based
- United States Microwave Oven Market, By
Region:
o South
o
West
o
Mid-West
o
North-East
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the United
States microwave oven market.
Available Customizations:
United States Microwave Oven Market report with
the given market data, Tech Sci Research offers customizations according to a
company's specific needs. The following customization options are available for
the report:
Company Information
- Detailed analysis and profiling of additional
market players (up to five).
United States Microwave Oven Market is an upcoming
report to be released soon. If you wish an early delivery of this report or
want to confirm the date of release, please contact us at [email protected]